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An "Open" Business Intelligence
                                                      Initiative
                                                       Dr. Dennis Gendron | Tennessee State University
                                                        Thomas Danford | Tennessee Board of Regents
                                                                                    October 19, 2011
                                                                                     #E11_SESS036




"Copyright Thomas Danford and Dennis Gendron 2011. This work is the intellectual property of the author. Permission is granted for this material
to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is
given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the authors."
ABOUT TENNESSEE STATE
UNIVERSITY (TSU)
• Founded in 1912 in Nashville
• Comprehensive, urban, coeducational land-grant
  university in Nashville
• 8 colleges/schools/institutes offering more than 45
  bachelor’s degree programs, 24 master’s degree options,
  and seven doctoral areas
• Over 9,000 students from at least 42 states and 45
  countries




2
A “PHASED” APPROACH
                 Phase 1               Phase 2                                   Phase 3

                              Architecting &
                              Implementation
                                 Planning




                                                                                   Implement




                                                                                                        Implement
                                                                    Implement




                                                                                   Project #2




                                                                                                        Project #n
                                                                    Project #1
    Initiate     Business                                                                       ...




                                                   Implementation
                              Reqmts



                                          Design
    Project    Requirements
                    and




                                                        Plan
                 Strategy


                                                                          On-going Governance


                                                                                     Legend

               Business                                                                  Data
                Value            Implementation                                          Applications

               Roadmap             Roadmap                                               Technology

                                                                                         Business/process




3                                        3
PHASE #1 – PARTNERSHIP IN STRATEGIC
PLANNING


    Initiate     Business
    Project    Requirements
                    and
                 Strategy




               Business
                Value
               Roadmap




4                             4
OBJECTIVE AND APPROACH – PHASE #1
    Objective: Enhance organizational operations and management reporting capability by
          identifying executive and departmental key performance indicators (KPIs)

           High Level As-Is Analysis                                         To-Be Vision                                  Gap Analysis & Roadmap
                       Activities                                               Activities                                                 Activities
 Refine data collection approach and schedule             Conduct Visioning Workshop with Executive                Define key initiatives to achieve desired future state
  interviews with Executive Leadership (pre-kickoff)        Leadership                                                capabilities
 Submit data collection request (pre-kickoff)             Establish Executive Dashboard Vision and priorities      Finalize KPI and reporting priorities
 Organize and kick-off project                            Develop initiative write-ups including:                  Identify interdependencies and required
 Conduct key stakeholder alignment meeting                  – Key metric definition, calculation, and ownership      implementation sequencing

 Meet with and interview President and Executive            – Data dimensions and frequency                         Determine impact of future state KPI and reporting
  Leadership                                                                                                          requirements and desired timing on current
                                                             – Currently being used or future use metric              organization, processes, technology and data
          Identify current KPIs by department/function
                                                           Document overall changes to process, technology          Present consolidated roadmap, metrics design and
          Establish current and desired                    and data                                                  related definitions to executive leadership
           requirements/priorities
                                                           Finalize framework for prioritizing KPIs and related
          Identify pain points and critical path           initiatives                                                                  Deliverables
 Review existing reports and documentation                                                                          Refined Future State KPIs with related definitions,
                                                                              Deliverables                            measures, ownership and data mappings
                     Deliverables                          Future State Capability Vision                           Executive dashboard design
 Current State assessment (KPIs , gap analysis and        Future State KPIs with related definitions, measures,    Future State strategic roadmap containing:
  process capability)                                       ownership and data mappings
                                                                                                                       – Implementation considerations and high level
 Interview key findings and observations                  Information and data assessment                              plan
                                                           Initial Reporting Requirements                             – Critical reporting requirements definition




   5
KPI REPOSITORY METHODOLOGY
Executive Leadership Interviews       Organizational Documents/Plans                       Research
   President           Deans                  Academic Master Plan                Other University Dashboards
Vice Presidents   Department Chairs               Strategic Plan              SACS – 2008 Principles of Accreditation
 Associate VPs        Directors               Facilities Master Plan           NACUBO – Performance Measurement
  Institutional                        Academic Integrity Committee Report                   Toolkit
    Research                                   Departmental SLAs                           NCAA.com
                                                  Diversity Plan                    US News & World Reports
                                         Low-Producing Programs Status                       IPEDS
                                             External Report Listing         Tennessee Higher Education – Profile and
                                           Departmental Strategic Plans                      Trends
                                               University website




                                      Key Performance Indicator
                                              Repository


                  Through this process the key performance metrics were identified


6
KPI REPOSITORY

              We defined over 400 key performance metrics using the following factors:



  Metric      Type of metric (e.g. Admissions,
 Category     Development)                               Source/KPI     Documents where the recommendation
                                                         Document       for the metric came from
              Unique identifier assigned to each
 Metric ID    metric                                                    Explains who at TSU is responsible for
                                                         Metric Owner   hitting the metric's target
President’s   Establishes whether the metric will or                    States the department of the person at
Dashboard     will not be on the President's executive                  TSU who is responsible for hitting the
 (Y/TBD/N)    dashboard                                  Department     metric's target
                                                                        Explains all the categories in which the
Metric Name   Name given to the metric                                  metric will be reported (e.g. total
                                                                        enrollment by race, gender, zip code -
  Metric                                                                race, gender, zip code are the
Description   Detail on what the metric measures         Dimensions     dimensions)
                                                                        States how often the metric should be
Calculation   Defines how to calculate the metric                       reported (Most are reported by semester
  Unit of     Explains the form the metric will be in     Frequency     or annually)
 Measure      (e.g. $, %)                                  Related
                                                          Objective     Maps the metric to a University metric




  7
BI DASHBOARD IMPLEMENTATION WORK PLAN
        Wave                  Phase                                 Action Item
                                             Select first 25 KPIs
                          Phase 1 - KPI
                                             Recommend first 25 KPIs to the President
                          Prioritization
                                             Present first 25 KPIs to Cabinet and decide final list
                                             Determine project lead, team, governance entity
                        Phase 2 - Planning
                                             SCUP Proposal
                                             Submit samples of dashboard designs to Rehan
                                             Obtain ARGOS Dashboard examples
                         Phase 3 - Design    Design Brainstorming Meeting
                                             Design Wave 1 Executive Dashboard
        Wave 1 -                             Present to Executive Steering Committee
    Implementation       Phase 3.5 - ODS
     of top 25 KPIs         Training        ODS (Tech, VC Overview, ST, FA, AD, FI, HR)
                                            Develop data sources, data targets, and KPI report
                                            Develop detailed test plan
                      Phase 4 - Development Develop end-user training materials
                                            Develop communication plan
                                            Deploy to QA
                       Phase 5 - Training & Test Dashboard
                             Testing        Train end users
                                            Roll-out to Executive Committee
                      Phase 6 - Deployment
                                            Deploy to all end-users

8
ABOUT THE TENNESSEE BOARD OF
REGENTS (TBR)
•   Public post-secondary education system established in
    1972 by TCA Title 49 Chapter 8
•   6 universities, 13 community colleges and 27 technology
    centers with programs in 90 of Tennessee’s 95 counties
•   200K+ Students, 14K+ employees, and a budget in
    excess of $2.4B
•   Comprehensive Banner® suite implementation (Student,
    Finance, HR/Payroll) across all colleges and universities
•   Operational Data Store and Enterprise Data Warehouse
    (ODS/EDW) used at 17 of 19 colleges & universities

9
PHASE #2 – PARTNERSHIP IN
ARCHITECTING
     Architecting &
     Implementation
        Planning
                       Implementation
     Reqmts



              Design




                            Plan




        Implementation
          Roadmap




10
THE APPROACH

                               KPIs
     Banner
      and/or
                  ODS          Alerts
     External
       Data
     Sources                   Scorecards
                               Dashboards




                Departmental
                Reporting




11
THE PROCESS




                                                                                                                                          Data Architect and Business
                                                                                                                                             & Systems Analyst(s)
                  Identified Performance                            Project                 Staff and Resource
                                             KPI Modeling
                           Metrics                                  Scoping                    Identification


       Business
       Analysis
                                                                     Project &
                                                             Infrastructure Planning



                                            Data Mapping                           Security Roles
                      DB Architecture                       Argos Reporting




                                                                                                                Data Architect
                                                Tools                               Requirement
         Data
       Structure
          and
      Management                                                                   Implementation
                                                                                     & Testing
                         DB Design




                                                                                                            Data Architect and Business
                        Reporting &




                                                                                                               & Systems Analyst(s)
                         Analytics
                        Architecture
     Reporting and
       Analytics
     Development
                        Reporting &
                      Analytics Design                                                 Deployment &
                                           Implementation      Testing
                      (KPIs, Dashboards,                                                 Support
                         Alerts, Etc.)




12
THE RESULTS (AS OF 10/20/2011)


                                             Completed
                       Not Started
                                                37
                           61
                                               19%
                          32%
                                                                In Testing
                                                                    27
                                                                   14%
                                     Under
                                  Development
                                       66
                                      35%




      Degree Productivity by Year with Drill-Down to College and Sub-Populations


13
THE ECONOMICS

•    Value proposition
     •   Phase #1 (Design): $200K
     •   Phase #2 (Development): $500K – $950K
     •   Phase #3 (Recurring): $50K – $95K
     •   Total (5 year): $900K – $1.5M (per institution)


•    Investment to participate: Build 5 or more KPIs
     • 175 – 325 person hours (≈ 5 – 9 weeks) (≈ $6K – $12K)
     • In 3 months (≈ 5 – 10 hrs/week)(negotiable)


14
PHASE #3 (AND CONTINUATION OF PHASE #2)
     Implement



                  Implement




                                     Implement
     Project #1



                  Project #2




                               ...   Project #n




           On-going Governance




     Executive and Subject Matter Expert Governance Committee
     2 Universities, 6 Community Colleges, System Office, and 1 Corporate


15
BENEFITS OF THIS COLLABORATIVE
EFFORT
•    Reducing costs and/or cost avoidance
•    Reduced time to delivery (working in parallel)
•    Source of stimulation and creativity (agility)
•    Higher quality (decisions, work product)
•    Enables/leverages specialization
•    Transfer of knowledge or skills (provides a
     participant network)
•    Enhanced value and capabilities (takes advantage
     of economies of scale)
16
CHALLENGES

• Dependence upon volunteers
• Requires buy-in of technical and functional staff
• Executive understanding of BI
• Vendor misunderstanding




17
NEXT STEPS

•    Consultancy support
•    Tutorial on the KPIs
•    Dashboards
•    Re-brand “BI” to?
•    Additional partners?




19
THANK YOU

     dgendron@tnstate.edu


     tdanford@tbr.edu




20

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Open BI Initiative Educause11

  • 1. An "Open" Business Intelligence Initiative Dr. Dennis Gendron | Tennessee State University Thomas Danford | Tennessee Board of Regents October 19, 2011 #E11_SESS036 "Copyright Thomas Danford and Dennis Gendron 2011. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the authors."
  • 2. ABOUT TENNESSEE STATE UNIVERSITY (TSU) • Founded in 1912 in Nashville • Comprehensive, urban, coeducational land-grant university in Nashville • 8 colleges/schools/institutes offering more than 45 bachelor’s degree programs, 24 master’s degree options, and seven doctoral areas • Over 9,000 students from at least 42 states and 45 countries 2
  • 3. A “PHASED” APPROACH Phase 1 Phase 2 Phase 3 Architecting & Implementation Planning Implement Implement Implement Project #2 Project #n Project #1 Initiate Business ... Implementation Reqmts Design Project Requirements and Plan Strategy On-going Governance Legend Business Data Value Implementation Applications Roadmap Roadmap Technology Business/process 3 3
  • 4. PHASE #1 – PARTNERSHIP IN STRATEGIC PLANNING Initiate Business Project Requirements and Strategy Business Value Roadmap 4 4
  • 5. OBJECTIVE AND APPROACH – PHASE #1 Objective: Enhance organizational operations and management reporting capability by identifying executive and departmental key performance indicators (KPIs) High Level As-Is Analysis To-Be Vision Gap Analysis & Roadmap Activities Activities Activities  Refine data collection approach and schedule  Conduct Visioning Workshop with Executive  Define key initiatives to achieve desired future state interviews with Executive Leadership (pre-kickoff) Leadership capabilities  Submit data collection request (pre-kickoff)  Establish Executive Dashboard Vision and priorities  Finalize KPI and reporting priorities  Organize and kick-off project  Develop initiative write-ups including:  Identify interdependencies and required  Conduct key stakeholder alignment meeting – Key metric definition, calculation, and ownership implementation sequencing  Meet with and interview President and Executive – Data dimensions and frequency  Determine impact of future state KPI and reporting Leadership requirements and desired timing on current – Currently being used or future use metric organization, processes, technology and data  Identify current KPIs by department/function  Document overall changes to process, technology  Present consolidated roadmap, metrics design and  Establish current and desired and data related definitions to executive leadership requirements/priorities  Finalize framework for prioritizing KPIs and related  Identify pain points and critical path initiatives Deliverables  Review existing reports and documentation  Refined Future State KPIs with related definitions, Deliverables measures, ownership and data mappings Deliverables  Future State Capability Vision  Executive dashboard design  Current State assessment (KPIs , gap analysis and  Future State KPIs with related definitions, measures,  Future State strategic roadmap containing: process capability) ownership and data mappings – Implementation considerations and high level  Interview key findings and observations  Information and data assessment plan  Initial Reporting Requirements – Critical reporting requirements definition 5
  • 6. KPI REPOSITORY METHODOLOGY Executive Leadership Interviews Organizational Documents/Plans Research President Deans Academic Master Plan Other University Dashboards Vice Presidents Department Chairs Strategic Plan SACS – 2008 Principles of Accreditation Associate VPs Directors Facilities Master Plan NACUBO – Performance Measurement Institutional Academic Integrity Committee Report Toolkit Research Departmental SLAs NCAA.com Diversity Plan US News & World Reports Low-Producing Programs Status IPEDS External Report Listing Tennessee Higher Education – Profile and Departmental Strategic Plans Trends University website Key Performance Indicator Repository Through this process the key performance metrics were identified 6
  • 7. KPI REPOSITORY We defined over 400 key performance metrics using the following factors: Metric Type of metric (e.g. Admissions, Category Development) Source/KPI Documents where the recommendation Document for the metric came from Unique identifier assigned to each Metric ID metric Explains who at TSU is responsible for Metric Owner hitting the metric's target President’s Establishes whether the metric will or States the department of the person at Dashboard will not be on the President's executive TSU who is responsible for hitting the (Y/TBD/N) dashboard Department metric's target Explains all the categories in which the Metric Name Name given to the metric metric will be reported (e.g. total enrollment by race, gender, zip code - Metric race, gender, zip code are the Description Detail on what the metric measures Dimensions dimensions) States how often the metric should be Calculation Defines how to calculate the metric reported (Most are reported by semester Unit of Explains the form the metric will be in Frequency or annually) Measure (e.g. $, %) Related Objective Maps the metric to a University metric 7
  • 8. BI DASHBOARD IMPLEMENTATION WORK PLAN Wave Phase Action Item Select first 25 KPIs Phase 1 - KPI Recommend first 25 KPIs to the President Prioritization Present first 25 KPIs to Cabinet and decide final list Determine project lead, team, governance entity Phase 2 - Planning SCUP Proposal Submit samples of dashboard designs to Rehan Obtain ARGOS Dashboard examples Phase 3 - Design Design Brainstorming Meeting Design Wave 1 Executive Dashboard Wave 1 - Present to Executive Steering Committee Implementation Phase 3.5 - ODS of top 25 KPIs Training ODS (Tech, VC Overview, ST, FA, AD, FI, HR) Develop data sources, data targets, and KPI report Develop detailed test plan Phase 4 - Development Develop end-user training materials Develop communication plan Deploy to QA Phase 5 - Training & Test Dashboard Testing Train end users Roll-out to Executive Committee Phase 6 - Deployment Deploy to all end-users 8
  • 9. ABOUT THE TENNESSEE BOARD OF REGENTS (TBR) • Public post-secondary education system established in 1972 by TCA Title 49 Chapter 8 • 6 universities, 13 community colleges and 27 technology centers with programs in 90 of Tennessee’s 95 counties • 200K+ Students, 14K+ employees, and a budget in excess of $2.4B • Comprehensive Banner® suite implementation (Student, Finance, HR/Payroll) across all colleges and universities • Operational Data Store and Enterprise Data Warehouse (ODS/EDW) used at 17 of 19 colleges & universities 9
  • 10. PHASE #2 – PARTNERSHIP IN ARCHITECTING Architecting & Implementation Planning Implementation Reqmts Design Plan Implementation Roadmap 10
  • 11. THE APPROACH KPIs Banner and/or ODS Alerts External Data Sources Scorecards Dashboards Departmental Reporting 11
  • 12. THE PROCESS Data Architect and Business & Systems Analyst(s) Identified Performance Project Staff and Resource KPI Modeling Metrics Scoping Identification Business Analysis Project & Infrastructure Planning Data Mapping Security Roles DB Architecture Argos Reporting Data Architect Tools Requirement Data Structure and Management Implementation & Testing DB Design Data Architect and Business Reporting & & Systems Analyst(s) Analytics Architecture Reporting and Analytics Development Reporting & Analytics Design Deployment & Implementation Testing (KPIs, Dashboards, Support Alerts, Etc.) 12
  • 13. THE RESULTS (AS OF 10/20/2011) Completed Not Started 37 61 19% 32% In Testing 27 14% Under Development 66 35% Degree Productivity by Year with Drill-Down to College and Sub-Populations 13
  • 14. THE ECONOMICS • Value proposition • Phase #1 (Design): $200K • Phase #2 (Development): $500K – $950K • Phase #3 (Recurring): $50K – $95K • Total (5 year): $900K – $1.5M (per institution) • Investment to participate: Build 5 or more KPIs • 175 – 325 person hours (≈ 5 – 9 weeks) (≈ $6K – $12K) • In 3 months (≈ 5 – 10 hrs/week)(negotiable) 14
  • 15. PHASE #3 (AND CONTINUATION OF PHASE #2) Implement Implement Implement Project #1 Project #2 ... Project #n On-going Governance Executive and Subject Matter Expert Governance Committee 2 Universities, 6 Community Colleges, System Office, and 1 Corporate 15
  • 16. BENEFITS OF THIS COLLABORATIVE EFFORT • Reducing costs and/or cost avoidance • Reduced time to delivery (working in parallel) • Source of stimulation and creativity (agility) • Higher quality (decisions, work product) • Enables/leverages specialization • Transfer of knowledge or skills (provides a participant network) • Enhanced value and capabilities (takes advantage of economies of scale) 16
  • 17. CHALLENGES • Dependence upon volunteers • Requires buy-in of technical and functional staff • Executive understanding of BI • Vendor misunderstanding 17
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  • 19. NEXT STEPS • Consultancy support • Tutorial on the KPIs • Dashboards • Re-brand “BI” to? • Additional partners? 19
  • 20. THANK YOU dgendron@tnstate.edu tdanford@tbr.edu 20