Presentation for the 2011 SIIA conference, "Moving from Wired to Wireless" on the subject of the social mobile data revolution and how information applications will be transformed as the incorporate social data and are delivered on a range of mobile devices

1. building the open enterprise Mobile-Social Data Revolution SIIA New York January 2011

2. 2 MOBILE • SOCIAL • CLOUD These three technologies will transform business over the next decade. 2

3. Social-Mobile Landscape: Projections for 2011 50% of US Mobile Subscribers will have a smart phone 1 Billion Mobile Internet Subscribers 700 Million Facebook Users 75 Million Tablets in use globally 10 Billion MORE app downloads 22.5 billion hours of mobile app use $12 Billion spent on Apps and in-app Purchases $16 Billion Spent on Mobile Marketing and Advertising $28Billion in Revenue for Mobile Apps

4. Mobile-Social Data Revolution: Part 1 Mobile as Sensor: Vast quantities of data…

5. The Social-Mobile Data Revolution: Part 1 Twitter: Over 9 Billion Updates per Month Facebook: Over 6 Billion Photos Shared per Month Foursquare: Over 30 Million Check Ins per Month Linkedin: Over 200 Million People Searches per Month Yelp: Over 40 Million People Search for Restaurants per Month

11. Mobile-Social Data Revolution: Part 2 Mobile Data Consumption: Looking Glass into the Cloud

12. The Social-Mobile Data Revolution: Part 2 46% of all enterprises will likely deploy iPadapps.

13. 90% of Enterprise Expect to Deploy Mobile Apps

14. 30% of Businesses Expect Smart Phones/Tablets To Replace Computers at Work

15. So What Changed? Device Usability /Functionality Broad Consumer Adoption Network Speed / Availability Application Richness / Variety Result:Shift in Employee Expectations: Field – Office Parity Increased Accessibility Social Connectedness Instant Access to Information

16. The New Skills for Building Information Applications Mashup– Utilize a variety of information sources to bring perspective, add depth, offer new insights Contextualize – Location, Weather, Time, Events… Use context to change how information is used Connect – Who has viewed, how did they evaluate, what comments were added… Identify how the social graph can add value Collaborate – Provide opportunities for interaction between people using the application

17. Step 1: API Program Make data available through an easy to access API

18. Step 2: Build the Social Graph Leverage public networks, look for opportunities to add value rather than simply replicating what already exists. Who is connected? How are they connected? What can be gained through these connections? Design systems to encourage or discourage behaviors

19. Step 3: Mobilize Applications Three Phases of Mobilizing Information Dehydrate Take your existing content and squeeze into a mobile screen Season Use the unique qualities of mobile to enrich your app Celebrate Entirely re-imagine your application for mobile

20. Thank you Ted Shelton tshelton@open-first.com twitter.com/tshelton SLIDES: slideshare.net/tshelton