1. Company
Overview

2. Customer Examples &
Case Briefs

3. Engagement Sampling

4. Innovate
Cultivate Differentiation from a Known Position

5. Client Engagement Results
Generate New Profitable Revenue Growth
Analytic Services Firm Challenged with New “Profitable” Revenue Growth.
Results:
• Dramatic increase in prospective customers that stimulated 55% revenue growth
• Achieved accelerated productivity with new hires
• Reduced HC turn-over given renewed energy and early success
Engagement 3+ Years
Client Complication:
• Past formula for winning RFPs no longer working.
• Aggressive new competitors globally.
• Existing client engagements increasingly sapping profitability.
What did we deliver:
• Doubled their new business wins (large sales of $8M + per win) - Extensive assessment of current and
potential customers, environments and buy cycle/decisions criteria
• Formulated new sales cycle increasing speed to closure
• Provided interim exec leadership to lead through change and new directions
• Established exec advisory boards to stimulate thought leadership
• Increased company valuation over 35% for successful exit

6. Disrupting Markets
Challenging Conventional Ideas

7. Client Engagement Results
Product Innovation and Strategy
Large Global Composite Material Manufacturer Forecasted Sharp Decline in Future Income Projections.
Results:
• Significant client ROI – Increased forecast led to Increased Valuation Making Them Attractive for Acquisition
• Defined market opportunities to more than cover forecasted revenue gaps.
• Achieved new patentable technologies while leveraging their core strengths .
• Resource relief and mentoring to address both operational and strategic needs.
• Best practice frameworks in place to support client self-sufficiency.
• Fast idea-to-revenue realization in new market segments
Engagement lasting 2+ years
Complication:
• Lacking pipeline of innovative products relevant to served markets
• Experiencing attrition of senior talent.
What did we do:
• Created new product strategy.
• Worked hand-in-hand with client to rejuvenate innovative abilities.
• Researched trends, competitors and most importantly future market gaps.
• Developed crucial growth forecasting capabilities and organizational planning.
• Drove product leadership definitions, launch and market strategies for multiple new growth segments.

9. Client Engagement Results
Innovation Stimulus Programs
Multinational Soft Drink Company needed to Transform the Culture of the Company from Risk
Averse to Risk Taking.
Results:
• Leadership and company embraced special projects to launch new initiatives
• Catalyst for Pop Art bottles targeting youth and other outcomes in market today
• Halted market share loss by leading competitor
• Created a Framework for Continuous Innovation
Engagement approx. 2 years
Complication:
• Losing thought leadership edge
• Innovation credibility jeopardized
• Losing high potential talent
• Main Competitor – “Eating our lunch at innovation”
What did we do: Developed 18 month program named “Innovation and Imagination”
• CEO and Division President commitment and involvement
• Series of events for ideation, planning and execution of new innovations
• Launched Program Globally
• Presentation and Integration of Key Concepts During Worldwide Annual Executive and Sales Leadership
Conferences

10. Client Engagement Results
New Market Assessment, Justification and Launch
$50+ Billion Company Struggling with Effective Plans to
Identify and Enter New Markets.
Results:
• Successful alignment of plans and execution in coordination with client team.
• Engagement completed in accelerated timeframe (prepared for Board of Directors meeting)-- 120 days
to high satisfaction.
• Quote from VP New Business Development – “Our team was elated in the first few weeks with your work
and the completion of the project was beyond any of our expectations. Great job PlazaBridge Group
Team!”
Complication:
• Doubt and uncertainty amongst key stakeholders.
• Prior large consulting firms failed to meet needs and deliver a sound approach.
What did we do:
• Comprehensive market assessment, customer segment need rationalization and opportunity sizing.
• Determination of relevant value propositions to drive product planning efforts.
• Established comprehensive market launch plans.
• Leverage Plazabridge Group’s extensive network and immerse in key segments

11. Client Engagement Results
New Strategy Development
SaaS and Mobile Development Software Company Struggling To Close Business
Results:
• Sustainable revenue growth (> 42%) resulting from new disruptive, yet collaborative strategy with new
markets
• Penetration of previously unoccupied market segments and helped win new accounts, such as Amazon,
eBay, Department of Defense and US Army.
Resulted in 3+ year engagement
Complication:
• Client’s niche was market depleted
• Senior leadership jumping ship
• Needed to recreate corporate strategy to deliver growth and new revenue.
What did we do:
• Inserted a working strategy team to identify client core competencies.
• Defined new long-term goals and vision for the company.
• Built new executive leadership team with forward thinking strategic focus.
• Accelerated the learning curve for the new leadership to client and aligned them with the management
team.
• Researched new market segments and defined a business development strategy.
• Created frameworks for decision making on new products and product management.

12. Client: $53 Million Venture Backed Technology Company
Results: .
• Provided strategy to secure next round funding and life line for
company
• Identified new products, built justifications for new market
segments and launched products into market.
• Placed interim CTO on site
• Built new website and database structure for web-deliver of
application
Resulted in 2.5 year engagement
Challenge:
• A one product company
• Product features out of date
• Revenue growth stalled
• Executive team non-aligned on strategy
• Sales team lacked sales tools to support their efforts.
What did we do:
• Worked with product teams to create a product management
framework in tandem with creating a product roadmap based on
founded research, in-depth market analysis and business
intelligence .
• Defined 2 new market segments
• Provided two interim business development team members
• Provided Interim executive to lead product management and Biz
Dev
Leverage
Reimagining & Leveraging Core Competencies

13. Applied Analytical Rigor
Derive Thought Leadership From Data
A Little Bit About Our Team and
Company

14. Our Clients Get Rapid Knowledge of Business
A Team of Highly Experienced and Effective Practitioners:
Leadership
• Founders of Venture Backed Startups
• F500 Former Executives
• IPO Executive Team Leaders
• Business Model Designers
• M&A & Acquisition Integration Team Leaders
• Scouting – new acquisitions, investments
• Strategy: Trends | Emerging Market Entry | Product |
Marketing
Functional:
• International Expansion| Global Business Dev.
• Sales & Marketing Strategy/Execution
• Product Innovation
• Commercialization
• Disruptive Technologies Adoption
• Customer/Buyer Behaviors and Experience
• PMP Certified Project Leaders
• Technology Development- Examples:
o Big Data
o Cloud
o Web-Apps
o Artificial Intelligence
o VR/Serious Games
We’re lucky to have 100+ strategic thinkers, planners, partners and doers capable of driving top line
growth for our enterprise and entrepreneurial clients around the world!

15.  Direct partner engagement and Action
 Creative power with rapid “Get It” understanding
 Metric driven Results as deliverables
Immersive approach – Deep Team Alignment
 Cultural sensitivity ensuring Effectiveness, Collaboration & Dynamically Mentoring Change
Unparalleled decision supports Easing the PARODOX OF CHOICE
Through an approach derived from EXPERIENCED Practitioners!
Clients Like You Appreciate Our HOW!
Every Engagement Provides:
Expanding Possibilities & Growing Revenue

16. Interpretation of Data & Analytics, Leveraging & Integrating New Technologies, Building
on Keen Awareness of Customer Buying Habits & Experience
 Corporate Imperatives
 Product/Innovation
 Revenue Specific
Core Competencies
WHERE We Can Best Help Clients

17. • Clearly Define New Opportunities
• Provide Options for Taking Action
• Establish Business Case Justification/Requirements and ROI Determination
• Minimizing Risk of Decision Making
Creating Decision Ladders
Easing the Paradox of Choice for Clients
Option 2

18. Extensive Partnerships: Integration from Story
Telling to Technology Development and
Integration

19. Our Clients Leverage Our Extensive Partner Base
Managed by PBG Team (OneSource PM)
Award winning photo & Video producer!

20. Our Clients Leverage Our Extensive Partner Base
Managed by PBG Team (OneSource PM)
Award winning photo & Video producer!
Placement in Adobe Photoshop’s s 25 Anniversary Commercial - JW Productions Dream Series
Click image to play full commercial

21. Our Clients Leverage Our Extensive Partner Base
Managed by PBG Team (OneSource PM)
Artificial Intelligence Platform – Simulation and Predictive Engines
Business Response and Resiliency Solutions

22. Our Clients Leverage Our Extensive Partner Base
Managed by PBG Team (OneSource PM)
Licensed Platform for Artificial Intelligence – Simulation and Predictive Engines

26. Our Clients Leverage Our Extensive Partner Base
Managed by PBG Team (OneSource PM)
Simulation and AI

27. www.plazabridgegroup.com
for more information
Original photography ©
_______________________________________
Original Digital Media, Video and Photography
by Plazabridge Group partner
Jimmy Williams
JW Productions
Thank you!