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Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making

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Institute of Contemporary Asian Studies (ICAS) at TUJ
Institute of Contemporary Asian Studies (ICAS) at TUJ
TechnologyBusiness
1 of 10
Nissan Global Media Center Temple University Japan October 12, 2011
The Newsroom April - August Multimedia Content -Nissan 3-11 Recovery -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Interviews Global Events Motorsports Social Media - Twitter/YouTube Live Broadcasts
The Global Newsroom From September Multimedia Content -World Story/Power 88 -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Weekly Live Interviews Social Media/Blogs -LEAF for Tohoku Expanded Motorsports Global Editorial Calendar
Multimedia News Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],NISSAN GLOBAL WORK FLOW
Media Center Buzz ,[object Object],[object Object],[object Object]
Global Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nissan Global Media Center ,[object Object]

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Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making

  • 1. Nissan Global Media Center Temple University Japan October 12, 2011
  • 2. The Newsroom April - August Multimedia Content -Nissan 3-11 Recovery -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Interviews Global Events Motorsports Social Media - Twitter/YouTube Live Broadcasts
  • 3. The Global Newsroom From September Multimedia Content -World Story/Power 88 -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Weekly Live Interviews Social Media/Blogs -LEAF for Tohoku Expanded Motorsports Global Editorial Calendar
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.