2. Retail market share of liquid milk in the United
Kingdom (UK) in 2016, based on volume
72.5%
11.3% 10.6%
2.7% 2.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Top 5 mulitples Other retailers Total hard
discounters
Milkman Total
independents
and symbols
Retailmarketshare
Aldi and Lidl
Top 5 multiples are: Tesco,
Asda, Sainsbury's,
Morrisons and The Co-
operative Group
Source: Mintel
3. Market share held by the leading search engines in
the United Kingdom (UK) as of June 2016
86.75%
9.29%
3.14%
0.32%
0.25%
0.07%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Google
Bing
Yahoo!
DuckDuckGo
AOL
Ask Jeeves
Market share
Source: Mintel
4. Market share of grocery stores in Great Britain
2.7
1.9
2.2
3.5
4.9
5.2
5.9
11.1
16.7
16.9
29
3.1
1.9
2.1
4.6
6.2
5.3
6.6
10.4
15.9
15.7
28.1
0. 5. 10. 15. 20. 25. 30. 35.
Other Multiples
Symbols and Independent
Iceland
Lidl
Aldi
Waitrose
The Cooperative
Morrisons
Sainsbury's
Asda
Tesco
Market share of grocery stores in Great Britain from January 2015 to
June 2016, market share in per cent
Sep 16 Jan 15
Source: Kantor
5. Comparison of leading car companies' market share
in the UK from March 2013 to June 2016
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
Mar
13
Jun
13
Sep
13
Dec
13
Mar
14
Jun
14
Sep
14
Dec
14
Mar
15
Jun
15
Sep
15
Dec
15
Mar
16
June
16
Marketshare
Ford Vauxhall Volkswagen Audi BMW Nissan
Mercedes-Benz Peugeot Toyota Citroen Hyundai
Source: Mintel
6. Manchester United – total operating expenses and
profit/loss from 2010-2016
0
50
100
150
200
250
300
350
400
450
500
2010 2011 2012 2013 2014 2015 2016
Operatingexpensesin£million
Total operating expenses
-100
-50
0
50
100
150
200
2010 2011 2012 2013 2014 2015 2016
Profit/loss£m
Annual profit / loss
8. Global Apple Mac and iPhone unit sales
0
1000
2000
3000
4000
5000
6000
Q1
'06
Q1
'07
Q1
'08
Q1
'09
Q1
'10
Q1
'11
Q1
'12
Q1
'13
Q1
'14
Q1
'15
Q1
'16
Salesinthousandunits
Fiscal quarters
The figures refer to the product lines iMac, eMac, Mac mini, PowerMac, Mac Pro, Xserve,
iBook, MacBook, MacBook Pro, MacBook Air and PowerBook.
0
10
20
30
40
50
60
70
80
Q3
'07
Q2
'08
Q1
'09
Q4
'09
Q3
'10
Q2
'11
Q1
'12
Q4
'12
Q3
'13
Q2
'14
Q1
'15
Q4
'15
Q3
'16
Unitsalesinmillions
Global Apple Mac Sales Per Quarter Global Apple iPhone Sales Per Quarter
Source: Apple
9. Leading cinema exhibitor chains in the UK in 2015,
ranked by market share based on revenue
24.4%
23.9%
21.1%
5.8%
4%
20.7%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Odeon
Cineworld
Vue
National Amusements
Empire Cinemas
Others
Cinema market share
Exhibitor
Source: Mintel
10. Breakdown of costs for a dual fuel (electricity and
gas) energy bill in UK in 2015 (share in percentage)
43.43%
23.98%
7.35%
0.63%
15.8%
4.04% 4.76%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Wholesale costs Network costs Environmental
and social
obligation costs
Other direct
costs
Operating costs Supplier pre-tax
margin
VAT
Shareofcostsinpercentage
Source: OFGEM
11. Some key commercial numbers for BSkyB
14,493 14,954
15,830 15,954 16,129
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Dec
2012
Dec
2013
Dec
2014
Mar
2015
Sep 2015
Customersinthousands
508
538 541
569 576 576
0
100
200
300
400
500
600
700
2010 2011 2012 2013 2014 September
2014
RevenueperuserinBritish
pounds
499
-127
259
878
810
906
969
892
945
1,077
-200
0
200
400
600
800
1000
1200
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ProfitinmillionBritishpounds
Subscribers in UK/Ireland
Average revenue per user
Annual operating profit
Source: Sky Annual Report