#GivingTuesday is a national day of giving. Make sure you're ready with this free social media and marketing guide from GreatNonprofits that helps nonprofits gain exposure.

1.
1
SOCIAL
MEDIA
&
MARKETING
KIT
In
partnership
with
GivingTuesday.org,
GreatNonprofits
is
publishing
its
comprehensive
#GivingTuesday
Guide.
Use
this
resource
to
get
on
the
list
or
spread
the
word
of
your
nonprofit’s
stories
of
impact.

2.
2
About
Giving
Tuesday:
GivingTuesday
is
the
brainchild
of
the
92nd
Street
Y,
a
nonprofit
cultural
and
community
center
in
New
York.
The
idea
is
to
inspire
giving
and
help
charities
nationwide
by
creating
a
daylong
effort
to
help
charities
online
-­‐-­‐
aptly
timed
right
after
Cyber
Monday
and
Black
Friday.
The
movement
begins
December
2,
2014.
See
impressive
stats
below:
• 10,000+
Partners
across
all
50
U.S.
States
+
11
countries
• 90%
INCREASE
in
online
giving
compared
to
2012
• 3,500
Social
Media
Ambassadors
joined
the
movement
to
amplify
and
spread
the
word
• 270%
increase
in
giving
on
the
Tuesday
after
Thanksgiving
• 40%
INCREASE
in
average
gift
size
year-­‐over-­‐year
• 1.2
BILLION
Facebook
likes
• 2
BILLION
people
reached
on
Twitter
alone
(at
our
peak
we
had
approx.
700
Tweets
per
minute)
• 7,000+
#unselfies
were
posted
on
Instagram,
Twitter,
Facebook,
and
Google+
What
is
GreatNonprofits.org
doing
to
help?
Because
GreatNonprofits.org’s
mission
is
to
enable
great
nonprofits
to
share
their
stories
of
impact,
what
better
way
to
accomplish
this
than
to
publish
our
definitive
list
of
Top
Rated
Nonprofits
throughout
the
years.
That’s
why
we
are
launching
our
#GivingTuesday
Guide
listing
all
of
the
Top-­‐Rated
Nonprofits
by
year
and
issue.
How
can
you
get
involved?
 If
you’re
already
Top
Rated,
spread
the
word
with
our
Social
Media
Toolkit
 If
you’re
new
to
GreatNonprofits.org,
claim
your
profile
and
get
started
 If
you’d
like
to
be
Top-­‐Rated,
use
our
kit
to
start
collecting
reviews

3.
3
ALREADY,
TOP
RATED.
THEN
SPREAD
THE
WORD.
STEPS
TO
GET
STARTED:
1. Check
the
GreatNonprofits
2014
Top-­‐Rated
page
or
your
profile
page
to
see
if
you’re
listed.
(2013
Top-­‐Rated
Winners
will
be
added
to
the
#GivingTuesday
Leaderboard
after
10/31).
Find
your
status
here:
a. http://greatnonprofits.org/awards/browseYour
profile
page
b. http://greatnonprofits.org/campaigns/giving-­‐tuesday-­‐guide
Note:
After
10/31
you
can
check.
2. Make
sure
your
GreatNonprofits
profile
page
is
up
to
date
with
current
images,
your
logo,
videos,
and
links
to
donations.
3. Spread
the
word
using
our
social
media
templates.
THREE
PLACES
TO
CHECK
YOUR
STATUS:
#GivingTuesday
Page
2014
Top
Rated
Page
Your
Profile
Page

4.
4
On
Facebook,
Twitter
&
Other
Social
Media
1. Upload
the
#GivingTuesday
Giving
Guide
image
2. Add
any
pertinent
details
like
whether
you
have
a
matching
donation
on
that
day
3. Tag
the
movement
and
GreatNonprofits
by
typing
#GivingTuesday
and
@GreatNonprofits
and
include
our
link
at
greatnonprofits.org/campaigns/giving-­‐tuesday-­‐guide
(you
can
also
use
this
bitly:
http://bit.ly/19V4EGJ)
-­‐
Page
coming
soon
Post
if
you’re
on
the
list:
We’re
proud
to
be
listed
on
the
#GivingTuesday
@GreatNonprofits
Giving
Guide.
Consider
helping
us
by
writing
a
review
or
giving
a
donation.
http://bit.ly/19V4EGJ
Post
to
get
on
the
list
by
10/31:
Help
us
get
on
the
#GivingTuesday
@GreatNonprofits
Giving
Guide.
Write-­‐a-­‐review
by
10/31/14
for
the
2013
List.
Post
to
gain
visibility
for
future
years:
#GivingTuesday
is
a
national
day
of
giving.
Help
us
spread
the
word.
Write
a
review
today.
WRITE-­‐A-­‐REVIEW-­‐URL:
http://greatnonprofits.org/reviews/write/YOUR-­‐GREATNONPROFITS-­‐SLUG
E.G,
A
GNP
SLUG
FOR
BIG
CAT
RESCUE
CORP
WOULD
BE
big-­‐cat-­‐rescue-­‐corp;
to
write
a
review,
the
URL
would
be:
http://greatnonprofits.org/reviews/write/big-­‐
cat-­‐rescue-­‐corp.
You
can
get
to
that
page
by
clicking
your
GreatNonprofIts
profile
and
then
clicking
write
a
review.

5.
5
NEW
TO
GREATNONPROFITS
THEN
CLAIM
YOUR
PROFILE.
STEPS
TO
GET
STARTED:
1. Go
to
Greatnonprofits.org
and
search
for
your
profile:
2. Claim
your
profile
by
clicking
the
“Staff:
Claim
Org
Button”
3. Complete
your
free
profile
and
invite
your
followers
to
write
a
review;
reviews
will
appear
on
GreatNonprofits.org
and
will
be
syndicated
to
GuideStar
among
others,
so
you’ll
boost
your
visibility

6.
6

7.
7
TIPS
FOR
COLLECTING
REVIEWS
USE
THESE
IDEAS
• From
your
profile
on
greatnonprofits.org
invite
reviews
(see
screenshot
below),
or…
• Use
our
online
samples
below
to
invite
reviews
When
inviting
reviews
from
your
profile
page:
1. Click
the
email
icon
to
invite
reviews
by
email:
a
window
will
pop
up
with
a
pre-­‐populated
email
you
can
send
2. Click
the
Facebook
icon
and
a
post
will
pop
up
with
your
logo
and
a
brief
description
3. Invite
reviews
via
Twitter
and
we’ll
automatically
post
a
message
to
invite
reviews

8.
8
REVIEWS,
CONTINUED
Conversely,
you
can
use
the
message
below
to
drive
reviews
if
you
want
to
post
directly
from
your
social
media
pages
or
via
email.

9.
9
CUSTOMIZED
BADGES
EASILY
ADD
BADGES
TO
YOUR
SITE
• Download
a
personalized
badge
from
your
organizations
page
on
greatnonprofits.org
• Copy
code
(select
from
four
colors)
and
embed
on
your
site.

10.
10
PUBLIC
RELATIONS
If
you
are
a
2013
Top-­‐Rated
Award
Winner,
you
can
use
this
PR
template.
For
Immediate
Release:
[Your
Group's
Name]
HONORED
AS
2014
TOP-­‐RATED
NONPROFIT
New
GreatNonprofits.org
Award
is
Based
on
Positive
Online
Reviews
[Your
City],
[Your
State]
(The
Current
Date)
–[Your
Group's
Name]
announced
today
that
it
has
been
honored
with
a
prestigious
2013
Top-­‐Rated
Award
by
GreatNonprofits,
the
leading
provider
of
user
reviews
about
nonprofit
organizations.
“We
are
excited
to
be
named
a
Top-­‐Rated
2014
Nonprofit,”
says
[Your
name,
your
title,
your
group’s
name].
We
are
proud
of
our
accomplishments
this
year,
including
[insert
examples].
The
Top-­‐Rated
Nonprofit
award
was
based
on
the
large
number
of
positive
reviews
that
[Your
Group's
Name]
received
–
reviews
written
by
volunteers,
donors
and
clients.
People
posted
their
personal
experience
with
the
nonprofit.
For
example,
one
person
wrote,
“[insert
review
excerpt].”
While
the
Top-­‐Rated
Awards
run
through
the
end
of
October,
[Your
Group’s
Name]
was
part
of
the
inaugural
group
to
qualify
for
the
year.
In
addition,
we’ve
been
added
to
GreatNonprofits
#GivingTuesday
Guide—an
interactive
guide
to
top
nonprofits
throughout
the
years.
See
here
[link
to
leaderboard].
“Savvy
donors
want
to
see
the
impact
of
their
donations
more
than
ever,”
said
Perla
Ni,
CEO
of
GreatNonprofits,
“People
with
direct
experience
with
[Your
Group's
Name]
have
voted
that
the
organization
is
making
a
real
difference.”
Being
on
the
Top-­‐Rated
list
gives
donors
and
volunteers
more
confidence
that
this
is
a
credible
organization.
The
reviews
by
volunteers,
clients
and
other
donors
show
the
on-­‐the-­‐ground
results
of
this
nonprofit.
This
award
is
a
form
of
recognition
by
the
community.
About
[Your
Group’s
Name]
[Insert
Your
Mission
Statement]
About
GreatNonprofits
GreatNonprofits
is
the
leading
site
for
donors
and
volunteers
to
find
reviews
and
ratings
of
nonprofits.
Reviews
on
the
site
influences
millions
of
donation
decisions
a
year.
Visit
www.greatnonprofits.org
for
more
information.
Media
Contact
[your
title]
[your
email]
[your
phone
number]
###

11.
11
PUBLIC
RELATIONS,
CONT.
Use
this
release
if
you
are
listed
on
the
GreatNonprofits
#GivingTuesday
page
(meaning
you’ve
been
recognized
as
top
rated
in
2009-­‐2013,
use
this
release).
For
Immediate
Release:
[Your
Group's
Name]
LISTED
ON
GREATNONPROIFTS
2014
#GIVINGTUESDAY
GUIDE
GreatNonprofits.org
Listing
is
Based
on
Positive
Online
Reviews
[Your
City],
[Your
State]
(The
Current
Date)
–[Your
Group's
Name]
announced
today
that
it
has
been
listed
on
the
GreatNonprofits
#GivingTuesday
guide.
In
support
of
#GivingTuesday,
GreatNonprofits.org—the
largest
nonprofit
peer-­‐to-­‐peer
review
site
of
it’s
kind—has
compiled
a
list
of
Top-­‐Rated
nonprofits
dating
back
to
2009.
We
were
listed
in
the
[insert
campaign
timeframe].
#GivingTuesday,
harnesses
the
collective
power
of
a
unique
blend
of
partners—charities,
families,
businesses
and
individuals—to
transform
how
people
think
about,
talk
about
and
participate
in
the
giving
season.
Taking
place
December
3,
2013
–
the
Tuesday
after
Thanksgiving
–
#GivingTuesday
will
harness
the
power
of
social
media
to
create
a
national
movement
around
the
holidays
dedicated
to
giving,
similar
to
how
Black
Friday
and
Cyber
Monday
have
become
days
that
are,
today,
synonymous
with
holiday
shopping.
“We
are
excited,
not
only
to
be
listed
on
the
GreatNonprofits
#GivingDay
Interactive
Guide
for
our
ratings
within
the
[insert
campaign
year
or
award
or
issue
category],”
says
[Your
name,
your
title,
your
group’s
name].
But
we’re
even
prouder
to
be
part
of
the
#GivingDay
Movement,
because
our
organization,
in
particular
is
[insert
examples
of
what
your
organization
is
about].
In
addition,
this
year
we
are
supporting
the
moving
by
doing
[INSERT
HOW
YOUR
ORGANIZATION
IS
PARTICIPATING
IN
GIVING
TUESDAY].
“Savvy
donors
want
to
see
the
impact
of
their
donations
more
than
ever,”
said
Perla
Ni,
CEO
of
GreatNonprofits,
“People
with
direct
experience
with
[Your
Group's
Name]
voted
that
the
organization
is
making
a
real
difference.
And
you
can
read
those
reviews
and
write
a
review
of
your
own.”
Crowd-­‐sourced
information
and
peer-­‐to-­‐peer
feedback
is
yet
another
way
to
triangulate
on
the
impact
an
organization
is
making.
What
better
way
to
understand
how
an
organization
is
contributing
than
read
real
stories
from
real
people
who
have
been
served
by
the
nonprofit.
And,
on
December
3,
if
you’ve
had
a
positive
experience
with
our
organization
or
another,
show
your
support
by
telling
your
story
at
greatnonprofits.org.
About
[Your
Group’s
Name]
[Insert
Your
Mission
Statement]
About
GreatNonprofits
GreatNonprofits
is
the
leading
site
for
donors
and
volunteers
to
find
reviews
and
ratings
of
nonprofits.
Reviews
on
the
site
influence
30
million
donation
decisions
a
year.
Visit
www.greatnonprofits.org
for
more
information.
Media
Contact
[your
title]
[your
email]
[your
phone
number]
###

12.
12
OTHER
RESOURCES
TO
TAKE
ADVANTAGE
OF.
GUIDEBOOKS:
1. #GivingTuesday
Resources:
http://www.givingtuesday.org/toolkits/
2. Indiegogo
playbook:
http://go.indiegogo.com/playbook/givingtuesday
3. Ideas
and
Examples:
http://www.givingtuesday.org/ideas/
4. The
#GivingDay
Playbook,
sponsored
by
the
Knight
Foundation.
Go
here:
http://givingdayplaybook.org
LOGO
USAGE:
1. You’ll
also
find
the
official
logo
to
leverage
(see
below);
just
read
terms
here:
http://www.givingtuesday.org/logos/