http://www.twenty4.com.au/ twenty4 have been doing digital for a long time. We think we are pretty good at what we do… but anyone can say they are good at something. Ringo thought he was a good drummer.

1. ‘/’/
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-forprofit brands and industries.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

2. Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

3. Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4 specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

4. Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

5. Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

6. Website Development –
Why You Should Let the
Professionals Do the Job
Whether your company is small or huge,
you will definitely be able to benefit from
the services of a professional website
development team, especially when you
have decided to set up an internet page for
your business. If in the past you were able
to keep your sales high through advertising
methods, such as television, radio, and print
ads, you might realize that this is no longer
the case in the 21st century. Admit it, no
one has the time to pick up the paper these
days, and whenever an ad appears on TV or
is being aired on the radio, people
immediately switch channels/stations. If
sales have been slowing down, take it as a
sign to add something different into your
advertising mix. Try something more
modern and efficient, like having your own
website.
Of course, you might think that it is a breeze
to set it up by yourself, especially when you
know the basics. However, you need to
keep in mind that it is more complicated
than that. There are a lot of strategies that
pop out every second, and it will just seem
impossible for you to know them all,
especially when you are too busy with your
other responsibilities. With that said, you
might as well let the industry experts do
this job for you; after all, it will only give you
numerous benefits, rather than harm. You
just need to keep in mind that there are a
lot of professionals out there, and there are
also some people pretending to know what
they are doing. It is highly suggested that
you thoroughly carry out your research
before you hire anyone. Determine how
long they have been in the business, who
their previous clients were, the services
they offer, their rates, and so on. You also
need to see to it that you are able to take a
look at their work portfolio; because this
will allow you to see the kind of work they
are capable of doing.
If you really want to be certain of
immediately getting your hands on an
expert/experts, you might want to ask for
referrals from close friends, trusted
colleagues, and relatives. You are more
likely to find one immediately with their
help, because they will only recommend
you to people who know how to do the job
right, and to people they already trust.
Once you have finally made a choice, you
will be certain of obtaining benefits, such as
having a better site, and an increase in
sales.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

7. Knowing What to
Demand from Your
Website Developers
Many business owners make the mistake of
allowing their web developers make all
decisions regarding their business site.
Given that the website is an actual
representation of your enterprise in the
internet, it should be created in a way that
best portrays your company identity, vision,
and goals. The best way to do this is to
know what to demand from your web
development team.
I. Ask them to make project proposals
allowing their clients to do a final check.
Keep in mind that the website belongs to
your enterprise, which is why you have to
call the shots. Check the pages thoroughly
and ask other members of your marketing
team to review the contents before your big
exposure online.
III. Schedule regular meetings with a
representative from your company.
Coordination is a must when it comes to
outsourcing your web developers. Assign
someone from your internal marketing
team to have regular meetings with the
web experts to guarantee that their online
campaigns are parallel to your company’s
goals and market niche.
Before signing a contract with professional
web developers, ask them to present at
least three options for your website. This
allows you to choose the best one that
could complement your existing marketing
schemes. Also see to it that they provide
price quotes for their service packages.
IV. Demand market researches.
II. Ask them to make you give a go signal
before allowing the website to go live.
V. Ask them to provide you with monthly
reports.
Some internet marketing companies are
always in a hurry given that they are
handling multiple clients at once. As soon as
they are done with the site layout, they
immediately allow it to go live without
Monthly reports enable you to track the
progress of your online visibility ever since
their internet marketing teams have
jumped on board your campaigns. They
shall present you with your search engine
Market research is a must in order to check
the trends in your current market, the
demands of your clients, and the
performance of your competitors. This also
allows you to project the potential of your
company’s growth online.
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

8. ranks, the keywords that people use in
searching for your products, the number of
site visits that you have achieved, and the
sales that you have reached in a particular
time frame.
VI. Demand transparency.
Sure, most online marketing processes are
difficult to comprehend, especially for most
businesspersons who have limited
computer know-how. Nevertheless, you still
have the right to ask about all kinds of
processes and techniques being applied to
your webpage. Ask the advertisers to
explain them to you in simple terms so that
you may know what to expect from your
campaigns in the web.
Top 7 Reasons Why
You Need to Employ a
Digital Agency
The world of online marketing is evolving so
fast that many entrepreneurs are having a
hard time keeping up with the latest
marketing strategies or techniques. Add to
that a huge amount of competitors for
almost all types of businesses and it makes
success a little harder to achieve. Without
the help of professionals or a digital agency
which can provide you with various services
to market your products and services, it
would be unimaginable to even just reach
your target audience. Hiring the services of
the aforementioned experts is almost a
must these days if you want to become
prosperous in your business venture.
Here are the top 5 reasons to help convince
you to hire one:
1. Setting Up – From planning to
implementation, you will have
someone to handle it if you hire
their services. You won’t have a hard
time creating your logo, with
branding, web design and
development, and many other
things needed to get you going.
They can even help you with setting
a budget to run for your campaign.
2. Experience and Skills – These
professionals bring a lot of
experience to the table plus they are
trained to do various processes
efficiently. An agency will provide
you with a team that is composed of
several personnel to help you out.
Each of them will take care of a
marketing task wherein they are an
expert of.
3. Added Manpower – Even if you
have in-house marketing staff,
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au

9. additional manpower is always
welcome. Not only will the job get
done right but it will get done fast.
You don’t have to worry about
paying each team member as you
only get to pay a fixed amount to
the agency no matter how many
people they add to the team.
4. Tools – They are equipped with all
the necessary tools to set up your
campaign, to do keyword research,
to track analytics, and many more.
Also, many agencies utilise not only
free tools you can find on the web
but also premium ones.
5. Continuous Promotions – As
mentioned earlier, online marketing
constantly evolves so you need
someone to help you get updated
with the latest trends. With the help
of a digital firm, this won’t be a
problem. They are constantly in the
loop with the latest methods they
need to use to help your business
adapt to necessary changes.
the main marketing process of many
digital agencies. Among the many
processes involved with SEO which
are still essential are content
writing, social media marketing, and
video promotions.
7. Increased Profit – All the reasons
above why you need to hire the
services of a marketing agency leads
to this – to increase profit. With
reliable people working on efficient
methods to promote your brand and
products to potential customers
whether local or global, you are
certain to increase your profits.
If you are had any doubts employing a
digital firm, they should be gone by now.
Hiring one is definitely a good investment.
6. SEO – Optimisation is still one of the
most efficient methods to promote
any kind of business. Though search
engine algorithms have changed a
lot in the recent years, SEO is still
efficient and is still being utilised as
www.twenty4.com.au
Melbourne
a. 17b William Street, Cremorne VIC 3121 Australia
p. +61 3 9005 0055
f. +61 3 9011 9718
e. melbourne@twenty4.com.au
Sydney
a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 2 8488 0055
e. sydney@twenty4.com.au