A talk I gave at the EngAGE Conference in Glasgow covering insights into the Japanese approach to leveraging the ageing population in the economy and the graceful positive aging process with a particular focus on ikigai and technology innovation

1. Technology innovation and the
ageing agenda
Learnings from Japan
Tom Winstanley – Vice president, Innovation – NTT DATA UK

2. 2
My objective for this
morning…

3. 3
Tom Winstanley
Vice president, Innovation & Advisory
NTT DATA UK
@twinstan
https://uk.nttdata.com/

4. 4
Global innovator
R&D
Consulting
Systems development
Business and IT outsourcing

5. 5
MoMA exhibition of Emoji (original set of 176). Shigetaka Kurita, NTT DOCOMO. 1998–99.
Our mission:
“NTT DATA uses information technology to create new
paradigms and values, which help contribute to a more
affluent and harmonious society”
“Social
infrastructure
provider”
Innovator and
investor in R&D
B2B2X
partnership model

6. 6
Percentage of
population above 60
12%
20%
28%
40%
2017 2050
World Japan

7. 7
…so what can we learn about these strategic themes by
looking to Japan?

8. 8
Sumiko Iwamura
a.k.a. DJ Sumirock
83

9. 9
Setsuko Takamizawa
a.k.a. @Grandma_English
90

10. 10
Masako Wakamiya
a.k.a. Hinadan app maker
82

11. 11
生き甲斐
“Ikigai”

12. 12
What you
LOVE
What you
are
GOOD AT
What the
world
NEEDS
What you
can be
PAID FOR
MissionPassion
VocationProfession
IKIGAI
Excitement and complacency,
but sense of uncertainty
Delight and fullness,
but no wealth
Satisfaction, but feeling
of uselessness
Comfortable, but
feeling of emptiness

13. 13
Can Government and
public services help to
ensure people achieve
their ikigai?
Annual Report on the Ageing Society: 2018: Japanese Cabinet Office
https://www8.cao.go.jp/kourei/english/annualreport/2018/2018pdf_e.html

14. 14
So what about technology: what role is it playing in this evolution?
Employment
and income
Learning and
social
participation
Health and
welfare
Living
environment

15. 15
Employment
and income
Learning and
social
participation
Health and
welfare
Living
environment
Augmentation
Automation

16. 16
Employment
and income
Learning and
social
participation
Health and
welfare
Living
environment
Proactive training technologies
Accessible and inclusive
design for systems

17. 17
Employment
and income
Learning and
social
participation
Health and
welfare
Living
environment
Wearables
Artificial Intelligence

18. 18
Employment
and income
Learning and
social
participation
Health and
welfare
Living
environment
Social robots
Smart Buildings
and Connected
devices

19. 19
In conclusion,
1. Technology can be part of the solution, but only part.
2. Government can play a positive role in enabling social technology innovation
3. Companies can and will support the agenda with age-friendly policies
because it is in our interests to do so
4. Societal support for Ikigai might be the best approach to positive ageing

20. 20

21. Thank you
Tom Winstanley
23 May 2019