4. TwitchCon 2018 San Jose, California
IT’S COMPETITIVE OUT THERE
The Number of Games
in the Market has
Increased YoY
1,700+
2014
3,000+
2015
4,200+
2016
7,800+
2017
https://www.polygon.com/2018/1/10/16873446/steam-release-dates-2017
5. What this means…
It’s hard to
acquire new
players
It’s hard to
retain these
players
This will impact
your bottom-
line revenue
9. TwitchCon 2018 San Jose, California
Twitch Identity
Prime Drops Extensions
Build a foundation
Acquire new users
Cheering Analytics Mods Retain your players
Your Awesome Game
10. TwitchCon 2018 San Jose, California
Twitch Identity
Prime Drops Extensions
Cheering Analytics Mods
Your Awesome Game
Build a foundation
Acquire new users
Retain your players
12. TwitchCon 2018 San Jose, California
“Twitch Mode”
with API & Identity
-Game identity
-Foundation to all integrations
-Easy to do through OAuth
-“Twitch Mode” through account linking
14. TwitchCon 2018 San Jose, California
- Increased awareness
- Outreach to millions of Prime members
- Promotion on Twitch and Amazon
- Fornite, Overwatch, Warframe
Twitch Prime
ACQUIRE NEW USERS
15. TwitchCon 2018 San Jose, California
- Encourages new users to try the game
- Build value before owning the game
- Cross promote among all your brands
- Account link with your identity system
Drops
ACQUIRE NEW USERS
16. TwitchCon 2018 San Jose, California
- Create lean-in entertainment
experiences using interactive apps for
live streaming
- Passively educate users while they enjoy
the game, becoming an active audience
member
- Prompt interactions to encourage further
exploration within your game later
Extensions
ACQUIRE NEW USERS
17. TwitchCon 2018 San Jose, California
CASE STUDY
- Inspect a streamer’s card deck in
real-time
- Adds accessibility for new players
looking to learn from advanced
players
- One of the highest interaction rates
of all Twitch Extensions
Moving Beyond The
Cards
18.
19.
20. TwitchCon 2018 San Jose, California
CASE STUDY
Building Your Own
Inventory
- Allows your viewers to view the level
seed and items you pick up while
playing Binding of Isaac: Rebirth/AB+
- Catches viewers up on the state of the
game
- Teaches new players items that can be
found in the game and what they do
22. TwitchCon 2018 San Jose, California
RETAIN YOUR PLAYERS
Cheering
Integrations
- Players cheer Bits for in-game
moments
- Reward them with special in-
game items
- Example: Overwatch League,
Heroes HGC
23. TwitchCon 2018 San Jose, California
- No where else can you get analytics
on what a viewer is doing when they
are not playing your game
- Bethesda saw a 500+% increase in
minutes watched
- Rocket League saw a peak of 196
peak watchers, many of which
became first-time players later
RETAIN YOUR PLAYERS
Analytics
via Drops
24. TwitchCon 2018 San Jose, California
THROUGH THE POWER OF MODS
- Breathes new life into the game
- Players enjoy the core game and UGC
- Increases longevity
Mods and
CurseForge
33. TwitchCon 2018 San Jose, California
Games Overview Report
Understand KPIs about broadcasters,
viewers, chat engagement,
Extensions, and clip metrics
Accessible via CSV download or via
the Get Game Analytics endpoint
Insights
Quarterly Twitch Insights
Developers can access automated
insights about their game’s reach,
engagement, and community on Twitch
and learn about our different features
and developer integrations (e.g.,
Extensions, Drops, etc.)
35. TwitchCon 2018 San Jose, California
Twitch Identity
Prime Drops Extensions
Build a foundation
Acquire new users
Cheering Analytics Mods Retain your players
Your Awesome Game
36. Learn more about all the products in this talk at
the Developer Showcase.
Visit dev.twitch.tv to get started!
Follow me:
aldrt@twitch.tv
@telshin
What will you build?