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BY ABHINAV
TYAGI
PH 9971732636
About IBM
International Business Machines
Corporation is an American multinational
technology company headquartered
in Arm...
IBM manufactures and markets
computer hardware, middleware and software
and offers hosting and consulting services in
area...
About IBM
Industry Information technology
Founded June 16, 1911; 105 years ago
Founder Charles Flint
Headquarters New York...
Products offered
by
Products
offered
Products
IT Infra Software Storage
Industry
solutions
Products
offered
IT Infrastructure
Middleware Power systems
Software
defined
infrastructure
Z systems
Products
offered
Software
Analytics cloud Security
Mobile
and social
Products
offered
Storage
Flash
storage
Hybrid
storage
Storage
networking
Media
Tape
storage
Worldwide presence
Global Delivery Centre
Global Command Centre
IBM SmartCloud Centres
IBM Cloud Labs
IBM BCRS
•4,000 architects and 20,000 I...
Rival Firms
• Oracle Corporation
• Apple Inc.
• Sun Microsystems
• Dell
• Hewlett-Packard
• Intel
• Amazon
• Google
• Face...
Competitors
GOOGLE
IBM
HP
Oracle
apple
40%
20%
17% 15%
11%
Marketing strategies
IBM divided all of it transactions into three groups.
• The first transaction consisted of the type which involved the kin...
SWOT Analysis
• IBM is now enjoying the good reputation
of their brand and it has developed its
business with the provision of products
...
Weaknesses
• The company is growing more than
its needs and it should be curtailed.
• The size of the company is large and...
Opportunities
• IBM should start its business in
emerging markets and it can develop
its business.
• The company needs to ...
Threats
• There are some problems in
providing the solutions of the IT
technology and its services.
• The size of the comp...
Thank You
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IBM company history and other vital stats
International Business Machines Corporation is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.
The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

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IBM

  1. 1. BY ABHINAV TYAGI PH 9971732636
  2. 2. About IBM International Business Machines Corporation is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.
  3. 3. IBM manufactures and markets computer hardware, middleware and software and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology. Inventions by IBM include the automated teller machine (ATM), the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, the SQL programming language, the UPC barcode, and dynamic random-access memory (DRAM). About IBM
  4. 4. About IBM Industry Information technology Founded June 16, 1911; 105 years ago Founder Charles Flint Headquarters New York, U.S. Area served 170 countries Chairwoman, President and CEO Ginni Rometty Revenue US$ 79.919 billion (2016) Number of employees 380,300 (2016)
  5. 5. Products offered by
  6. 6. Products offered Products IT Infra Software Storage Industry solutions
  7. 7. Products offered IT Infrastructure Middleware Power systems Software defined infrastructure Z systems
  8. 8. Products offered Software Analytics cloud Security Mobile and social
  9. 9. Products offered Storage Flash storage Hybrid storage Storage networking Media Tape storage
  10. 10. Worldwide presence
  11. 11. Global Delivery Centre Global Command Centre IBM SmartCloud Centres IBM Cloud Labs IBM BCRS •4,000 architects and 20,000 IT specialists worldwide with expertise across cloud, security, networking, storage and all technical domains •Cloud delivery capabilities in every continent •Over 90 Distinguished Engineers, 40 Master Inventors, 100 members of IBM’s Academy of Technology, and 300 IBM Researchers •Continued expansion and investment in growth markets •~400 Delivery Data Centers •7.5M square feet of space •150 resiliency centers in 50 countries •Largest global network of security operations centers
  12. 12. Rival Firms • Oracle Corporation • Apple Inc. • Sun Microsystems • Dell • Hewlett-Packard • Intel • Amazon • Google • Facebook
  13. 13. Competitors GOOGLE IBM HP Oracle apple 40% 20% 17% 15% 11%
  14. 14. Marketing strategies
  15. 15. IBM divided all of it transactions into three groups. • The first transaction consisted of the type which involved the kind of buyer (already the owner of one or more PCs) aiming to buy more of them and hence would have some knowledge about the device. • The second type of transaction involved buyers who would be more of an expert, a technology expert. • Third type of transaction was the most complicated one consisting of people carrying out complex business changes etc, and consisting of both expert and non-expert buyers. Marketing strategies
  16. 16. SWOT Analysis
  17. 17. • IBM is now enjoying the good reputation of their brand and it has developed its business with the provision of products and services across the globe. • IBM is getting popularity for the provision of IT technology and services to its diversified clients. Strength • IBM has extensive client base and it is working across the globe. • The company has employed skilled and professional staff in different departments of this brand and also share different information for the development of project and IT industry.
  18. 18. Weaknesses • The company is growing more than its needs and it should be curtailed. • The size of the company is large and the expenses are also increasing, so the profit margin of the company is also becoming narrow. • IBM gives attention to large corporate sectors but not on the small business sector, which shortens its earning. • The company is well known for its tremendous software and IT technology products, which are offered at high rates
  19. 19. Opportunities • IBM should start its business in emerging markets and it can develop its business. • The company needs to develop one stop shop for provision of its products and services to its customers. • The company can expand its services and products and also gives attention over its different latest and unique software. • The company should meet the increasing demand in cloud based services and provides its solutions to clients.
  20. 20. Threats • There are some problems in providing the solutions of the IT technology and its services. • The size of the company is large and it incurred huge loss to the company. • The expansion in the cloud computing market can be great threat for IBM. • Due to some drawbacks in the economy of the world, the growth of the company becomes slow and it is creating problems for the company.
  21. 21. Thank You
  • ScottBendall1

    Nov. 16, 2017

IBM company history and other vital stats International Business Machines Corporation is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.

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