2. CONTENTS
• Green Economics • Business Trends –
Consultants
• Green Economy Growth
• Reasons For Trends
• Environmental Business
• Gerd Leonard
• Corporate Social
Responsibility • Joel Makower
• Environmental Consulting • Scenarios
• Benefits Of Consulting • Key Takeaways
3. GREEN ECONOMICS
• Work, human needs, & resources
• “money-value” “use-value”
• Human creativity, knowledge, participation
• Private & public sector
• Quality of lives & relationships, resilience of
communities, sense of individual & collective
4. GREEN ECONOMICS PRINCIPLES
• The Primacy of Use-value & • Diversity
Quality
• Self-Reliance, Self-
• Following Natural Flows Organization, Self-Design
• Waste Equals Food • Participation & Direct
Democracy
• Elegance and
Multifunctionality • Human Creativity and
Development
• Appropriate Scale / Linked
Scale • Strategic Role of Built-
environment, the
Landscape & Spatial Design
5. COMPARISON OF ECONOMIES
Chart taken from a report from the Green Alliance called Green Economy: A UK success Story.
Shows how green business are flourishing and the projected growth are ahead of the projected
GDP. http://gaianeconomics.blogspot.com/2012/09/reclaiming-green-economy.html
6. ENVIRONMENTAL BUSINESS
• Eco-friendly
• Supply chain management, marketing, & changing
practices
• Areas of consideration:
• Energy Management
• Waste Management
• Carbon Management
• Water Management
• Sustainable Procurement of Raw Materials
• Ethical Labor Standards
• Product Composition
• Eventual Disposal
7. ENVIRONMENTAL BUSINESS
• Deloitte – “organizations start to recognize
importance of sustainability initiatives. Sustainability
core business strategy.”
• Dan gray – “keys to longevity”
• Why it exists
• What it stands for
• Why it matters
• Recent developments
• National Solar Centre
• Green Bank
8. CORPORATE SOCIAL RESPONSIBILITY
• World Business Council for Sustainable Development
“Corporate Social Responsibility is the continuing commitment by business
to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as of
the local community and society at large.”
• United States – Philanthropically
“Operating a business in a manner that meets or exceeds the ethical, legal,
commercial and public expectations that society has of business.”
• Europe – social responsible business
“A concept whereby companies decide voluntarily to contribute to a
better society and a cleaner environment. A concept whereby companies
integrate social and environmental concerns in their business operations
and in their interaction with their stakeholders on a voluntary basis.”
9. Image credit to Mallen Baker:
http://www.mallenbaker.net/csr/definition.php
10. CORPORATE SOCIAL RESPONSIBILITY
Factors that drive CSR Trends in CSR
• Attitudes to business & • Reporting
relationship with society engagement
• Expert practitioners
• Vision on operation • All about business model
• New ideas
• Past experience
• Finding own identity &
• Outside agencies respect
• Vision for future goals
• Partner with businesses • Role of global citizen
11. ENVIRONMENTAL CONSULTING
• Sustainability and climate change strategy
• Energy and resources management
• Sustainable operations and supply chain
• Sustainability governance
• Sustainability reporting
• Organizational alignment and stakeholder engagement
• Information technology for sustainability
12. BENEFITS OF CONSULTING
• Align sustainability mission with corporate goals
• Generate a different market to drive growth
• Deliver cost saving and efficiency improvements
• Mitigate risks of environmental compliance issues
13. BUSINESS TRENDS - CONSULTANTS
• Emerging markets increase their global power
• Cleantech becomes a competitive advantage
• Global banking seeks recovery through transformation
• Governments enhance ties with the private sector
• Rapid technology innovation creates a smart, mobile
world
• Demographic shifts transform the global workforce
14. REASONS FOR BUSINESS TRENDS
• Demographic shifts
• Reshaped global
power structure
• Disruptive innovation
Image produced by Ernst & Young.
http://www.ey.com/GL/en/Issues/Business-environment/Six-global-
trends-shaping-the-business-world
15. GERD LEONHARD
Trends in Business
• Population Growth
• Next Middle Class
• Carbon Footprint # 1 Concern
• Consumer Demands
• Sustainability as Key Competitive
Strategy
• Fast and Dramatic Climate Change
• Government Inaction vs.
Entrepreneurship
• Rising Energy Costs
• Accelerated Innovation
• Unstable Economics
16. JOEL MAKOWER
• Trends in Business
• Sustainability counts for CFO‟s
• Sustainable consumption gets
buy-in
• Green gamification scores points
• Sustainable mobility hits the road
• Cleantech survives a crisis of
confidence
• Energy efficiency gains star power
• „Big Data‟ creates big
opportunities
• Footprint walks a fine line
• Sustainable cities take center
stage
• Non-news is good news
17. JOEL MAKOWER – GREENBIZ INDEX
• Carbon intensity • Fleet impacts
• Carbon transparency • Green IT
• Cleantech investments • Green office space
• Clean-energy patents • Green power use
• Corporate reporting • Organic agriculture
• Employee commuting • Packaging Intensity
• Employee telecommuting • Paper use and recyling
• Energy efficiency • Toxic emissions
• Environmental financial impacts • Toxics in manufacturing
• E-waste • Transparency
18. SCENARIOS
• Positive – field of environmental business grows
quickly
• Neutral – business remains same as today
• Negative – reversal of progressive attitudes
19. KEY TAKEAWAYS
• Current economy is unsustainable – shifting economic
model
• Environmental business on the rise – sustainability
becoming a core business practice
• Corporate social responsibility becoming a large part of
business and society
• Rise in environmental consulting firms
• Environmental business fluctuates constantly – political
and social situations change outcomes
20. INFORMATION CREDIT
• Interviews with Gerd Leonhard and Joel Makower
• Information from environmental consultants –
Deloitte, Ernst & Young
• Environmental Business Blogs