1. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 1
Palo Alto
Homeless
Pets
a.k.a. Palo Alto Homeless
Dogs
Notes for Meeting with
Assistant Police
Chief Beacom
and
Business Analyst
Ian Hagerman
April 9, 2014

2. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 2
Introductions
Palo Alto Police Dept.
Chief Beacom
Ian Hagerman
Palo Alto Homeless Pets
Cynthia Typaldos - founder
Ruthellen Dickinson – product, PR, biz dev
Nancy Cook – design, events, PR
Cindy Chou – data, business analysis
Justin Hirsch – project management
Helena Merk – engineer, iOS
Brian Smith – lead engineer, android
Claudine Martlund – graphic design
Kayla Block – adopter & volunteer outreach

3. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 3
Palo Alto Homeless Pets – Our Mission
Make Palo Alto the most Humane
City in America by leveraging digital
technology
Improve animal welfare in Palo Alto
and beyond

4. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 4
Where are the leverage points?
Palo Alto Apps Challenge
More revenue for the shelter
More visibility for the animals in the
shelter

5. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 5
Palo Alto Apps Challenge
Submitted 7 app proposals
Adopt Me!
Dogs in the Neighborhood
Canella's Voice
Pets in Pictures
The Well-Named Town
Mobile App for Dog License Registration
Hack the Shelter
Full text at
http://www.scribd.com/collections/4456371/Palo-Alto-Hackathon-App-Proposals-submitted-by-Palo-Alto-Homeless-Dogs

6. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 6
More revenue for the shelter
Dog License Revenue
FY 2014 est. $80K
total PAAS income ext. $950K
dog licensing is the law
approx. 20%, low compliance
carrot works better than stick
80% compliance = $400K, huge
impact

7. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 7
More revenue for the shelter
Annual dog license fees represent “annuity”
funding source
Most jurisdictions are hundreds of thousands to millions per year
License fees can directly fund S/N
Some municipalities give a portion directly to S/N
Subsidized S/N programs are key to reducing shelter intake,
euthanasia rates, and animal care costs
Existing low compliance rates leaving
substantial money on the table
2008 City Controller audit cited department for at least $2M in
uncollected fees in city of Los Angeles alone
Source: Found Animals, Pet Licensing, Apr 4, 2012

8. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 8
More revenue for the shelter

9. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 9
More visibility for the animals in the shelter
Animals languish in shelter for weeks,
sometimes months
avg stay 30 days
shelter stress is a huge issue
PAAS live release 76%; best municipal
shelters at 90+% (ex: City of Sacramento, Front Street Shelter)
Social media not being fully utilized
staff has other roles
great photos are key

10. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 10
More visibility for the animals in the shelter: photos
Quora Question:
Ellie is a shelter dog looking for a home. Which photo is the most
appealing to a potential adopter? Why?
34 comments
many
additional
upvotes on
comments
data clearly
shows
preference

11. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 11
More visibility for the animals in the shelter: photos
Sammy Stewie Roxie

12. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 12
Dogs in the Neighborhood App: More revenue for the shelter
Key Features:
Dogs in the Neighborhood
find dogs while walking
licensed dogs get gold dog bone on profile
premium features for licensed dogs
local merchant coupons
networking

13. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 13
Dogs in the Neighborhood App: More revenue for the shelter

14. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 14
Dogs in the Neighborhood App: More revenue for the shelter

15. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 15
Adopt Me: More visibility for the animals in the shelter
Key Features: Adopt Me!
create a story about each adoptable
pet
tap into volunteers as they interact
incredibly simple user interface
use the power of photos and videos
leverage existing social media
Twitter, Facebook, Instagram etc.

16. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 16
Adopt Me: More visibility for the animals in the shelter

17. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 17
Bunny’s Story – easily found with #paasBUNNY
Entered on
different days
by different
volunteers.
Bunny was a
stray pup,
but now he
has a story.
Adopt
Me!

18. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 18
What we need to be successful – 1 of 3
Data access and analysis
initially static
eventually semi-realtime
we have specific list of data needs
“What's measured improves” – Peter Drucker
Great photos posted to Pet Harbor
we have already signed up two professional pet
photographers – they need access
photos need to be posted on Pet Harbor

19. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 19
What we need to be successful – 2 of 3
Policies and Procedures of PAAS
animal control/welfare
volunteer handbook, application
Access to volunteers
need their input for Adopt Me - they are the
primary users of Adopt Me
recruit additional volunteers
meeting location at Police Dept?

20. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 20
What we need to be successful – 3 of 3
Support for us at @hackpaloalto
events
Apps Showcase: April 27 [Free Ticket] | Grand
Finale: May 31 [Free Ticket] sign up now, in
person/virtual
reachout PR to Police Dept staff, others
Vote for us on May 31st!
Regular communication

21. Presentation for Palo Alto Asst. Police Chief Beacom 4/9/14 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 paloaltohomelesspets.cynthia@gmail.com 21
Thank you to these organizations for support
and partnership!
Palo Alto Police
Palo Alto Animal Services
Palo Alto CIO
City of Palo Alto, Mayor, City Mgr, Council
HackPaloAlto
Thank you!