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Detroit Aims

  1. 1. MOBILE MARKETING Tyson Higginbotham V.P. Marketing / Bus. Dev.
  2. 2. The train has left the station & it is picking up steam!
  3. 3. 2011 Paradigm Shift Consumers prefer mobile Adoption rate twice that of the WWW.
  4. 4. What You Need To Know About Mobile For 2012
  5. 5. Complete Mobile Ecosystem Today SMS / MMS QR CODES APPLICATIONS SOCIAL EMAIL MOBILE CRM
  6. 6. Early Trends Don’t Show Any Signs Of Slowing Down!
  7. 7. 50% OF THE POPULATION BY 2015
  8. 8. 2015: 80% OF POPULATION USING MOBILE PHONE 30% OF POPULATION ON TABLETS
  9. 9. Consumers Are Using Mobile For Everything
  10. 10. 87% of smartphone owners access the internet and email on their handheld* 13% of organizations integrate mobile with email 21% of organizations report integrating email with mobile is effective Changing the game for how we think of email
  11. 11. SMART Trends Are Staggering PHONE 44% Growth TABLETS / E- READERS 23.5% GROWTH
  12. 12. MOBILE MOBILE DEVISES DEVICESTHE RULE RULE MORNING AND THE EVENING MORNING AND EVENING
  13. 13. Mobile Is Effecting Every Aspect Of Our Lives!
  14. 14. Brands are taking notice 60% INCREASE IN MOBILE SPEND
  15. 15. Marketing To The Pocket/ Purse Is Very Different Than Any Other Direct Marketing STRATEGY IS ESSENTIAL TO END USER EXPERIENCE AND END USER ENGAGMENT SMS / MMS MOBILE OPTIMIZED WEB SITES APPLICATIONS SOCIAL SHARE MOBILE CRM FOR TABLET
  16. 16. What You Need To Know About SMS What is the size of the mobile market? Everyone Uses Text Transactional Push Of the world’s 4 billion mobile phones in use, 27% 27% 25% 1.08 billion are smartphones and a whopping 3.05 billion 75% are SMS enabled (950 million are not SMS enabled) Over 8 Trillion Text Messages where sent in 2011
  17. 17. Macy’s is Mobile SEND TEXT ENTER ONLINE CALL TO TO RECEIVE ACTION RECEIVE OFFERS OFFER & LINK
  18. 18. Macy’s is Mobile
  19. 19. REDBOX TEXT DEALS MAKE IT SOCIAL MAKE IT FUN
  20. 20. REDBOX TEXT DEALS Generated 1.5 million text messages Included 400,000 unique customers Created 200,000 new SMS subscribers
  21. 21. What You Need To Know About Mobile Optimize Web Sites PEOPLE ARE ACCESSING THE WEB FROM MOBILE AND TABLETS UP TO DATE INFORMATION CONNECTED AT ALL TIME RESEARCH / SHARE Global Mobile vs. Desktop Internet User Projection, 2007-2015E
  22. 22. THE ANDERSONS IS MOBILE! SHOP CONNECT ENGAGE ALL ON YOUR MOBILE DEVICE UTILIZE MOBILE TO DRIVE CUNSUMER ENGAGMENT TO YOUR CRM
  23. 23. Engage Consumers on Your Website Engagement Begins with Registration at The Andersons Store web site.
  24. 24. CONNECT TRADITIONAL CONNECT IN BRICK AND MORTAR
  25. 25. DELIVER VALUE CREATE VALUE
  26. 26. THE ANDERSONS INVITES CONSUMERS TO OPT – IN FOR TEXT ALERTS DELIVER RELEVANT TEXT ALERTS
  27. 27. WHAT YOU NEED TO KNOW ABOUT APPLICATIONS PEOPLE ARE DOWNLOADING APPS! QUICK TO GET TO MARKET UPDATES AND ACTIONS 10.6 Billion apps have been downloaded 300,000 Mobile apps have been developed with the last 3 years 1 in 4 apps are never used once downloaded Mobile Applications are expected to peak in 2013
  28. 28. •Lengthen park visits through enhanced park engagement •Increase in-park revenue with in-app ticket purchase capabilities •Promote and up-sell park features using mobile messaging and a custom CMS
  29. 29. USING SMART PHONE AND TABLET Mobile CRM CRM salesforce deployment REAL TIME DATA PROCESS DIRECT PRESENTATION SHORTENED SALES CYCLE
  30. 30. Mobile CRM
  31. 31. What to look for in the future
  32. 32. Near Field Communication [NFC] What is it? Frictionless Transactions Short Range wireless RFID technology Close Proximity / Physical Touch is Required NFC is the technology behind Google Wallet
  33. 33. Mobile Ping Video demo
  34. 34. Augmented Reality Moosejaw / marxent •37% increase in same period sales. •33% increase in catalog response rate. •75K+ downloads in a 5 week period. Video Demo
  35. 35. What to look forward to in 2012 FOCUS ON SMART PHONES / FADING OF FEATURE PHONES • Mobile web sites • Development of apps • Rich media mobile advertising • Driver of CRM based loyalty programs • Experience driven QR codes • Social Strategy will be more tightly woven into the fabric of mobile • Location based Advertising • Augmented Reality MOBILE PAYMENTS IS THE NEW FOCUS GOOGLE WALLET/PAYPAL
  36. 36. Key Points to Take Away From today’s Briefing Strategy is key End User Experience is Paramount Give to Get Provide highly relevant content
  37. 37. Strategy that stitches together traditional and non- traditional that Is focused on “the experience” Delivers relevant content Closing the marketing loop Remarket to end users that are taking action NOW!
  38. 38. Tyson Higginbotham V.P. Marketing / Business Development 800-285-0808 614-203-1851 thigginbotham@westcamp.com Text keyword “TYSON” 614-385-0421

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