9. 3. Value proposition design
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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1 2
3
4
5
6
7
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10. 3. Value proposition design
Facebook
10
http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
15. 3. Value proposition design
Geographically based
• neighbourhood
• productive district
• close to me
15
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
16. 3. Value proposition design
Professional community
• All the people making the same job.
• It’s an easy target.
16
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
17. 3. Value proposition design
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
bookshops network)
17
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html