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Value Proposition Design (v. 2017-2018 eng)

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Business model canvas examples. Community models. Value proposition design (value proposition + customer segment). Customer relation categories

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Value Proposition Design (v. 2017-2018 eng)

  1. 1. Value proposition design Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com IED, 31 Oct 2017 Lesson 3/2017-18
  2. 2. 3. Value proposition design Course program 1. Start-ups 2. Business Model & Canvas 3. Value proposition design 2
  3. 3. 3. Value proposition design Nine out of ten start-ups will fail 3
  4. 4. 2. Business Model & Canvas2. Business Model & Canvas4
  5. 5. 2. Business Model & Canvas2. Business Model & Canvas5
  6. 6. 2. Business Model & Canvas2. Business Model & Canvas6
  7. 7. 2. Business Model & Canvas2. Business Model & Canvas7
  8. 8. 2. Business Model & Canvas2. Business Model & Canvas8
  9. 9. 2. Business Model & Canvas2. Business Model & Canvas9
  10. 10. 2. Business Model & Canvas2. Business Model & Canvas10
  11. 11. 2. Business Model & Canvas2. Business Model & Canvas11 https://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#4ccde2753911
  12. 12. 3. Value proposition design12 http://technorian.com
  13. 13. 3. Value proposition design13
  14. 14. 3. Value proposition design14
  15. 15. 3. Value proposition design15
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  30. 30. 3. Value proposition design30
  31. 31. 3. Value proposition design Business Model Canvas 31
  32. 32. 3. Value proposition design The Business Model Canvas During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 32 1 2 3 4 5 6 7 89
  33. 33. 3. Value proposition design Value proposition design 33
  34. 34. 3. Value proposition design34 2 1
  35. 35. 3. Value proposition design35 https://www.flickr.com/photos/osterwalder/7888051104/
  36. 36. 3. Value proposition design36 http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
  37. 37. 3. Value proposition design37 https://www.flickr.com/photos/osterwalder/7917587562/
  38. 38. 3. Value proposition design38 https://www.flickr.com/photos/osterwalder/7887898256/ 1 2 3 4 5 6
  39. 39. 3. Value proposition design39 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
  40. 40. 3. Value proposition design40 http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
  41. 41. 3. Value proposition design41 http://designstrategyzer.com/design-strategy/
  42. 42. 3. Value proposition design42
  43. 43. 3. Value proposition design Value proposition canvas examples 43
  44. 44. 3. Value proposition design44 http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
  45. 45. 3. Value proposition design airbnb 45 http://www.slideshare.net/adrianholzer37/value-proposition-design
  46. 46. 3. Value proposition design46 https://issuu.com/strategyzer/docs/vpd_preview/68
  47. 47. 3. Value proposition design47 https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition- canvas/
  48. 48. 3. Value proposition design48 https://strategyzer.com/
  49. 49. 3. Value proposition design49 2003
  50. 50. 3. Value proposition design50 2003 - Consumer to Consumer
  51. 51. 3. Value proposition design51 2006
  52. 52. 3. Value proposition design52 2006 - Small Business to Consumer
  53. 53. 3. Value proposition design53 2008
  54. 54. 3. Value proposition design54 2008 - Big Business to Consumer
  55. 55. 3. Value proposition design55 2008 - Big Business to Consumer
  56. 56. 3. Value proposition design56
  57. 57. 3. Value proposition design57
  58. 58. 3. Value proposition design Value proposition templates 58
  59. 59. 3. Value proposition design Messaging & Positioning 59 https://www.template.net/design-templates/psd/value-proposition-template/
  60. 60. 3. Value proposition design Essential levels 60 https://www.template.net/design-templates/psd/value-proposition-template/

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