Topics to cover -Do gamers today understand and care about cloud gaming? -What are missing links in today’s cloud gaming push? -What enablers are required to deliver the promise? -How Ubitus is paving the way for our customers to succeed?

1. Unlocking the True Potential of Cloud Gaming
Ubitus Inc.
20 March 2013
© 2013 Ubitus Inc. All rights reserved

2. Topics to Cover
• Do gamers today understand and care about cloud gaming?
• What are missing links in today’s cloud gaming push?
• What enablers are required to deliver the promise?
• How Ubitus is paving the way for our customers to succeed?
2013/3/20 © 2013 Ubitus Inc. All rights reserved 1

3. Do Gamers Understand Cloud Gaming?
Cloud Gaming is advocated* as However…
Awareness & familiarity of Cloud Gaming today**
“a solution allowing users to Know Know Know Heard of it, Did not know this
everything a lot little know nothing before now
play high-end PC and console
video games rendered on
remote servers via internet
streaming, and instantly play
games and applications from a
PC webpage or internet-
connected device.”
* By industry players like Onlive and Gaikai;
** n = 2,000 for each country
Source: GameByte; Interpret July 2012
2013/3/20 © 2013 Ubitus Inc. All rights reserved 2

4. Do Gamers Really Care About It?
Maybe… but for sure they need a better
way to understand the relevance Very Somewhat
interested interested Not sure
Once explained the possible value
US
•Convenient: No download, no
installation, instant play at your
own term UK
•Subscription-based: Rich library of
games, try before you buy the Germany
different pricing plan(s)
France
Interest in Cloud Gaming
•6-16% very interested;
•29-52% somewhat interested Australia
Source: GameByte; Interpret July 2012
2013/3/20 © 2013 Ubitus Inc. All rights reserved 3

5. The missing links in today’s cloud gaming push
Three imperatives (being overlooked) to succeed in Cloud Gaming
1. Focus on advocating the “fun” part Gaming ought to be fun and instant than what we
have today
instead of simply telling users no need for •Get your pal to help when you are stuck instantly
high-spec hardware. •Join the fun anytime with your phone instantly
•Share the epic moment to your circle instantly
2. If “Content is king, multi-screen is queen”; • Focus on “no boundary”;
• Context Drives Device Choice and Sequential
allowing gamers to move seamlessly Consumption;
between devices is the name of the game
3. Embrace phone and tablet in big way; • Tablets now = 1/3 of overall PC
• 90% consumers use tablets at home, instead of PC;
losing this means losing the new • Phone calls are 5th most popular feature on
generation gamers at home as well smartphone, behind browsing, social media,
music, and gaming
Source: Comscore
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6. Enablers required to deliver the promise
Appealing Easy-to-use Scalable GPU Robust QoS & Seamless Effective LTE/Broadband
catalog game control computing Streaming N-screen UX Marketing Ready users
• How to abstract game-control for GPU cloud Latency • How to deliver super low-
devices at different context (max CCU (<120ms) latency performance on
without changing game logic? with Kepler) different device platforms
• How to allow non-programmers (given most of them have
to convert and design DUI quickly buffering mechanism)?
to support cloud • How to enable consistent user
experience (instant gaming
and social) cross over
different devices?
2013/03/20 © 2013 Ubitus Inc. All rights reserved 5

7. How Ubitus is paving the way for our customers to
succeed?
Appealing Easy-to-use Scalable GPU Robust QoS & Seamless Effective LTE/Broadband
catalog game control computing Streaming N-screen UX Marketing Ready users
Allow non-programmer Founded in 2007 End-to-end latency Our client engine had been
to submit existing game with 200+ FTEs had been approved commercialized on all major
to convert to be cloud- today, Ubitus and commercialized chipset and OS combinations on
ready instantly, and worked on GPU by multiple world tier- phone/tablets, smart TV, STBs,
design the different DUI game virtualization 1 LTE carriers; and PC/Mac;
tailor for different screen since 2008 and has We are still the Over 1m android based client
sizes and in-game control the industry most world’s only had been enjoying the services
input without any scalable GPU- commercially proven so far.
change to the game logic. accelerated cloud platform for LTE &
gaming with Kepler. WiFi cloud gaming
2013/3/20 © 2013 Ubitus Inc. All rights reserved 6

8. THANK YOU
2013/3/20 © 2013 Ubitus Inc. All rights reserved