1. Self-
actualization
Esteem
Love / Belonging
Food & Clothing
Convenience
Technology
Credibility
Udit Bhansali

2. • 32 countries
• 145 million monthly visits
• 2.8 million claimed
businesses
• 135 million reviews
• 78% searches on mobile
• Founded: 2004
• First iPhone app with
Augmented Reality(2009)
• Crowd Sourced local
business reviews
• Yelp reservations
• Yelp Questions & Answers
About Yelp

3. Brand advertising via display and text ads
Key Resources Key Activities
App / Website Platform
Customer Service
User & Business Database Data Analytics
Business Advertising
Field Teams
Business Model & Core Competencies
Yelp Leverages its Key Resources & Key Activities into its Business Model
Local businesses pay Yelp for being featured
Depth & Breadth of customer reviews create a network effect
Yelp promotion deals & discounts

4. Saves time
Multiple options to choose from
Solves problem of information asymmetry
Personal
Profile Lookup for
places nearby
Accurate
Information
Shop / DineShare
Experience
Location
Prices
Menu /
Catalogue
Reviews
Promotions
To Users To Businesses
Targeted AdvertisingEvent Management
Track PerformanceManage Online
Presence
Customer Service &
Engagement
Improved Visibility
Traffic generation
More customer footfall
Value Addition

5. • Augmented Reality is a technology which creates
real-life simulations and immersive interactive
experiences for users, AR enhances real life settings
using digital layers
• In August 2017 Google released SDK to allow
developers to build AR apps for billions of
Android phones which was followed by Apple’s
ARKit in September catering millions of iOS
devices
60
million
Number of users in
US that use an AR
app at least once
a week
200
million
Projected number
of users of AR by
2018
737
Number of AR
start-ups with
Angel List
What is Augmented Reality?

6. • AR can revamp user on-boarding process and
change the way we interact with customers
• AR will help connect with customers by telling a
story instead of an obvious sales pitch
• AR can assist user with decisions such as ordering
food (quantity judgement)
• AR provides the opportunity to create something
unique and personalize the experience of searching
For Users
• AR technology can bridge the growing gap between
retail and digital
• Businesses can expect increase in demand generation
and improved conversion rates
• Leveraging new technologies like AR not only creates
an immersive experience for a customer but it also
helps businesses stand out from the crowd
• Businesses can use this technology for promotional
campaigns adding AR on supportive materials
For Businesses
How Augmented Reality Will Help Yelp
Business Model Transformation
• New marketing opportunities: interactive mobile ads, deals and promotions, billboards, displays and more
• Early adopters of any tech get distinct benefits. First, there is the novelty of “new” and this draws free publicity in the
form of social media mentions, word of mouth and viral exposure
• Increases the entry costs for competitors as the market’s expectations would increase

7. Applications of Augmented Reality
Businesses can communicate more easily with visual and
kinesthetic audiences. For example, parents who can see
how the product will feel in their environment, can buy
infant clothing without worrying about size or fitting
Multi-media food menu eases marketing to health
conscious and vegan users by allowing them to see
ingredients and nutritional information for any menu item
in the form of 3D images
Restaurants can engage more customers, add more value
and bring more revenue by transforming traditional paper
based menu in AR whereby allowing diners to have true
feel for food items before making a commitment
The best two combinations to customers are “food” and
“special deals”. AR turns 2D into 3D, giving consumers a
reason to engage with & hold onto a promotional piece,
essentially making the whole process simple and fun
Starbucks’ AR app brought coffee cups to life with ice
skaters, Christmas trees, sledding polar bears and more.
This initiative brought 26 million patrons to purchase with
their phones in 2011
Research showed that viewing a product in an AR
experience resulted in 74% people wanting to buy a
product, vis-à-vis 45% using a simple 2D image advert
Boston’s Restaurant Bar uses 3D augmented reality game
for the kids. The application entertains the kids, while
parents have a nice meal every time they visit the
restaurant
American Apparel made finding products with the right
color easy by allowing users to scan items and see them
in all other available colors as well
What Yelp can do What others are doing

8. Concept
Market Research
Writing product specs
Design & Analysis
Augmented technical drawings
Design evaluation
Data visualization
Development
Communication with stakeholders
Managing timelines
Virtual assembly
Quality Assurance
Product testing & bug fixing
Unblocking Dependencies
Maintenance
Backlog prioritization
User research
Competitive analysis
Product Development Roadmap

9. Customer Can Now Expect The
Augmented Reality Experience
Ongoing
Value
Memorable
Experiences
Immediate
Fulfillment
Anywhere
Real-time
Personalized
Moments

10. The End