9. Organizing for Conversation
10 Things Companies Should Monitor…
1. Company name 6. Industry 'hang outs‘
2. Company URL 7. Employee activity/blogs
3. Public facing figures 8. Conversations
4. Product names 9. Brand image
5. Product URLs 10. Competitors
- From Cameron Olthuis‘ blog Pronet Advertising. See also Jeremiah Owyang‘s blog
Web Strategy and Joseph Jaffe’s blog Jaffe Juice.
24. Organizing for Conversation
Big Picture
• Make principles of web 2.0 and social media a
company-wide strategy
• Establish cross-function task force
• Train in listening and conversation skills
25. Organizing for Conversation
Presenter Information
Walter J. Carl, Ph.D.
Department of Communication Studies
101 Lake Hall
Northeastern University
Boston, MA 02115 USA
w.carl@neu.edu
http://www.waltercarl.neu.edu
http://www.wom-study.blogspot.com
http://www.chatthreads.com
26. Organizing for Conversation
Corporate Blogging Success Study
http://www.scoutblogging.com/success_study/
• Five key factors:
– Culture
– Transparency
– Time
– Dialogue
– Entertaining writing style and personalization