The document discusses the increasing use of audio/visual communication channels and social media in public relations as attention spans decrease. It notes that new content creation tools have lowered barriers to entry for public relations. Finally, it advocates listening to audiences, participating in conversations, and following best practices for transparency and authenticity while also thinking bigger with public relations strategies.

1. We> Me UGA Connect 10.18.07

2. think audio/visual

9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin

12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation

14. brand bliss or blasphemy?

15. photo sharing or photo stealing?

16. got metrics?

17. transparency, authenticity

21. call to action

22. think big(ger)

23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO