2. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
WHY LEARNING
BUSINESS ?
Global Opportunity
The Business
Characteristic
3. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
The BUYING & SELLING
Natural Resources
Capital Resources
Human Resources
Current Assets
Fixed Assets
5. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
The key business decision
The Product
Production
Promotion
Financing
6. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
business decision process
Decision to
Create a
Business
How to produce the Product?
(management decision)
How to Market and
Price the Product?
(marketing decision)
How to Finance the Business?
The Business
Performance
Value of The
Business
7. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
The ROLES OF HUMAN
RESOURCES
The owner
The Supplier
The Manager
The Customers
The Employees
8. Business Principles presenting by Sugiharto, SH. MM
Organizational Growth
TheBusiness
principles
b e g i n n i n g
THE BUSINESS PURPOSES
9. Business Principles presenting by Sugiharto, SH. MM
Business Opportunity
TheBusiness
principles
b e g i n n i n g THE BUSINESS OPPORTUNITY
10. Business Principles presenting by Sugiharto, SH. MM
Self Determination
Consumer
The Market
Defective Product
TheBusiness
principles
b e g i n n i n g
THE BUSINESS OPPORTUNITY
SOURCES
11. Business Principles presenting by Sugiharto, SH. MM
Identify the Competitive Advantages
TheBusiness
principles
b e g i n n i n g
creating the BUSINESS idea
Differentiate The Product Or service
From Competitors
Determine necessary resources
Assess feasibility of The Idea
12. Business Principles presenting by Sugiharto, SH. MM
Spending
and Making
Money
Get Product or Services
Manufacturing Products
Assembling Products
Resell Products
Create Market
Promotion
Negotiating
Delivering
13. Business Principles presenting by Sugiharto, SH. MM
AGRICULTURES
MANUFACTURING
MINING
CONSTRUCTIONS
TRANSPORTATION
COMMUNICATION
TRADING
FINANCING
SERVICES
GOVERNMENT Co.
TheBusiness
principles
b e g i n n i n g
THE BUSINESS CLASSIFICATION
15. Business Principles presenting by Sugiharto, SH. MM
Problem Analysis
Situation Analysis
Defining ‘uncharted area’
Consumer Target Survey
TheBusiness
principles
b e g i n n i n g
THE BUSINESS OPPORTUNITY
IDENTIFICATIONPROCESS
16. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
Lessonto remember
Successful businesses do not require a great
invention. Many focus on making life more
convenient for customers
17. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
Lessonto remember
Some business ideas will fail—but entrepreneurs
can learn from failures and make revisions
18. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
The business key functions
Finance
19. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
How business decisions
affect a firm’searning
20. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
THE BUSINESS COMPETITIVE
ADVANTAGES
21. Business Principles presenting by Sugiharto, SH. MM
TheBusiness
principles
b e g i n n i n g
THE BUSINESS COMPETITIVE
ADVANTAGES
Knowing what customer want
Attracting
more customer
Big
Profit
Successful
businesses
constantly seek
new forms of
competitive
advantage
22. Business Principles presenting by Sugiharto, SH. MM
Brand
TheBusiness
principles
b e g i n n i n g
THE BUSINESS COMPETITIVE
ADVANTAGES
25. Business Principles presenting by Sugiharto, SH. MM
The Best Form of
Competitive Advantage
INNOVATION
No Advantage Lasts Very Long Anyway
TheBusiness
principles
b e g i n n i n g
THE BUSINESS COMPETITIVE
ADVANTAGES