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Eyerim how to build from a start up successful business

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V této prezentaci se dozvíte, jaké technologie a kroky nastartovaly růst eshopu se slunečními brýlemi.

Publié dans : Marketing
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Eyerim how to build from a start up successful business

  1. 1. How to build from a startup successful business
  2. 2. How to think big and make money with your marketing
  3. 3. Pavol Adamčák CEO ui42 digital Magic Script founder Marian Zeleniak E-commerce consultant Google Partners Certified Trainer for Mobile Samuel Ondrišák PPC team leader Google Partners Certified Trainer for Export Yassaman Omidbakhsh Founder eyerim
  4. 4. 20 years of experience (est.1997) 50+ professionals 200+ satisfied clients Over 500 projects Lab for testing User Experience CMS – Buxus (1st Slovak CMS)
  5. 5. Proprietary + Confidential ui42 export partner e-commerce ecosystem supercloud of specialists technology agregator 14
  6. 6. Proprietary + Confidential
  7. 7. eyerim
  8. 8. PL tips:
  9. 9. PL tips summary 1. Cash On Delivery works 2. Ceneo.pl + Skapiec.pl (price comparisons work) 3. Google Shopping: only product specific campaigns work 4. Native speaker is not enough 5. SEO analysis + UX view on the web is essential
  10. 10. VS.
  11. 11. Acceleration of SK / CZ + Nordics
  12. 12. SK + CZ tips 1. We implemented Shopping campaigns in CZ 2. Separated “brand” adgroups to “brand + model” adgroups 3. Launched DSA campaigns (product specific) 4. Launched dynamic remarketing
  13. 13. RO tips 1. Cash On Delivery > 90% 2. Counties instead of Postal Codes 3. Select boxes 4. 2-year warranty rocks! 5. Sales - best is percentual discount badge in image
  14. 14. Where is Google shopping, there we go...
  15. 15. 1. 2. 3. 4.
  16. 16. <script>
  17. 17. <script> <script>
  18. 18. <script> <script> <script>
  19. 19. 2179 zmien cien klikov ...len za minulú noc jana.melisova@ui42.com
  20. 20. Proprietary + Confidential 5 Tools You can Use Tomorrow
  21. 21. Proprietary + Confidential SEO + Market research: Collabim.CZ
  22. 22. Proprietary + Confidential SEO + Market research: Collabim.CZ
  23. 23. Proprietary + Confidential
  24. 24. Proprietary + Confidential
  25. 25. Proprietary + Confidential Zvýšenie miery konverzie s GetSiteControl.com
  26. 26. Proprietary + Confidential
  27. 27. Proprietary + Confidential +25% Conversion Rate On Mobile
  28. 28. Here we can put test my site for SK Then show the graph of comparison to RO And then show test my site for RO
  29. 29. Proprietary + Confidential
  30. 30. Mobile is NOW bigger than desktop
  31. 31. ui42 startup 20 years ago:)
  32. 32. Ďakujeme a máme pre vás darček pavol.adamcak@ui42.com | samuel.ondrisak@ui42.com marian.zeleniak@ui42.com
  33. 33. List of comparison sites by country Use them to enter the markets Test your conversion rates Get market validation 17 countries +70 comparis https://goo.gl/WAjPLM
  34. 34. Proprietary + Confidential
  35. 35. How we changed priorities? Nordics were expansive, even though it was growing fast Cost of revenue in CEE was better - we implemented Magic Script and focused on revenue growth with maximizing efficiency We were burning our runaway - we were in second round of fundraising - we needed to really make money
  36. 36. How we started First beaking point Expansion - > we have had impression that we need local agencies Local agency is not the key - people technical knowledge How we changed structure after taking over SK - CZ
  37. 37. Google shopping We always start with shopping Where is shopping? (graphics) Bloomarty structure video link (use goo.gl) Samo’s Scripts with the link PNO shopping comparisons? vs. AdWords classics
  38. 38. SEO keyword mapping Gives us info about popular brands Validates our website’s structure and content https://docs.google.com/spreadsheets/d/1iMvT4o9pDy_wwG13Y3dnx8ycXb_k OrQbQcOOvJPttoQ/edit#gid=361260709

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