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DavaIndia’s Social Media Campaign- March 2016

DavaIndia is an online portal that helps people access generic alternatives to the costlier branded medicines available in the market. Generic medicines contain the same ingredient as used in the branded medicines, with comparable strength and similar effectiveness to treat the concern.

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DavaIndia’s Social Media Campaign- March 2016

  1. 1. DavaIndia’s Social Media Campaign- March 2016 #knowyourmeds
  2. 2. Theme and Motive of the Campaign. • The Theme and Motive of the campaign is to inform the audience about certain generic drugs and the health issues that they cure. These generic drugs are cheaper to their branded alternatives. But they are to be consumed only after consulting your physician. Not all good do good to you, it depends on the medicine routine too that you were on till date. The hashtag #knowyourmeds informs you few important details of the medicines and it is equally important for you to know them.

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