3. Our
discussion
today
Social media & political communication
Social media for political communication
● Intra-party communication
● Communication with public
Weaknesses of social media for political
communication
Best practices
Questions and answers
7. Why political
communication?
Public opinion is a
constructed,
manufactured thing,
which could be shaped
and manipulated by
those with an interest
in doing so.
- Walter Lippmann 1922
10. So what exactly
is social media?
All internet tools/platforms:
1. Allows immediate publishing
2. Allows networking
3. Allows engagement
4. Gives control of contents to
the content creators
5. No moderation
11. Why social
media?
1. It’s free.
2. It’s easy.
3. It’s global.
4. It’s where your audience are.
5. It’s where people are shaping
their opinions.
6. Because it can create
meaningful impact through
you communication.
16. Communication
with public
Introduce: faces and principles
Inform: policies, stances and
decisions
Defend: Policies, stances,
decisions, leaders and party
Campaign: Donation,
membership and election
Encourage: Voting