SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
The reinvention of marketing 
24th September 2014 
Jamie Brighton | Marketing Cloud Strategy, Adobe | @jamiebrighton 
© 22001144 AAddoobbee SSyysstteemmss I nInccoorprpoorartaetde.d .A All lRl iRghigths tRse Rseersveervde. dA. d Aodbeo bCeo Cnfiodnefindteianl.t ial.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
The world is changing 
Move to 
Mobile & Tablets 
The Internet 
of Things 
Making 
Everything Digital
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
NEW 
MARKETER 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“The blindingly obvious is something 
only visible to customers.” 
Mark Mullen, CEO First Direct 
@ CEX in FSI Event 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For customers, there is only your brand 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
BRAND 
“X”
But marketers see four screens: TV, computer, tablet, mobile 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
They see 6 channels: web, social, email, search, display and apps 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
They see three sources of trust: paid, earned, owned 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
And no two customer journeys are the same 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For customers, there is only your brand 
BRAND 
“Inconsistent Experience Undermines Brand Trust” 
Create a Connected “Communication X” Plan for the Post-Digital Era – 5 February 2014 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
76% Say marketing has changed more 
in the last 2 years than the past 
50 
66% Marketers who think companies won’t 
succeed unless they have a digital 
approach 
48% 
of Digital Marketers who feel ‘highly 
proficient’ in digital marketing 
DIGITAL DISTRESS
How can we ease this digital distress? 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night? 
14 
Be a data guru 
Always be testing 
Go digital. Everywhere
Be a data guru 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15 
art+architecture 
$12k-$25k 
central 
urban 
financial services 
banking 
education 
#239857 
#00e0c9 
F = k ( q1 q2 / r2 ) 
( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 
09 
Fb = Vρg = mg 
001 002 003 
004 005 006 
007 008 009
Big Data 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Most Confusing Buzzword of the Decade 
–Global Language Monitor
Metrics matter. 
Know how to instrument the data for business impact. 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Each travel segment (Airline, Online Travel Agency, Car Rental and 
Hotel) is up year-over-year in bookings 
Spending online on 
travel this Summer will 
be up 15% from last 
year
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 
Always Be Testing
Always Be Testing 
Test Results Immobilise HiPPOs 
(Highest Paid Person’s Opinion) 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
Adobe Digital Index: Conversion Rate 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
21
Your opinion, 
while interesting, 
is irrelevant. 
“ 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22 
” 
PRAGMATIC MARKETING | TUNED IN
Go digital. Everywhere. (Your customers already have) 
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
Adobe Digital Index: Apps drive majority of usage on mobile devices 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Source: Adobe Digital Index 2013 
Tablets: Time spent per app session is 
4X longer than web 
Smartphones: Time spent per app session is 
2.5X longer than web
Adobe Digital Index: UK leads the way in mobile visits 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
25
Audi 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Ancestry.com 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 202194 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
MONETIZE 
MEASURE 
MAKE 
MANAGE
Marketing needs reinvention to meet the demands of 
the new consumer 1 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 
Understanding digital trends means you can 
stay ahead of your customers 2 
Using digital marketing technology can provide 
competitive differentiation and help you become 
the best of the best 3
Jamie Brighton 
Strategic Marketing EMEA 
@jamiebrighton 
Adobe Digital Index: http://eu.cmo.com/adobe-digital-index.html/ 
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Contenu connexe

Tendances

Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
 
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)SlashData
 
Présentation de Mobilu au 20e #mforum (07/12/2016)
Présentation de Mobilu au 20e #mforum (07/12/2016)Présentation de Mobilu au 20e #mforum (07/12/2016)
Présentation de Mobilu au 20e #mforum (07/12/2016)Agence du Numérique (AdN)
 
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorIAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
 
Presentation at LTE Americas Conference on What Potential User Experiences wi...
Presentation at LTE Americas Conference on What Potential User Experiences wi...Presentation at LTE Americas Conference on What Potential User Experiences wi...
Presentation at LTE Americas Conference on What Potential User Experiences wi...John Feland
 
Miner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eMiner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eJames Miner
 
Mobile apps are the new systems of engagement
Mobile apps are the new systems of engagementMobile apps are the new systems of engagement
Mobile apps are the new systems of engagementAbhishek Verma
 
VisionMobile presentation @ Campus Party 2013, London
VisionMobile presentation @ Campus Party 2013, LondonVisionMobile presentation @ Campus Party 2013, London
VisionMobile presentation @ Campus Party 2013, LondonSlashData
 
Mobile & marketing
Mobile & marketingMobile & marketing
Mobile & marketingExicon
 
Developer Economics Q3 2013 - Key Insights
Developer Economics Q3 2013 - Key InsightsDeveloper Economics Q3 2013 - Key Insights
Developer Economics Q3 2013 - Key InsightsSlashData
 
What's new in AEM 6.0
What's new in AEM 6.0What's new in AEM 6.0
What's new in AEM 6.0rtpaem
 
iPad for Enterprise
iPad for EnterpriseiPad for Enterprise
iPad for EnterpriseScott Chapin
 
Reimagining Business Operations
Reimagining Business OperationsReimagining Business Operations
Reimagining Business OperationsMicrosoft
 
20130916 mobtzu ddma mobilewave v1.1
20130916 mobtzu ddma mobilewave v1.1 20130916 mobtzu ddma mobilewave v1.1
20130916 mobtzu ddma mobilewave v1.1 The Valley
 
Mobile and creativity in the public sector
Mobile and creativity in the public sectorMobile and creativity in the public sector
Mobile and creativity in the public sectorAdobe
 
How Can HTML Compete with Native?
How Can HTML Compete with Native?How Can HTML Compete with Native?
How Can HTML Compete with Native?SlashData
 
Reinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersReinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersRay Pun
 
Corporate Communication in a Multi-Device World
Corporate Communication in a Multi-Device WorldCorporate Communication in a Multi-Device World
Corporate Communication in a Multi-Device WorldAdriano Bezerra-Delaunay
 
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...Thoughtworks
 

Tendances (20)

Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015
 
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)
 
Présentation de Mobilu au 20e #mforum (07/12/2016)
Présentation de Mobilu au 20e #mforum (07/12/2016)Présentation de Mobilu au 20e #mforum (07/12/2016)
Présentation de Mobilu au 20e #mforum (07/12/2016)
 
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorIAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator
 
Presentation at LTE Americas Conference on What Potential User Experiences wi...
Presentation at LTE Americas Conference on What Potential User Experiences wi...Presentation at LTE Americas Conference on What Potential User Experiences wi...
Presentation at LTE Americas Conference on What Potential User Experiences wi...
 
Miner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eMiner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_e
 
Mobile cloud
Mobile cloudMobile cloud
Mobile cloud
 
Mobile apps are the new systems of engagement
Mobile apps are the new systems of engagementMobile apps are the new systems of engagement
Mobile apps are the new systems of engagement
 
VisionMobile presentation @ Campus Party 2013, London
VisionMobile presentation @ Campus Party 2013, LondonVisionMobile presentation @ Campus Party 2013, London
VisionMobile presentation @ Campus Party 2013, London
 
Mobile & marketing
Mobile & marketingMobile & marketing
Mobile & marketing
 
Developer Economics Q3 2013 - Key Insights
Developer Economics Q3 2013 - Key InsightsDeveloper Economics Q3 2013 - Key Insights
Developer Economics Q3 2013 - Key Insights
 
What's new in AEM 6.0
What's new in AEM 6.0What's new in AEM 6.0
What's new in AEM 6.0
 
iPad for Enterprise
iPad for EnterpriseiPad for Enterprise
iPad for Enterprise
 
Reimagining Business Operations
Reimagining Business OperationsReimagining Business Operations
Reimagining Business Operations
 
20130916 mobtzu ddma mobilewave v1.1
20130916 mobtzu ddma mobilewave v1.1 20130916 mobtzu ddma mobilewave v1.1
20130916 mobtzu ddma mobilewave v1.1
 
Mobile and creativity in the public sector
Mobile and creativity in the public sectorMobile and creativity in the public sector
Mobile and creativity in the public sector
 
How Can HTML Compete with Native?
How Can HTML Compete with Native?How Can HTML Compete with Native?
How Can HTML Compete with Native?
 
Reinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First ConsumersReinventing Your Organization Around Mobile First Consumers
Reinventing Your Organization Around Mobile First Consumers
 
Corporate Communication in a Multi-Device World
Corporate Communication in a Multi-Device WorldCorporate Communication in a Multi-Device World
Corporate Communication in a Multi-Device World
 
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...
Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...
 

En vedette

On The Edge Reading - Microsoft - James Murray
On The Edge Reading - Microsoft - James MurrayOn The Edge Reading - Microsoft - James Murray
On The Edge Reading - Microsoft - James MurrayEdge Global Media Group
 
8 ways to improve your charity's email marketing
8 ways to improve your charity's email marketing8 ways to improve your charity's email marketing
8 ways to improve your charity's email marketingAdrian O'Flynn
 
On The Edge Reading - Intel Corporation - Pippa Chick
On The Edge Reading - Intel Corporation - Pippa ChickOn The Edge Reading - Intel Corporation - Pippa Chick
On The Edge Reading - Intel Corporation - Pippa ChickEdge Global Media Group
 
Natalie Waterworth: “Millennial Marketing”
Natalie Waterworth: “Millennial Marketing”Natalie Waterworth: “Millennial Marketing”
Natalie Waterworth: “Millennial Marketing”Edge Global Media Group
 
On The Edge Reading - innocent drinks - Joe McEwan
On The Edge Reading - innocent drinks - Joe McEwanOn The Edge Reading - innocent drinks - Joe McEwan
On The Edge Reading - innocent drinks - Joe McEwanEdge Global Media Group
 
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”Alistair Dent: “Advanced Targeting: From Keywords to Audiences”
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”Edge Global Media Group
 
Hannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallHannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallEdge Global Media Group
 
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghOn The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghEdge Global Media Group
 
Chris Gobby: Getting the most out of Data
Chris Gobby: Getting the most out of DataChris Gobby: Getting the most out of Data
Chris Gobby: Getting the most out of DataEdge Global Media Group
 
Jonathan Henley: Shape-shift your Content
Jonathan Henley: Shape-shift your Content Jonathan Henley: Shape-shift your Content
Jonathan Henley: Shape-shift your Content Edge Global Media Group
 
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
 
Komunismoa
KomunismoaKomunismoa
Komunismoaedu9
 
Rosie Akenhead: "Online Reviews - a Yelp Case Study"
Rosie Akenhead: "Online Reviews - a Yelp Case Study"Rosie Akenhead: "Online Reviews - a Yelp Case Study"
Rosie Akenhead: "Online Reviews - a Yelp Case Study"Edge Global Media Group
 
Non Profit Segmentation
Non Profit SegmentationNon Profit Segmentation
Non Profit Segmentationpkainth
 

En vedette (20)

On The Edge Reading - Microsoft - James Murray
On The Edge Reading - Microsoft - James MurrayOn The Edge Reading - Microsoft - James Murray
On The Edge Reading - Microsoft - James Murray
 
8 ways to improve your charity's email marketing
8 ways to improve your charity's email marketing8 ways to improve your charity's email marketing
8 ways to improve your charity's email marketing
 
On The Edge Reading - Intel Corporation - Pippa Chick
On The Edge Reading - Intel Corporation - Pippa ChickOn The Edge Reading - Intel Corporation - Pippa Chick
On The Edge Reading - Intel Corporation - Pippa Chick
 
Mobile Now & in the Future: Mark Brill
Mobile Now & in the Future: Mark BrillMobile Now & in the Future: Mark Brill
Mobile Now & in the Future: Mark Brill
 
FinalProject_BUSTOS
FinalProject_BUSTOSFinalProject_BUSTOS
FinalProject_BUSTOS
 
Are We Out of Touch? James Perrin
Are We Out of Touch? James PerrinAre We Out of Touch? James Perrin
Are We Out of Touch? James Perrin
 
Natalie Waterworth: “Millennial Marketing”
Natalie Waterworth: “Millennial Marketing”Natalie Waterworth: “Millennial Marketing”
Natalie Waterworth: “Millennial Marketing”
 
Kate Brennan - Content Marketing
Kate Brennan - Content MarketingKate Brennan - Content Marketing
Kate Brennan - Content Marketing
 
On The Edge Reading - innocent drinks - Joe McEwan
On The Edge Reading - innocent drinks - Joe McEwanOn The Edge Reading - innocent drinks - Joe McEwan
On The Edge Reading - innocent drinks - Joe McEwan
 
Basile Fattal: Multivariate Testing
Basile Fattal: Multivariate TestingBasile Fattal: Multivariate Testing
Basile Fattal: Multivariate Testing
 
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”Alistair Dent: “Advanced Targeting: From Keywords to Audiences”
Alistair Dent: “Advanced Targeting: From Keywords to Audiences”
 
Hannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wallHannah Smith: Throwing sh*t against the wall
Hannah Smith: Throwing sh*t against the wall
 
Implementing SEO: Harpinder Sohal
Implementing SEO: Harpinder SohalImplementing SEO: Harpinder Sohal
Implementing SEO: Harpinder Sohal
 
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghOn The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh
 
Chris Gobby: Getting the most out of Data
Chris Gobby: Getting the most out of DataChris Gobby: Getting the most out of Data
Chris Gobby: Getting the most out of Data
 
Jonathan Henley: Shape-shift your Content
Jonathan Henley: Shape-shift your Content Jonathan Henley: Shape-shift your Content
Jonathan Henley: Shape-shift your Content
 
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...
 
Komunismoa
KomunismoaKomunismoa
Komunismoa
 
Rosie Akenhead: "Online Reviews - a Yelp Case Study"
Rosie Akenhead: "Online Reviews - a Yelp Case Study"Rosie Akenhead: "Online Reviews - a Yelp Case Study"
Rosie Akenhead: "Online Reviews - a Yelp Case Study"
 
Non Profit Segmentation
Non Profit SegmentationNon Profit Segmentation
Non Profit Segmentation
 

Similaire à On The Edge Reading - Adobe - Jamie Brighton

Big data & marketing analytics - Vijayanta Gupta - Adobe Systems
Big data & marketing analytics - Vijayanta Gupta - Adobe SystemsBig data & marketing analytics - Vijayanta Gupta - Adobe Systems
Big data & marketing analytics - Vijayanta Gupta - Adobe SystemsJigserv Digital
 
Riding the Digital Engagement Wave
Riding the Digital Engagement WaveRiding the Digital Engagement Wave
Riding the Digital Engagement WaveVijayanta Gupta
 
20130712 Opening Keynote Adobe Andreas Helios
20130712 Opening Keynote Adobe Andreas Helios20130712 Opening Keynote Adobe Andreas Helios
20130712 Opening Keynote Adobe Andreas HeliosWerbeplanung.at Summit
 
20140327-S602-Mobile
20140327-S602-Mobile20140327-S602-Mobile
20140327-S602-MobileRussell Lewis
 
Adobe presentation sydney
Adobe presentation sydneyAdobe presentation sydney
Adobe presentation sydneyMichael Buckley
 
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013HUB INSTITUTE
 
Social Media Day BE 2015 - What's next for 2015?
Social Media Day BE 2015 - What's next for 2015?Social Media Day BE 2015 - What's next for 2015?
Social Media Day BE 2015 - What's next for 2015?Jamie Brighton
 
Adobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapAdobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapLoni Stark
 
Presentatie Adobe Pieter van Helvoirt
Presentatie Adobe Pieter van HelvoirtPresentatie Adobe Pieter van Helvoirt
Presentatie Adobe Pieter van HelvoirtAppGarage
 
Managing Customer Experience in Multichannel Environments
Managing Customer Experience in Multichannel EnvironmentsManaging Customer Experience in Multichannel Environments
Managing Customer Experience in Multichannel Environmentscreuna_fi
 
Lavacon 2014 - The state of mobile publishing
Lavacon 2014 -  The state of mobile publishingLavacon 2014 -  The state of mobile publishing
Lavacon 2014 - The state of mobile publishingVikram Verma
 
Getting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingGetting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingRay Pun
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeChris Evans
 
Digital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaDigital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaOpenKnowledge srl
 
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...TFM&A
 
Mobilizing Your Marketing Messages for Email
Mobilizing Your Marketing Messages for EmailMobilizing Your Marketing Messages for Email
Mobilizing Your Marketing Messages for EmailAdobe Experience Cloud
 

Similaire à On The Edge Reading - Adobe - Jamie Brighton (20)

Big data & marketing analytics - Vijayanta Gupta - Adobe Systems
Big data & marketing analytics - Vijayanta Gupta - Adobe SystemsBig data & marketing analytics - Vijayanta Gupta - Adobe Systems
Big data & marketing analytics - Vijayanta Gupta - Adobe Systems
 
The Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B CompaniesThe Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B Companies
 
Riding the Digital Engagement Wave
Riding the Digital Engagement WaveRiding the Digital Engagement Wave
Riding the Digital Engagement Wave
 
20130712 Opening Keynote Adobe Andreas Helios
20130712 Opening Keynote Adobe Andreas Helios20130712 Opening Keynote Adobe Andreas Helios
20130712 Opening Keynote Adobe Andreas Helios
 
20140327-S602-Mobile
20140327-S602-Mobile20140327-S602-Mobile
20140327-S602-Mobile
 
Adobe presentation sydney
Adobe presentation sydneyAdobe presentation sydney
Adobe presentation sydney
 
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013
Jean-Louis Serradilla - Adobe-Neolane - HUBFORUM Paris 2013
 
Marketing in the Age of Mobile
Marketing in the Age of MobileMarketing in the Age of Mobile
Marketing in the Age of Mobile
 
Social Media Day BE 2015 - What's next for 2015?
Social Media Day BE 2015 - What's next for 2015?Social Media Day BE 2015 - What's next for 2015?
Social Media Day BE 2015 - What's next for 2015?
 
EVOLVE'13 | Keynote | Patrick Tripp
EVOLVE'13 | Keynote | Patrick TrippEVOLVE'13 | Keynote | Patrick Tripp
EVOLVE'13 | Keynote | Patrick Tripp
 
Adobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapAdobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and Roadmap
 
Presentatie Adobe Pieter van Helvoirt
Presentatie Adobe Pieter van HelvoirtPresentatie Adobe Pieter van Helvoirt
Presentatie Adobe Pieter van Helvoirt
 
Not Your Father's SEM
Not Your Father's SEMNot Your Father's SEM
Not Your Father's SEM
 
Managing Customer Experience in Multichannel Environments
Managing Customer Experience in Multichannel EnvironmentsManaging Customer Experience in Multichannel Environments
Managing Customer Experience in Multichannel Environments
 
Lavacon 2014 - The state of mobile publishing
Lavacon 2014 -  The state of mobile publishingLavacon 2014 -  The state of mobile publishing
Lavacon 2014 - The state of mobile publishing
 
Getting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingGetting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile Marketing
 
LVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - AdobeLVIMA DPD 2015 - Adobe
LVIMA DPD 2015 - Adobe
 
Digital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta GuptaDigital Disruption: is Just the Beginning - Vijayanta Gupta
Digital Disruption: is Just the Beginning - Vijayanta Gupta
 
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...
 
Mobilizing Your Marketing Messages for Email
Mobilizing Your Marketing Messages for EmailMobilizing Your Marketing Messages for Email
Mobilizing Your Marketing Messages for Email
 

Plus de Edge Global Media Group

On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...Edge Global Media Group
 
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...Edge Global Media Group
 
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Edge Global Media Group
 
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Edge Global Media Group
 
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Edge Global Media Group
 
Charity Marketing Conference - Emily Munford - Digital Reputation Management
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementCharity Marketing Conference - Emily Munford - Digital Reputation Management
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
 
On The Edge Reading - Ilumity Coaching - Joseph Liu
On The Edge Reading - Ilumity Coaching - Joseph LiuOn The Edge Reading - Ilumity Coaching - Joseph Liu
On The Edge Reading - Ilumity Coaching - Joseph LiuEdge Global Media Group
 
5. birmingham 2014 buzz discussion slider
5. birmingham 2014 buzz discussion slider5. birmingham 2014 buzz discussion slider
5. birmingham 2014 buzz discussion sliderEdge Global Media Group
 
David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”Edge Global Media Group
 
Dan Hare: “Email marketing best practice”
Dan Hare: “Email marketing best practice”Dan Hare: “Email marketing best practice”
Dan Hare: “Email marketing best practice”Edge Global Media Group
 
Andy Williams: “Putting Yourself In Front Of The Right Audience”
Andy Williams: “Putting Yourself In Front Of The Right Audience”Andy Williams: “Putting Yourself In Front Of The Right Audience”
Andy Williams: “Putting Yourself In Front Of The Right Audience”Edge Global Media Group
 

Plus de Edge Global Media Group (15)

On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...
 
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...
 
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...
 
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...
 
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...
 
Charity Marketing Conference - Emily Munford - Digital Reputation Management
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementCharity Marketing Conference - Emily Munford - Digital Reputation Management
Charity Marketing Conference - Emily Munford - Digital Reputation Management
 
On The Edge Reading - Ilumity Coaching - Joseph Liu
On The Edge Reading - Ilumity Coaching - Joseph LiuOn The Edge Reading - Ilumity Coaching - Joseph Liu
On The Edge Reading - Ilumity Coaching - Joseph Liu
 
Email Marketing: Lee Chadwick
Email Marketing: Lee Chadwick Email Marketing: Lee Chadwick
Email Marketing: Lee Chadwick
 
5. birmingham 2014 buzz discussion slider
5. birmingham 2014 buzz discussion slider5. birmingham 2014 buzz discussion slider
5. birmingham 2014 buzz discussion slider
 
Digital Content: Kirk Hullis
Digital Content: Kirk HullisDigital Content: Kirk Hullis
Digital Content: Kirk Hullis
 
René Power: “Influencer Marketing”
René Power: “Influencer Marketing”René Power: “Influencer Marketing”
René Power: “Influencer Marketing”
 
David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”
 
Dan Hare: “Email marketing best practice”
Dan Hare: “Email marketing best practice”Dan Hare: “Email marketing best practice”
Dan Hare: “Email marketing best practice”
 
Andy Williams: “Putting Yourself In Front Of The Right Audience”
Andy Williams: “Putting Yourself In Front Of The Right Audience”Andy Williams: “Putting Yourself In Front Of The Right Audience”
Andy Williams: “Putting Yourself In Front Of The Right Audience”
 
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One DominationOliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
 

Dernier

SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Dernier (20)

SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 

On The Edge Reading - Adobe - Jamie Brighton

  • 1. The reinvention of marketing 24th September 2014 Jamie Brighton | Marketing Cloud Strategy, Adobe | @jamiebrighton © 22001144 AAddoobbee SSyysstteemmss I nInccoorprpoorartaetde.d .A All lRl iRghigths tRse Rseersveervde. dA. d Aodbeo bCeo Cnfiodnefindteianl.t ial.
  • 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The world is changing Move to Mobile & Tablets The Internet of Things Making Everything Digital
  • 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 4. NEW MARKETER © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 5. “The blindingly obvious is something only visible to customers.” Mark Mullen, CEO First Direct @ CEX in FSI Event © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 6. For customers, there is only your brand © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. BRAND “X”
  • 7. But marketers see four screens: TV, computer, tablet, mobile © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 8. They see 6 channels: web, social, email, search, display and apps © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 9. They see three sources of trust: paid, earned, owned © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 10. And no two customer journeys are the same © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 11. For customers, there is only your brand BRAND “Inconsistent Experience Undermines Brand Trust” Create a Connected “Communication X” Plan for the Post-Digital Era – 5 February 2014 © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 12. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 76% Say marketing has changed more in the last 2 years than the past 50 66% Marketers who think companies won’t succeed unless they have a digital approach 48% of Digital Marketers who feel ‘highly proficient’ in digital marketing DIGITAL DISTRESS
  • 13. How can we ease this digital distress? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 14. ADOBE | DIGITAL DISTRESS: What Keeps Marketers Up at Night? 14 Be a data guru Always be testing Go digital. Everywhere
  • 15. Be a data guru © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15 art+architecture $12k-$25k central urban financial services banking education #239857 #00e0c9 F = k ( q1 q2 / r2 ) ( sin θ1 )/(sin θ2 ) = v1 /v2 = n2 /n1 = λ1 /λ2 09 Fb = Vρg = mg 001 002 003 004 005 006 007 008 009
  • 16. Big Data © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Most Confusing Buzzword of the Decade –Global Language Monitor
  • 17. Metrics matter. Know how to instrument the data for business impact. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  • 18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Each travel segment (Airline, Online Travel Agency, Car Rental and Hotel) is up year-over-year in bookings Spending online on travel this Summer will be up 15% from last year
  • 19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 Always Be Testing
  • 20. Always Be Testing Test Results Immobilise HiPPOs (Highest Paid Person’s Opinion) © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 21. Adobe Digital Index: Conversion Rate © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • 22. Your opinion, while interesting, is irrelevant. “ © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22 ” PRAGMATIC MARKETING | TUNED IN
  • 23. Go digital. Everywhere. (Your customers already have) © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • 24. Adobe Digital Index: Apps drive majority of usage on mobile devices © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Source: Adobe Digital Index 2013 Tablets: Time spent per app session is 4X longer than web Smartphones: Time spent per app session is 2.5X longer than web
  • 25. Adobe Digital Index: UK leads the way in mobile visits © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 26. Audi © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 27. Ancestry.com © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 28. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 29. © 202194 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. MONETIZE MEASURE MAKE MANAGE
  • 30. Marketing needs reinvention to meet the demands of the new consumer 1 © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Understanding digital trends means you can stay ahead of your customers 2 Using digital marketing technology can provide competitive differentiation and help you become the best of the best 3
  • 31. Jamie Brighton Strategic Marketing EMEA @jamiebrighton Adobe Digital Index: http://eu.cmo.com/adobe-digital-index.html/ © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.