Presented by Mike Taylor and Daniel Richard at the UK Recruiter Recruitment Industry Conference in November 2012

1. Video In Recruitment
Recruitment Conference
7th November 2012
Mike Taylor, Managing Director, Web Based Recruitment
Daniel Richard, UK Managing Director, Sonru

2. Video In Recruitment
About Mike Taylor
 Background in HR and Recruitment
 Worked for IBM, Motorola and Nokia
 Responsible for Nokia’s UK Online Recruitment
Strategy and a member of Nokia's
Global E-Recruitment Advisory Board

3. Video In Recruitment
About Web Based Recruitment
 Help companies attract targeted job seekers
and promote their organisation and vacancies
through:
 Video Marketing
 Mobile Marketing

4. Video In Recruitment
 Ran Europe’s First Social Media In
Recruitment Conference – July 2009
Followed by April 2010, April 2011, April 2012
 Ran the world’s first Mobile & Video in
Recruitment Conference – September 2010
Followed by November 2011, October 2012

5. Video In Recruitment
What we will be covering today:
 Video CV / Resume
 Video Marketing
 Video Interviews

6. VIDEO CV / RESUME

7. Video CV
First mentioned in 1981 … over 30 years ago!

8. Create Your Own Video CV

10. Video CV – Your Feedback
 Watched any Video CVs?
 If yes, what were your impressions?
 Hired anyone from initially watching a Video CV?
 Can a Video CV make a difference for job seekers?

11. Video Marketing

12. Video Marketing
 Video appeals to most people as they are used to
watching TV (online video fits with that habit)
 Fastest growing form of online advertising
 Can add personality to your company and brand

13. Video Marketing
 Videos can rank highly in the search engines
(especially Google who own YouTube!)
 Can give you a competitive advantage
 Videos can be shared

14. Video Marketing
Don’t worry…
 It isn’t too late to get started
 You can still gain a competitive advantage
 Start now before video in recruitment becomes
mainstream

15. 5 Steps To Video Production

16. 5 Steps To Video Creation
Purpose Plan Film [Edit] Publish

17. 5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish

18. Why Are You Making A Video?
 Raise Awareness?
 Build Relationships?
 Generate Job Applications?
 Raise Your Company Profile?

19. Message & Audience
 Who is your video aimed at?
 What do you have to show or tell people?
 What action do you want them to take e.g.
register online / call you?

20. 5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish

21. Possible Subjects For Your Videos
 Specific job vacancies
 Your recruiting process
 A "day in the life of” profile video
 A “meet the team” video

22. Video Equipment –
Pocket HD Camcorders & Smartphones

23. Video Equipment

24. Good Quality Microphone

25. Audio
“One thing I have learnt is that 70% of the
movie is sound”
Danny Boyle – Film Director

26. 5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish

27. Top Tips When Shooting
 Plan in advance
 Location, number of people, equipment
needed, interview questions to be asked etc.
 Make sure the area has good lighting and it is
not too dark

28. Top Tips When Shooting
 Check background noise levels e.g. traffic or
air conditioning
 Check background layout before shooting

29. Top Tips When Shooting
 If you are going to be uploading the video
straight to YouTube you will need to shoot
the video in one take
 Shoot the video again if you make a mistake

31. 5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish

32. Edit Or Upload Direct?
 Upload your video straight into your
YouTube account with no editing OR
 Edit your video with titles, branding,
transitions, web site URL etc

33. Why YouTube?
 800 million unique users with 4 Billion views a
month!
 72 hours of video are uploaded every minute
 70% of YouTube traffic is from outside the US
 Traffic from Mobile Devices tripled in 2011 (now 20%
of YouTube’s global views)

34. Publishing Your Video On YouTube
 Create a YouTube channel
 Upload video
 Basic Editing/Annotations

36. Embedding YouTube Videos

38. 5 Steps To Video Creation
Purpose Plan Shoot [Edit] Publish

41. Video Marketing Summary
 Video is gaining in popularity all the time
 Low cost way of promoting your company and
vacancies
 It’s so much easier today to create and publish
your own videos

42. Video Interviews

43. Video Interviews
 What are they?
 How do they work?
 Will they work for my organisation?

44. Video In Recruitment
About Daniel Richard
 Background in Recruitment and Technology
 Worked for Bombardier, Taleo and Sonru

45. Video Interviews
 Takes online screening to the next stage using
video
 Helps you make better decisions with more
information
 Multiple viewers of Interviews
 Hear and see the person on video

46. Video Interview Process
 The interviewer enters the questions, sets a
closing date and invites candidates by email
to complete the video interview
 The candidates log in, read the questions and
record their answers

47. Video Interview Process
 Not a live interview so the candidates don’t
have to be online at the same time as the
interviewer
 Candidates complete the video interview
(using a webcam and computer) at a
time/place to suit them

48. Video Interview Process
 Candidates have the opportunity to practice
first
 Candidates don’t see questions in advance

49. Video Interviews

51. Video Interview Feedback

52. Video Interview Benefits –
Perceived v Actual
Although ‘Seeing Candidates’ emerged as one of the most
common first impressions, usefulness in International
Recruitment along with Time and Cost savings emerged as the
most popular reasons

53. Video Interview Benefits –
Perceived v Actual
However, when asked of the primary benefit to them individually,
a myriad of responses along the theme of ‘Efficient and Effective
Screening’ i.e. ‘Seeing Candidates’ was selected by almost half of
the respondents.

54. Contact Details
Mike Taylor – 01962 883754
mike@web-based-recruitment.com
http://www.web-based-recruitment.com
@mikeetaylor
Daniel Richard - 07415486052
daniel@sonru.com
http://www.sonru.com