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State of Social Gaming
                         Industry Overview Keynote at GDC 2010




Tuesday, March 9, 2010
The Big 3


               • Zynga - Over 700 employees
               • Playfish - Over 250 employees
               • Playdom - Over 300 employees


Tuesday, March 9, 2010
Up & Comers


               • Crowdstar
               • RockYou
               • Slide


Tuesday, March 9, 2010
Facebook’s Role
               • Facebook now has over 400 million users
               • Over 70% of these users are outside the
                     U.S. (140M), with Europe having the second
                     largest segment (130M).
               • Thanks to Facebook Connect, the social
                     graph is available outside of facebook.com.
                     As a result, some other social networks will
                     adopt the Facebook platform.


Tuesday, March 9, 2010
Twitter


               • Twitter, of course, is not a social game
                     platform. [See article notes]




Tuesday, March 9, 2010
Virtual Goods


               • Virtual goods have taken a larger role in N.
                     American-developed social games.




Tuesday, March 9, 2010
Competition


               • There are numerous new social gaming
                     competitors from various areas: social
                     widget devs, startups, traditional publishers,
                     casual game devs, etc.




Tuesday, March 9, 2010
Monetization


               • PayPal is the dominant payment provider.
               • Other payment methods include monile,
                     pre-paid cards (e.g., Zynga, Playfish, Playdom).




Tuesday, March 9, 2010

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GDC 2010 Social Gaming Industry Overview

  • 1. State of Social Gaming Industry Overview Keynote at GDC 2010 Tuesday, March 9, 2010
  • 2. The Big 3 • Zynga - Over 700 employees • Playfish - Over 250 employees • Playdom - Over 300 employees Tuesday, March 9, 2010
  • 3. Up & Comers • Crowdstar • RockYou • Slide Tuesday, March 9, 2010
  • 4. Facebook’s Role • Facebook now has over 400 million users • Over 70% of these users are outside the U.S. (140M), with Europe having the second largest segment (130M). • Thanks to Facebook Connect, the social graph is available outside of facebook.com. As a result, some other social networks will adopt the Facebook platform. Tuesday, March 9, 2010
  • 5. Twitter • Twitter, of course, is not a social game platform. [See article notes] Tuesday, March 9, 2010
  • 6. Virtual Goods • Virtual goods have taken a larger role in N. American-developed social games. Tuesday, March 9, 2010
  • 7. Competition • There are numerous new social gaming competitors from various areas: social widget devs, startups, traditional publishers, casual game devs, etc. Tuesday, March 9, 2010
  • 8. Monetization • PayPal is the dominant payment provider. • Other payment methods include monile, pre-paid cards (e.g., Zynga, Playfish, Playdom). Tuesday, March 9, 2010