Portfolio of Ultravirgo Creative projects for clients in health-related industries.

1. UltraVirgo Creative
2010 portfolio
industry: HealtH

3. We believe
that health
is the most
valuable thing
you can have.

5. We believe
in the power
of information to
improve health.

7. We believe
that smart design
can improve access to
and comprehension of
vital health information.

8. We believe that smart design
can improve health through:
cl a r i t y edu cat ion
Customers are interested in Customers also need to learn
their options, and they have where the information comes
access to more information from, which information is
than ever before about their trustworthy, and why. Exper-
care. But most of the infor- tise from professionals in the
mation is complex, technical, field and advice from others
seemingly contradictory, who have been in the same
or difficult to understand. situation are crucial to making
smart choices, but serve very
Great design created with different purposes. Likewise,
the customer in mind can employees must be up to date
provide clear, accurate on health information and able
information. It cuts through to communicate it to custom-
the cacophony of voices ers, patients, and families.
and offers accurate,
specific information. The ideal design solution
will teach customers and
For examples of UltraVirgo’s employees what they need
ability to develop clarity, to know. It will differentiate
see our case studies for between different audiences
BlueCross BlueShield and to offer them information that
Regeneron Pharmaceuticals. is not too technical nor too
simplistic for their needs.
For examples of UltraVirgo’s
expertise in educating
customers and employees,
see our case studies for
Virgil Skilled Nursing Center
and BlueCross BlueShield.

9. personal
aut he nti c i ty co n n e ct i o n
Health companies often The medium may not be
have a range of in-house and the message, but applying
outsourced design personnel, techniques that work in one
which can dilute the corporate medium to another medium
brand. Compounding this can cause confusion.
problem, there can be The same message can
differing views of the overall be sent through social media
mission when viewed through or an annual report, but
the lenses of different each requires an entirely
departments or audiences. different approach.
Excellent design expresses Great communication
a brand that is true to the solutions are custom-tailored
company and unique and to meet the needs of each
relevant to the marketplace. customer through a specific
Design standards can help medium. They fit the amount
carry that brand through of time the reader has
everything the company available when using a
produces, from employee specific medium, and the
training materials to amount of information
sales brochures. wanted at a given time.
For examples of UltraVirgo’s For examples of UltraVirgo’s
ability to provide authentic ability to make personal
designs true to a company’s connections to different
brand, see our case studies audiences, see our case
for Pfizer Pharmaceuticals studies for the New Aging
and EmblemHealth. Conference and Venice
Family Clinic.

10. We believe that designs
that are clear, educational,
authentic, and strengthen
personal connections
can improve lives.

11. Examples:
virgil skilled nursing center
Reinventing elder care
b luecross blueshield
Communicating complex information
through simple graphics
emblemhealth
Introducing a brand new
healthcare company
pfizer
Creating authentic identities
for internal divisions
new aging conference
Inspiring a young audience
to reinvision aging
regeneron pharmaceuticals
Measuring progress and
defining opportunities
v enice family clinic
Energizing donors, employees and users

12. virgil skilled nursing center
branding
web site design
print marketing collateral
information design
Reinventing
elder care
In this comprehensive branding program, UltraVirgo
created web and print materials for an innovative
nursing home in Los Angeles. Virgil is working to
create a new model for elder care, from the
structure of the facility to the admissions forms.
All communications materials were reinvented with
the resident in mind. We updated the image of elder
care to show positive images of aging, rich with
activity and focused on healing. We positioned Virgil
around a community lifestyle that focuses on quality
of life, not just attending to disease.
PHoToGRAPHy: SToCk
WRITING: E. RICH
PRINTING: STATIoNERy – BURDGE, SHoRT-RUN BRoCHURES – INFLUENCE GRAPHICS
WEB DEVELoPMENT: ANALoG METHoD

14. We developed a Family Education Brochure, that
provides valuable health information and reference
material about aging, for families with loved ones who
are growing old. Small quantities are printed using
a digital print process, allowing frequent updates of
facility-specific information.

16. UltraVirgo developed a robust web site to show the
active lifestyle of the residents and make facility
and health resource information easily available.
A blog and custom Content Management System
were included to allow management to quickly
update web site content. An employee intranet
provides all employees with quick access to
manuals, forms, and training review materials.
www.VirgilRehab.com

17. The site includes an online pre-application form,
allowing potential residents to easily apply, while
custom-developed software aids the admissions
department by automatically scoring each
applicant for financial and care suitability –
a first in the industry.

18. Approximately 50% of the residents are korean,
so key materials were translated into korean as well,
including the web site, which can be accessed in
korean, Spanish and English.

19. We created a standardized style for all
administrative forms and manuals,
with a focus on usability and clarity.

20. bluecross blueshield
identity design
presentation design
infographic design
Communicating
complex
information
through
simple graphics
UltraVirgo was the Agency of Record for the
Safety and Risk Management division of HCSC –
BlueCross Blue Shield of Illinois, Texas, oklahoma,
and New Mexico. We created identities for internal
initiatives and developed informational graphics that
made complex IT security concepts understandable
and intuitive to internal and external audiences.
PHoToGRAPHy: SToCk
WRITING: RoBERT MAURIELLo
PRESENTATIoN PRoDUCTIoN AND ANIMATIoN: SHADoWWoRkS

22. We distilled complex security
concepts and process into
graphics, diagrams, and icons
to clarify them for internal and
external audiences.

24. EmblemHealth
annual RepoRt Design
Introducing
a brand new
healthcare
company
hiP and ghi, the two largest health insurers in
new york, merged to create a new powerhouse
in healthcare, emblemhealth. this annual report
introduced the new entity, directly expressing and
extending the new brand. it served as a transitional
book and was developed in conjunction with the
annual reports for hiP (which we also designed) and
ghi to provide a complete story to all stakeholders.
PhotograPhy: alan Shoemake, Stock
writing: Seth margoliS
Strategy: DeSantiS BreinDel

27. The spreads in the annual report focused on the
combined strategic power the new company would
have, based on the complementary strengths of
GHI and HIP.

28. The overlapping arcs of the logo
were used as a supergraphic
to symbolize the harmonious
joining of the two companies.

30. Pfizer
iDentity
visual bRanD system
Creating authentic
identities for
internal divisions
For Pfizer, UltraVirgo developed strong visual brands
for two internal divisions, to define their positions and
highlight their strengths. throughout the product devel-
opment cycle, clear positioning for these divisions aids
the flow of information and encourages cooperation
between departments. individual brands were created
for the worldwide regulatory affairs & Quality
assurance (wraQa) and Safety & risk management
(Srm) divisions. this helped explain their positions
to other internal divisions and to external agencies.
PhotograPhy: Stock
writing: Seth margoliS
BranD Strategy: DeSantiS BreinDel

32. The visual style for WRAQA emphasizes their
ability to connect to various entities and
streamline internal processes that ensure the
best possible product gets to market in the
most efficient manner possible.

33. The identity for the SRM division
is based on a Venn diagram
showing cooperation between
various departments that work
together as a whole.

34. New Aging Conference
identity
visual brand system
print collateral
web site design
Inspiring a
young audience
to reinvision aging
new aging is an international conference on aging and
architecture that aims to inspire young leaders and
visionaries to imagine how we can transform and better
accommodate aging. to inspire a younger audience to
rethink its own future now, we focused the marketing
materials around the phrase “how do you want to live
when you are old?” coupled with a photoillustration that
imagines a multitude of answers in varied handwriting.
options ranging from “in a nursing home” to “on the
moon” illuminate the frustration of current options as
well as the hopeful aspect of limitless possibilities.
the conference hopes to take the collective vision
of attendees, speakers, and supporters to develop
a manifesto that reinvigorates innovation in
architecture for aging.
PhotograPhy: stock, UPenn stUdents
Printing: sUPerior resoUrce
web develoPment: analog method

36. the logo draws attention to
new approaches to aging by
positioning the aging process
as “new & improved!”

37. the web site offers maximum information in a lightweight, modular format. inviting read-
ers to fill in the blank “when i am old, i will live in a _______.” and tweet their responses, the
site provokes younger audiences to share their vision of the future. we invited UPenn
architecture students students to submit collages envisioning their own environments
in 50 years, which are used as customizable backgrounds for the site.
www.new-aging.com

38. Regeneron Pharmaceuticals
annual RepoRt Design
Measuring
progress
and defining
opportunities
the pharmaceutical product development cycle
is a long and involved process that takes years.
the challenge of developing an annual report for a
pharmaceutical company is compounded in a year
with no products coming to market. For a successful
report, UltraVirgo explained the progress results the
company had made in clinical trials, and showed the
potential for new opportunities in the year ahead.
writing: Seth margoliS
Strategy: DeSantiS BreinDel

40. Spreads in the annual report
focused on progress throughout
the company, including updates
on clinical trials.

42. Featured updates also include
partnerships and business
milestones, giving a complete
picture of progress made.

44. venice family clinic
annual report design
Energizing
donors,
employees
and volunteers
Venice Family Clinic provides free healthcare
to individuals and families, centered around
thousands of volunteer doctors and administrators.
In this annual report, we showcased both the
amazing impact of this non-profit organization,
and the strategies they use to accomplish it.
Their annual report serves as a promotional piece –
energizing the donors, volunteers and employees
who serve the organization’s critical mission.
PHoToGRAPHy: MARGARET MALLoy
PRINTING: INLAND LITHo
IN PARTNERSHIP WITH: DMD

47. The clinic’s impact is explained at
both local and national levels.

49. Specific strategies are highlighted
in the narrative section, coupled
with quotes from, and case studies
of, specific people providing or
receiving the services.

50. He who has
health has hope.
He who has hope
has everything.
–arabic proverb

52. 131 Varick Street, Suite 911
New York, New York 10013
212-242-6089
creative@ultravirgo.com