2. About BLABLACAR
• Connects drivers with empty seats to passengers looking for a ride so they
can share the costs
Company Overview
• The biggest European car sharing platform, with over two million registered
users across the UK and Europe having fun with a smart, social and
sustainable travel solution.
Description
• Passengers: Search within hundreds of thousands of trips and find a fun,
comfortable ride to destinations at a great price. Examples: London-
Manchester £20, London-Paris £39, Edinburgh-Manchester £25.
Drivers: Post a planned trip, indicating if it’s a one-off thing or a regular
trip, and find passengers to share costs.
3. Company metrics
• 2.4 million members
• 9 countries
• over 400,000 passengers
• over 1m trips available in the future at any given time
• 1.7 million community ratings published
• over 500,000 drivers
• over 10 m seats offered since Jan 2009
• over 1 billion miles shared
• an estimated £100m saved by drivers every year
• an estimated 500,000 tons of CO2 saved
• average car occupancy 2.8 people (vs 1.7 average)
6. Choice
• choose your traveling companions
Professional Moderation
• Moderates all published content
Authenticated users only
Drivers and passengers are ranked by the
fellow travelers
17. Target
• Commuters who prefer car travel
• Commuters looking for cheaper mode of
travel
• Environment friendly people
• Fuel saving drivers/car owners/travellers
• People wanting to meet new people
18. Positioning- “Social media and a
travel site”
• Eco-friendly business
• “For the customer, by the customer”
• Clarity of customer
benefits
• Tech savy---launch of apps
• As a trustworthy community emphasizing on
confidentiality
