#instagram #influencer #digital #innovator #lamborghini #pernodricard #instagramstrategy #marketing #brand #excellence #personalbranding #BrandCreation #analytics #ROI #social #results

1. #ROCKYOURLIFE 1
INNOVATOR & DIGITAL EXECUTIVE

2. #ROCKYOURLIFE
UmbertoCallegari- InstagramIsthefastestGrowingSocialPlatformforStorytellingandcontentcreationToday
500 million
active users each month
Worldwide
9,5 million
active users each month
Italy
* * *
2
20 minutes
spent per day on Instagram by
user
* * *
55 % users
among 18 - 29
* * *
27 % of teens
consider Instagram the most important
social network
* * *
90 million
photos shared per day
* * *

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• An Innovator
• A Digital Executive
• 2006-2013 Digital & Mobile Strategy offering owner at Accenture Interactive
• 2013-Present Group VP Digital and Innovation at Octo Telematics (Global leader in
IoT and Insurance Telematics services).
• Startup Founder (Octo U, FWA winner Jan 2016, +450k downloads, +150k monthly active
users, empowering Platform of Companies like Intact Canada, Renault, and Unipol,
Biggest Mobile community for drivers)
• Active Member or International Association of Innovation Professionals
• Published Author
• Public Speaker
• Style and design Passionate
• Musician
UmbertoCallegari- Biography
UmbertoCallegariis:

4. #ROCKYOURLIFE#ROCKYOURLIFE
UmbertoCallegari- Innovation,Style&Rock’n’Roll
#ROCKYOURLIFE 4
Innovation
Style
Inspiration
Gentleman
Rock N Roll
Excellence
Passion
Success
Freedom
Personality
Excitement
Role Model
Enterpreneurship

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UmbertoCallegari- Highlights
First Ever Lamborghini “Influencer Shooting”
Lamborghini campaigns have always been centred on products, their amazing cars. For the
first time they decided to sponsor and organise an official LifeStyle type of shooting based
on the sharedvalues: the Perfect Brand Persona

6. #ROCKYOURLIFE
+ 137.000
Follower
5.3 %
Engagement Rate On Audience (Avg 3.5% To 4%)
+25%
Conversion rate on Impression
6
UmbertoCallegari- InstagramInsights
28.800
Average Impression Per Post

7. #ROCKYOURLIFE 7
Today Instagram shows only superficial “stories” with no
replicable model

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UmbertoCallegari- ShiftDigitale
Not just look, but Content
STYLE ROCK’N’ROLL INNOVATION

9. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #STYLE category for 7
hours.
#STYLE
211.360.318
POST
9
HOURS
9
Resultwas Directly Linked to
@Chivas Regal

10. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #STYLE category for 12
hours.
#STYLE
210.203.209
12HOURS
10
POST

11. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #Inspiration category for
20 hours.
#INSPIRATION
69.227.736
20HOURS
11
POST

12. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #STYLE category for 12
hours.
Direct Link to Chinas Regal
#STYLE
207.241.183
12HOURS
12
POST

13. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #LIFESTYLE category for 12
hours.
Direct Link to Chinas Regal
#LIFESTYLE
72.529.200
11 HOURS
13
POST

14. #ROCKYOURLIFE
This photowas one of the most popular in
theworld of the #STYLE category for 12
hours.
Direct Link to Chinas Regal and LSTN
#STYLE
205.500.220
9 HOURS
14
POST

15. #ROCKYOURLIFE
#ROCKYOURLIFE
(19.841 post)
#LIFESTYLE
(58.733.556 post)
#GENTLEMANSTYLE
(239.706 post)
#MOTIVATION
(80.911.560 post)
#INNOVATOR
(80.242 post)
#QUOTEOFTHEDAY
(14.172.839 post)
#HARDWORK
(11.669.208 post)
#ENTREPRENEUR
(12.467.967 post)
#OUTFITOFTHEDAY
(11.644.245 post)
#STYLE
(184.229.595 post)
#PASSION
(19.226.802 post)
#SUCCESS
(17.312.533 post)
Every photo reach “most popular” section for hours, between more than:
+500.000.000 posts

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#ROCKYOURLIFE