The objective of this session is to discuss the future of science and medical publishing, both within the context of the University of Michigan Medical School and the broader scope of commercial and not-for-profit publishing organizations. We will explore ways to develop revenue opportunities that are built around the open access mechanisms supported by the various funding bodies. We will discuss some specific examples of how to take advantage of the online environment to maximize the visibility and distribution of content.

1. Trends & Opportunities in Science & Medical Publishing Jasna Markovac University of Michigan Medical School Sept. 23, 2010

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5. Where were we? Journals Primary research Clinical studies Reviews Books Monographs Multi-authored texts References Encyclopedias Manuals

6. Where are we? Books Monographs Multi-authored texts References Encyclopedias Manuals Journals Primary research Clinical studies Reviews Electronic content

7. How much does it cost? Everything on the Internet is not free Real publishing costs Viable business models What to charge for? What is the “unit” of sale? How much to charge? By usage? By download?

8. Publishing models Subscriptions Reader pays Libraries, end users, individual consumers “Open Access” Author pays Upon submission of content Public access upon publication Author choice Author may pay for public access to content on publication Delayed access Content free after period of time post publication

9. What’s Next? Information Communities Monographs Multi-authored texts References Encyclopedias Manuals Primary research Clinical studies Reviews Modular, layered content, cross-linking, linking out to other resources Electronic content delivery

10. How will it look? Developed as an electronic product Modular content creation Detailed reference linking Fully linked & cross-referenced Core content + layered content Supplementary material Gene sequences, clinical case reports, animations Designed for various audiences Students, teachers, researchers, physicians Designed for various markets Libraries, individuals, industry, government Print on demand

11. Are we there yet? Challenges Organization – editorial and production/publication Need to have sustained content generation Cost – setup and maintenance Who pays for all this? Largely unproven business models Should we charge? How much to charge? What about Open Access? What should be free? How will it be supported?

12. Are we there yet? Opportunities “One stop shop” for medical and scientific information Takes advantage of current and developing technology Custom publishing, new products, tools Social networking Branding Community building

13. What’s happening now? Information communities are currently being developed by: Learned societies Commercial publishers Not-for profit organizations University departments Large laboratories But, still at a very early stage

14. How to publish?Where to publish? How to decide?

15. Depends on type of content Primary research material, clinical studies, case reports – JOURNALS Which journal(s)? What’s important to me? Impact factor? Top tier journals, with highest IFs Top notch editors, editorial boards Open access? Open access/open choice journals Need to pay author fees Funding requirements NIH, HHMI, Wellcome, other

16. U-M joins COPE COPE: compact for open-access publishing equity Consortium facilitates dissemination of scholarly works by supplementing publication fees http://www.lib.umich.edu/cope

17. COPE Signatories (to date) Cornell University Dartmouth College Harvard University Massachusetts Institute of Technology University of California at Berkeley University of Ottawa Columbia University Memorial Sloan-Kettering Cancer Center University of Michigan

18. Depends on type of content Review materials, educational materials – BOOKS What type of book? Single author, monograph Chapter(s)/article(s) in reference books Textbook What’s important to me? Visibility Open access? Broad-based, global marketing? Publisher experience Need help with content development, manuscript prep? No help needed – can do it myself – self-publishing? Revenue generation Do I want to make some money from my publication?

19. “Textbooks” How to publish a textbook? Identify your priorities/goals Identify your market Assess your resources Possible publication venues Commercial company University Press Self-publish For profit As OER

20. Building an information community Identify the ‘community’ Department, Laboratory, Discipline Identify leadership “Editor-in-chief”, “Editorial/advisory” board Plan for content development Who will generate content? Over what period of time? Plan for web development Choose your tech partner(s) – University/other resources Assess your (financial) resources How much will it cost, for set up, over time? Make a plan GO FOR IT!

21. Publishing @ Michigan Opportunities for collaboration Technological resources MLibrary – MPublishing Deep Blue – institutional repository Scholarly publishing office UM Press Copyrights office Michigan MultiMedia Web, video, print, presentations

22. Publishing @ Michigan Publishing & Related Business Development – Office of the Dean, UMMS Publishing advice How to publish and where to publish? Choosing the best vehicle for maximal visibility and distribution Choosing the best publisher Contract negotiations How to secure the most attractive terms in order to achieve the desired outcome Author rights Retention of copyright, maximal freedom to use material Institutional repository rights Other repositories, funding requirements

23. Publishing @ Michigan Publishing & Related Business Development – Office of the Dean, UMMS Editorial services Help faculty, staff, and students develop content for publication Information communities Provide project management Electronic references Manage editorial roles, publisher liaison Journal management New journal initiatives Editorial management of existing journals jasnam@umich.edu