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hacking design:
the pop-up manufacturing

october 6th 2013
1. how we make
2. why to change
3. how to do
about the chain
“Ikea
Admits Forced Labor
Was Used in 1980s”

The New York Times, November 16, 2012
costs!
(yes, we are that smart!)
produce less
produce better
about design
€ 200,000
(yes, thousands!)

€ 20
product designers
un-branding
what we have

what we need

a few designer

brand

brand brand
more designers

little companies

more products
unsustainable
chain
democracy
opportunities
so, what to do?
reset
clichés
artisans
2011
the first
website
yeah!
it could be
a company,
our company!
learn and iterate
2011-13 “analog” Alpha

11/2 year
96 designers
46 craftsmen
16 products
2013 Beta launch
spread, share, study!
Awards

selected for
Index 2013

finalist

2014 nomenee

invited and featured
fuorisalone
2013

15.000 visitors
14 designers
10 artisans
3 fablabs
2 musicians
and a lot
of good people
so, what’s the
lesson?
collaborate
share
open
People

Artisan

Designer

Artisan

People

People
Artisan

the power of P2P
sustaining
local economies
designed here
and crafted by

local makers everywhere

without
factories and logistics
by people
the zero-mile
design
paradigm
Falegnameria Minarini
prodotto: Artegol
design Marco Rossi

n° pezzi
prezzo

1

89 €

Ordina qui

?

vedi recensioni (8)

...
concept
design
submission

designer

OPEN DESIGN

slowd

COPYRIGHETED
DESIGN

TECHNICAL COMMUNITY
CURATION

community

co-...
slowd

partecipa

persone

aiuto

iscriviti | login

Progetti
?

TUTTE

NOTIFICHE PROGETTO

?

25/12 13:30 a.m.

Marino vo...
concept
design
submission

designer

OPEN DESIGN

slowd

COPYRIGHETED
DESIGN

TECHNICAL COMMUNITY
CURATION

community

co-...
designer

ENGENEERING

partner sales

projects
marketplace

BUY LOCALLY

artisans
people
it also works
before selling a single
product
1

concept
design

2

prototyping we have a
engineering

3
licenses
99€
LICENSE

free /
premium
plans

designer

65%
30%
5...
cost per
product unit

Retail
Marketing
Distribution
Manufacturing

Slowd

Industry
the models
1. closed product
10% to the
designer

slowd

5% to the
prototyper

20% max
markup

local buyer
earns
by making

local art...
fair and innovative,
sustainable.
is it enough?
2. closed/shared product
artisans
buy product
“licenses”

sell

shared revenues
community

slowd
the more you
share, the more
you’ll get
p2p licenses
3. shared product

open
license

sell

artisans
shared revenues
community

slowd

DIY
models are not
mutually exclusive
fast lean processes and sustainable growth

20

16

US

A

rs
U
he

15

Ot

20

UK

ly

14

Ita

20

be

20
13

milestones...
BE
TA

shop

slowd

partecipa

ita | eng

Design a
Km Zero
Slowd connette designer e aziende artigiane per rivoluzionare i...
TA

BE

shop
ita | eng

Categorie
Accessori

slowd

Editor Picks

Sedie

partecipa

persone

Kit/Downnload

Mappa

Tavoli
...
thank you!
(and MAKE something! )

Andrea Cattabriga

discover more at

slowd.it

andrea@slowd.it
@andrecatta

write to

c...
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
Hacking design: the pop-up manufacturing
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Hacking design: the pop-up manufacturing

How cool would be a product designed by you and crafted everywhere by local makers, without factories and logistics?
In this presentation we briefly recap the Slowd's history and show you how to hack the whole design product chain.

  • Soyez le premier à commenter

Hacking design: the pop-up manufacturing

  1. hacking design: the pop-up manufacturing october 6th 2013
  2. 1. how we make 2. why to change 3. how to do
  3. about the chain
  4. “Ikea Admits Forced Labor Was Used in 1980s” The New York Times, November 16, 2012
  5. costs!
  6. (yes, we are that smart!)
  7. produce less produce better
  8. about design
  9. € 200,000 (yes, thousands!) € 20
  10. product designers
  11. un-branding
  12. what we have what we need a few designer brand brand brand more designers little companies more products
  13. unsustainable chain democracy opportunities
  14. so, what to do?
  15. reset clichés
  16. artisans
  17. 2011
  18. the first website
  19. yeah! it could be a company, our company!
  20. learn and iterate
  21. 2011-13 “analog” Alpha 11/2 year 96 designers 46 craftsmen 16 products 2013 Beta launch
  22. spread, share, study!
  23. Awards selected for Index 2013 finalist 2014 nomenee invited and featured
  24. fuorisalone 2013 15.000 visitors 14 designers 10 artisans 3 fablabs 2 musicians
  25. and a lot of good people
  26. so, what’s the lesson?
  27. collaborate share open
  28. People Artisan Designer Artisan People People Artisan the power of P2P
  29. sustaining local economies
  30. designed here and crafted by local makers everywhere without factories and logistics by people
  31. the zero-mile design paradigm
  32. Falegnameria Minarini prodotto: Artegol design Marco Rossi n° pezzi prezzo 1 89 € Ordina qui ? vedi recensioni (8) altri prodotti di questa azienda: 4
  33. concept design submission designer OPEN DESIGN slowd COPYRIGHETED DESIGN TECHNICAL COMMUNITY CURATION community co-design green light prototyper PROTOTYPIG
  34. slowd partecipa persone aiuto iscriviti | login Progetti ? TUTTE NOTIFICHE PROGETTO ? 25/12 13:30 a.m. Marino vorrebbe adottare il tuo concept Nuove funzionalità Antonio ha revisionato il tuo concept Albet Antonio ha commentato il progetto Vendite del mese, statistiche disponibili 25/12 13:30 a.m. Antonio ha commentato il progetto 25/12 13:30 a.m. 25/12 13:30 a.m. 25/12 13:30 a.m. 25/12 13:30 a.m. Project name Matching Project name Prototipo Esecutivi Vendite ?
  35. concept design submission designer OPEN DESIGN slowd COPYRIGHETED DESIGN TECHNICAL COMMUNITY CURATION community co-design green light prototyper PROTOTYPIG
  36. designer ENGENEERING partner sales projects marketplace BUY LOCALLY artisans people
  37. it also works before selling a single product
  38. 1 concept design 2 prototyping we have a engineering 3 licenses 99€ LICENSE free / premium plans designer 65% 30% 5% 29€/ prototype prototyper via e-commerce partners via local artisans 10% 5% artisans can make
  39. cost per product unit Retail Marketing Distribution Manufacturing Slowd Industry
  40. the models
  41. 1. closed product 10% to the designer slowd 5% to the prototyper 20% max markup local buyer earns by making local artisan
  42. fair and innovative, sustainable. is it enough?
  43. 2. closed/shared product artisans buy product “licenses” sell shared revenues community slowd
  44. the more you share, the more you’ll get p2p licenses
  45. 3. shared product open license sell artisans shared revenues community slowd DIY
  46. models are not mutually exclusive
  47. fast lean processes and sustainable growth 20 16 US A rs U he 15 Ot 20 UK ly 14 Ita 20 be 20 13 milestones / launches ta E co - de sig n sh pr ared od uc ts platform development
  48. BE TA shop slowd partecipa ita | eng Design a Km Zero Slowd connette designer e aziende artigiane per rivoluzionare il modo di produrre e distribuire nuovi prodotti. Come funziona? Fatti a mano ogni volta come un pezzo unico Shop persone aiuto iscriviti | login
  49. TA BE shop ita | eng Categorie Accessori slowd Editor Picks Sedie partecipa persone Kit/Downnload Mappa Tavoli Contenitori Sgabelli aiuto iscriviti | login Cerca Download Kit DIY shop launch october 2013 Join Bartleby Bartleby SMART DESIGN Desky Woorope NEW JohnnySeré/poltroncina Stecchino
  50. thank you! (and MAKE something! ) Andrea Cattabriga discover more at slowd.it andrea@slowd.it @andrecatta write to ciao@slowd.it twit to @slowdit

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