Mobile continues to grow in importance for financial marketers. Here are 6 stats that reinforce the importance of mobile.

1. 6 stats that should
make us think
mobile first.

2. The importance of
mobile marketing
isn’t in the future.
It’s now.

3. Why? It’s simple.
90% of our daily
media interactions
are screen-based.
Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

4. And more of those
interactions are
trending toward
mobile devices.

5. stats6

6. 56% of U.S. adults
own a smartphone.
1
Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

7. Tablets will
outship laptops
by 2014.
2
Source: http://www.cmo.com/content/cmo-com/home/articles/2013/3/26/report_tablets_to_ou.frame.html

8. 1 in 2 mobile
device owners
prefer mobile over
PC for web access.
3
Source: http://www.marketingcharts.com/wp/interactive/1-in-2-smartphone-and-tablet-owners-say-they-prefer-them-to-pcs-for-web-access-29942/

9. 9 in 10 Americans
have bad feelings
about brands
that have poor
mobile sites.
4
Source: http://www.marketingcharts.com/wp/topics/branding/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528/

10. 70% of mobile
searches lead to
an action within
an hour.
5
Source: http://www.socialmediatoday.com/index.php?q=brianna5mith/1373106/50-mobile-marketing-facts-will-blow-you-away&ref=popular_posts

11. 41% of emails
are opened on
mobile devices.
6
Source: http://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices

12. Brought to you by the interactive
content marketing experts
at Salva O’Renick
www.uncommonsense.com