A brief Walkthrough on the tech giant which changed the face of E-Commerce through its massive Contribution and Technological Advancements. Amazon Automated Warehouse System (Kiva Systems) explained.

1. The Everything Store

2. Jeff Bezos : Before the beginning
• Born on Jan 12, 1964 in New Mexico
• Was a tech enthusiast in his childhood
days
• Started his first business in high school :
Dream Institute
• 1986 : graduated from Princeton
University with a degree in computer
science and electrical engineering.
• Worked in several firms inWall street.
• Became the youngestVice President in
investment firm , DE Shaw
• Quit his lucrative job to open
Amazon.com

3. 1995
• Launches Amazon.com as an online book
retailer
1997
• Amazon floats on the Nasdaq in NewYork,
with a market capitalisation of $438m.
1998
• Expands into CDs and DVDs.
Timeline :The birth of E- Commerce
sa
ss
c
d
2000
• New logo : A to Z

4. Timeline :The Surge
2002
• Launches AmazonWeb services
2003
• Launches A9 and Lab 126
2005
• Launches Amazon Prime Subscription
in US
2005
• Launches Endless.com and Brilliance
Audio

5. Timeline : Building the future
2007
• CreateSpace and Kindle book e-
reader launches.
2012
• Acquires Kiva, a robotics company, for
$775m.
2013
• Drone delivery plans unveiled for first
time under 'Prime Air' name
2015
• Celebrates 20th birthday, capitalisation
standing in excess of $ 245 bn.

6. The Amazonian Empire

7. Amazon.in : Conquering India
• E-commerce has a huge scope in
India, a country with more than 1.2
bn people.
• India is the third largest publisher of
English language books in the world
• 450 million active internet users of
which 40% shop online.
• Indian online market is expected to
grow by 55% because of such a
huge diversity in population.

8. Hurdles andVision
Hurdles Vision
• 67% of the population
lives in rural areas.
• Cash, not credit cards or
checking accounts, was
the rule.
• India’s cash economy did
not facilitate online
transactions.
• Customer satisfaction.
• Long term business plan.
• Considers new market
where the company could
enter or additional
products that could be
developed

9. Launch and Progress
• Official website was launched in 2013.
• Amazon wheeled out a program called
Amazon Chai Cart.
• Fulfillment by Amazon (FBA).
• contracts with a no. of major delivery
services in the country, including India Post
and cargo airline Blue Dart.
• Mom and Pop shops partnership.
• Utilizes bicycle and motorbike couriers for
last-mile deliveries
• Largest competitor : Flipkart.

10. PatentedTechnologies
1. Drone technology(in progress):
• Service aimed to deliver packages up to five pounds in
30 minutes or less, using small drones.
• AAV to AAV communication for weather conditions,
landing conditions, traffic, objects or safety assistance.
2. Data Centers :
• Filed the patent application for the invention titled
managing a data center at patent office, Kolkata in
2008.
• System for efficiently managing data centers by
streamlining the processing of applications generated
out of multiple computing systems.

11. Amazon Autonomous Warehouse System
• Kiva System :State-of-the art for modern
automation in warehouse
• Robot is used to store, move and sort all
items in the warehouse which enables
facility managers to focus on the customer,
• Uses Hundreds of autonomous mobile
robots
• Sophisticated control Software
• Uses the concept of Distributed Intelligence
• helps companies to simplify its operation
task and reduce the costs which result in
increasing strategic flexibility.

12. Kiva Systems : Explained
• When an order arrives robots are guided by
computerized control
• Guided by the 2D bar codes on the floor to
navigate
• When this drive reaches the desired location it
places itself beneath a pod and lifts it from the
ground and moves.
• Again guided to human packer who takes care
of the next process.
Kiva automated material handling systems consist of robotic drive
units (bots), equipment, mobile inventory shelves (pods), and
software.

13. Order fetch configuration

14. We had three big ideas of Amazon that
we have stuck with for 18 years, and they are the
reason we are successful:
Put the customer first
Invent
Be Patient.
- Jeff Bezos
ThankYou!