This document summarizes the capabilities of an agency called United Future. They create trans-media experiences using capabilities in analytics, experience design, and product development. They work with brands to compel users to act and believe through their work on websites, mobile apps, social media and more. They highlight case studies of work done with Jaguar, Yokohama Tire, Engadget, Vizio and others.

1. 2012 CAPABILITIES
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2. We create experiences that compel
people to act and believe.
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3. VALUES
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4. WE ARE
1. CATALYSTS
We don’t wait for change, we
2. COLLABORATORS 3. INNOVATORS
√
With our clients and ourselves In our products and each other
direct it
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5. WHAT WE DO
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6. We create trans-media experiences using our core
capabilities, analytics, experience design and
product development.
WEB MOBILE BROADCAST DIGITAL RETAIL SOCIAL MEDIA
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7. JAGUAR USA
WEBSITE REDESIGN
Compel
With the redesign of the Jaguar
USA brand site we compelled
users to fully interact with the
new product line through exciting
and useful shopping tools,
detailed product information and
a sneak peak of their future
vehicles.
Act
Users were given the full Jaguar
experience online by providing
them the ability to comparison-
shop, customize their own vehicle
and schedule a test drive from
the new product line.
Believe
You better believe it.
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8. YOKOHAMA TIRE COMPANY
COMMUNITY-CENTRIC WEBSITE
Compel
For the Yokohama Tire brand site
redesign, we compelled
consumers to interact with the
brand in new ways via lifestyle
search, User-Generated Content
(UGC), social channels, and
exciting video content of their
enthusiasts at a ride-and-drive
events. And that was only the
beginning…
Act
Since launch there has been
elevated engagement by their
users. The lifestyle search is a
key driver from the homepage,
and the UGC galleries have
received tremendous response.
All social and brand channels
have exceeded their 2011 goals!
Believe
With such success in all areas of
the website and social media we
are continuing to create believers
of the Yokohama brand and
allowing our core enthusiasts to
spread the word about Yokohama.
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9. ENGADGET
WINDOWS PHONE APP
For several years, our team has partnered with Microsoft’s consumer-
facing design teams to create innovative concepts, executions and
prototype experiences.
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10. VIZIO
AUGMENTED REALITY MOBILE APP
As a new client, we have been
working with Vizio to digitize
product packaging, define
advertising for product launch
and place digital experiences
within the hands of their
consumer base.
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11. T-MOBILE
D3O PRODUCT VIDEO
Our agency has worked with T-
Mobile for several years as the
Retail AOR. Most recently, United
Future has been increasing the
value we add by producing digital
signage, retail store video, and
other in-store solutions.
Our design team has worked with
T-Mobile for several years
defining their web experience, e-
commerce, and product
interaction design.
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12. YOKOHAMA TIRE COMPANY
LA AUTO SHOW TOUCH SCREEN
As Yokohama’s Digital AOR, we
recently created a multitouch,
digital immersion experience for
their LA Auto Show booth.
The requirement was to create a
unique experience that was not
similar to their web or iPad
application. It also needed to
engage users with a purpose of
educating them about tire care.
We delivered a kiosk experience
integrating social media and an
iPad giveaway sweepstakes. You
can check it out by searching
@Yokohamatc and #laautoshow.
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13. BOSE
IN-STORE TOUCH SCREEN
We were recently chosen by Bose
to create an interactive storefront
to attract shoppers and entice
them into the store with
headphones, home stereo car
audio products.
The content is specified by
season, promotions and what
inventory exists in-store. We
coordinate the digital experience
both with the product and
employees to create a truly
integrated approach to retail.
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14. ALASKA AIRLINES
NUTS FOR HAWAII FACEBOOK CAMPAIGN
Alaska Airlines added over 300
flights to Hawaii from the West
Coast. Wanting to promote the
route, we proposed the idea of
digitally cracking coconuts for a
chance to win airfare - and doing
it all over Facebook to increase
visibility and distribution.
The campaign launched with a
goal of attaining 100,000 fans in
twelve weeks. We accomplished
the goal in less than six weeks!
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15. ESPN COLLEGE GAME DAY
MASCOT HEAD GENERATOR FACEBOOK APP
Compel
For the ESPN Mascot Head
Generator Facebook app we
compelled users to interact with
College GameDay not only on
Saturdays, but any day of the
week by integrating college
football traditions, high-profile
coaches and insights that fans
could only get from College
GameDay.
Act
Fans created photos of
themselves and/or friends with
their school's mascot head
replacing their own. They voted
on their favorite photo for a
chance to get their school's
mascot head on a College
GameDay TV spot!
Believe
With almost 7K photo uploads
and thousands more votes, we
continue to engage college
football fans and create believers
of College GameDay, sharing their
brand experiences online.
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16. WHO WE DO IT FOR
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17. GREAT BRANDS, GREAT PARTNERS
Our primary clients are consumer facing brands that
need trans-media solutions and value long-term
agency relationships.
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18. WHAT THEY ARE SAYING
Recent quotes from publications featuring our work and
company.
BEST EMERGING WEST COAST DIGITAL AGENCY
“It’s Steven Spielberg’s futuristic
“Tightly-integrated web and TC agency.”
‘Minority Report’ come to life.”
- The Wall Street Journal - Communication Arts
“Client dream.” “Using each new technological
- Los Angeles Business Journal development as a fresh entry point for
potential clients.”
- Ernst & Young
“Best Places to Work.”
- Advertising Age
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19. THANK YOU
We appreciate your time and consideration of us with
your digital brand experiences.
Contact us for next steps at:
ANTHONY BROWN
DIRECTOR, CLIENT ENGAGEMENT
UNITED FUTURE
SEATTLE AND LOS ANGELES
anthony.brown@unitedfuture.com info@unitedfuture.com
425.891.2414 206.624.5435 OR 310.280.7778
@AWBROWN FB/@ UNITEDFUTURE
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