When it comes to emerging technology, Forrester found that “94% of those who have implemented real-time 3D are expanding their investment.” Wonder why? Learn more in this webinar featuring guest speaker Paul Miller, a principal analyst at Forrester. He covers the key findings of a commissioned study conducted by Forrester Consulting on behalf of Unity, published in March 2020. Learn more: https://on.unity.com/2Yz49kg Watch the webinar: https://on.unity.com/3aYGlsF

1. The Tipping Point:
How Virtual Experiences Are
Transforming Global Industries
Julien Faure
GM, Verticals
Nick Davis
Sr. Content
Marketing Manager
FEATURING
Paul Miller
Principal Analyst

2. 2
What we’ll cover today
Findings from our commissioned study
conducted by Forrester
— The key drivers, perceived challenges and
business benefits of adopting real-time 3D
— How AEC and manufacturing companies are
using real-time 3D across the lifecycle
— When to expect real-time 3D to cross a tipping
point

3. 3
A few housekeeping items
— Use the Q&A panel to ask questions
— An on-demand recording of this webinar will be sent to
your inbox
— Take our post-webinar survey for the opportunity to win
a $75 Amazon gift card

4. 4
Real-time 3D
Interactive | Immersive | Renders up to 120 images/sec.

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From gaming to...
Aerospace Automotive
Manufacturing Transportation
Infrastructure
Healthcare
Buildings
Retail

6. 6
Courtesy of VarjoCourtesy of Magic Leap Courtesy of SHoP Architects

7. 7
Real-time 3D changes
how digital content is
created and consumed.

8. 8

9. 9

10. Real-time
3D
Transforming the product and building
lifecycles
Design & engineering
Production &
construction
Marketing & sales
Service & usage

11. Real-time
3D
Design & engineering

12. 12

13. 13

14. Real-time
3D
Production &
construction

15. 15

16. 16
16

17. 17
17
Real-time
3D
Marketing & sales
Service & usage

18. 18

19. 19

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21. 21

22. Courtesy of
Visionaries
777
Courtesy of Sitowise

23. 23
Today’s guest
speaker
Paul Miller
Principal Analyst
Infrastructure & Operations

24. Digital Experiences In
The Physical World
April 2020
Paul Miller, Principal Analyst

25. 25
Objectives
and approach
Unity commissioned Forrester Consulting
to explore applications of real-time 3D
outside of the gaming sector, specifically
with regards to industrial use cases.
We conducted a research study to test the following
hypothesis:
Extended reality technologies, like 3D visualization, AR, and VR,
provide substantial opportunities for innovation and engineering
leaders who are tasked with applying technology to help solve
business problems. The technology offers an intriguing way to
immerse customers and employees in a digital experience. Outside
of the gaming industry, most business decision makers do not fully
understand the use cases or what the technology is. This study will
identify awareness and adoption levels, perceptions, barriers, and
investment plans regarding extended reality among global
companies of all sizes across auto, manufacturing, energy, AEC,
and consumer products. We surveyed the following audience to
test this hypothesis:
Respondent sample size and overview:
358 Decision makers (sr. manager – SVP) responsible for
engineering, innovation, design, R&D and operations. All
respondents must have responsibility for creating 3D content (or
overseeing that content creation) for their company and/or
knowledge of the 3D technology landscape.
Company overview:
Min 20 employees, within Auto, Consumer Products,
Manufacturing, Architecture, Energy, and Engineering industries
globally.

26. 26© 2020 Forrester. Reproduction Prohibited.
Manufacturing,
14%
Construction, 14%
Automotive, 14%
Consumer product
goods manufacturing,
14%
Engineering
services, 14%
Architecture, 15%
Energy/utilities,
15%
APAC,
14%
EMEA,
44%
NA, 42%
0%
6%
10%
16% 17%
15% 15%
7%
<$1M
$1M to $99M
$100M to $199M
$300M to $399M
$400M to $499M
$500M to $1B
$1B to $5B
>$5B
Firmographics
Company revenue
Industry
Geography
Respondent level
15%
43%
42%
VP/SVP
Director
Manager

27. 27
report challenges with
visualization
The Current State
Slow and costly design processes, and a
perceived lack of tools top the list of pain
points…
61%
Base: 358 decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019

28. 28© 2020 Forrester. Reproduction Prohibited.
Organizations report slow processes and insufficient technologies – especially
around visualization
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“Which of the following reflect current gaps or pain points in your organization’s processes and operations?”
4%
23%
25%
25%
28%
28%
28%
28%
29%
31%
32%
We don't have any pain points
Falling behind in the market due to lack of emerging technology adoption
Paper or digital resources are cumbersome in supporting physical tasks
Difficulty in locating or maintaining accurate and up-to-date data
Insufficient digital tools to effectively visualize data from sensors
Poor collaboration across global or siloed teams
Insufficient digital tools to effectively visualize physical environments
Insufficient digital tools to effectively visualize design and engineering data
Inefficiencies in our current processes due to technology gaps
Lack of digital tools to effectively support mobile/field/frontline workers
Slow and costly design processes
Base: 358 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

29. 29© 2020 Forrester. Reproduction Prohibited.
Challenges Afflict
Every Department…
This is not just a concern for product
engineering.
• 61% of respondents report the lack of
tools to be challenging or very
challenging for both product
configuration/ demonstration and
product engineering/ simulation.
• The issue is of least concern for staff
training (56%) and interdepartmental
collaboration (53%).
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019
Base: Variable decision makers responsible for engineering, innovation, design, R&D
and operations who at least have knowledge of the 3D technology landscape

30. 30© 2020 Forrester. Reproduction Prohibited.
…due to the use of outdated forms of visualization
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“Which methods of visualization are utilized by your organization in each of the following areas?”
Base: 347 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape
In-person/Physical
modeling
2D digital visualization 3D digital visualization
Immersive, real-time 3D
visualization
Design/prototyping 48% 34% 46% 19%
Engineering/simulation 49% 35% 44% 23%
Construction, production, and manufacturing 49% 33% 37% 19%
Configuration/sales demonstration 53% 34% 35% 16%
Marketing 57% 29% 28% 20%
Customer support, maintenance, and field service 56% 29% 31% 15%
Staff training 58% 28% 30% 16%
Interdepartmental collaboration 55% 31% 28% 14%

31. 31
Of non-adopters believe
real-time 3D would
improve or revolutionize
their workflows and
processes.
Real-Time 3D Can
Help
A new way to create and deploy interactive,
realistic digital representations of real-world
assets.
97%
Base: 290 decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019

32. 32© 2020 Forrester. Reproduction Prohibited.
Real-Time 3D is not just for the design studio…
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“In each of the following areas, how valuable do you believe having real-time 3D visualization technology would be?”
68%
69%
72%
75%
76%
76%
77%
80%
Customer support, maintenance, and field service
Interdepartmental collaboration
Staff training
Marketing
Engineering/simulation
Product configuration/sales demonstration
Construction, production, and manufacturing
Design/prototyping
Valuable/Very valuable
Base: Variable decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

33. 33
Of those adopting real-
time 3D are expanding
their investment.
Adopters Want More
Engineering roles are most enthusiastic
about expansion, but they don’t lead by
much.
94%
Base: Variable decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019

34. 34© 2020 Forrester. Reproduction Prohibited.
Manufacturers see even more use cases after they begin…
15%
15%
15%
18%
18%
23%
23%
23%
26%
28%
28%
28%
31%
31%
31%
33%
33%
33%
33%
36%
38%
41%
41%
41%
44%
46%
46%
16%
17%
17%
21%
17%
14%
19%
21%
14%
43%
22%
23%
23%
14%
19%
31%
22%
23%
31%
20%
23%
23%
30%
19%
20%
22%
26%
Cross platform immersive customer experience
Discrete-event simulations
Running a digital factory
Immersive customer research
Digital twin for service and maintenance
Event XR engagement
Internet-of-things-based (IoT-based) experience
Autonomous system simulation
Acoustic engineering
Prototyping
Training and guidance
Human machine interface (HMI) deployment
AR-assisted maintenance
Computational fluid dynamics (CFD)
Scenario analysis
Interactive training
Training (interactive) on using solution
System level simulations
Training and guidance
Interactive product configurators
Collaboration and rapid iteration through immersive design review
Human machine interface (HMI) development
Presentation to clients
Connected customer experience
Training and safety (interactive) of service technicians
Experience-based design
Structural engineering
Not invested Invested in RT3D
Base: 205 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape
5.9 average
use cases for
non-adopters.
This rises to
8.2 for
adopters!
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019

35. 35© 2020 Forrester. Reproduction Prohibited.
4.7
Use cases on average.
Base: 52 decision makers responsible for engineering,
innovation, design, R&D and operations who at least have
knowledge of the 3D technology landscape
4.2
Use cases on average.
Base: 51 decision makers responsible for engineering,
innovation, design, R&D and operations who at least have
knowledge of the 3D technology landscape
4.4
Use cases on average.
Base: 50 decision makers responsible for engineering,
innovation, design, R&D and operations who at least have
knowledge of the 3D technology landscape
Architecture Engineering Construction
Model or design review (47%)
Showroom or presentation/
walkthrough (31%)
Training and safety (29%)
Experience-based design (44%)
Model or design review (40%)
Design visualization for concept
validation (40%)
Construction simulation (54%)
Showroom or presentation/
walkthrough (50%)
Interactive product configurator (42%)
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019

36. 36© 2020 Forrester. Reproduction Prohibited.
Adopters value a broad range of real-time 3D capabilities
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“How valuable are each of the following capabilities of real-time 3D for your organization?”
75%
77%
79%
81%
82%
84%
84%
87%
Ability to replace physical models and prototypes with virtual renderings
Ability to build custom applications for specific needs
Ability to pass data seamlessly through multiple areas of the business
Ability to generate runtime applications that anyone, including nontechnical users, can
use immediately
Ability to render 3D imagery in real time
Ability to visualize on multiple devices (e.g., VR/AR headset, computer, tablet,
smartphone)
Ability to simulate previously impossible testing scenarios
Ability to render 3D imagery in context
Valuable/Very valuable
Base: 68 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

37. 37
Of adopters believe
RT3D is valuable or very
valuable for design/
prototyping.
Non-Adopters See
Value Of RT3D…
But, in every functional area, adopters value
it even more.
95%
Base: 358 decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019
Of non-adopters believe
RT3D would be valuable
or very valuable for
design/ prototyping.
78%

38. 38© 2020 Forrester. Reproduction Prohibited.
75% > 93%
Non adopter > Adopter
Engineering/
Simulation
Construction/
Production/ Mfg.
Product
Configuration
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
Base: Variable decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape
75% > 92%
Non adopter > Adopter
75% > 94%
Non adopter > Adopter
70% > 85%
Non adopter > Adopter
Marketing Staff Training Customer Support
69% > 94%
Non adopter > Adopter
67% > 92%
Non adopter > Adopter
“How valuable do you believe that utilizing real-time 3D technology could be for your organization in each of the
following areas?” (Valuable/ Very Valuable)

39. 39© 2020 Forrester. Reproduction Prohibited.
There is even more to be gained from implementing RT3D in multiple areas
of the business
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“Which of the following benefits have you seen from implementing real-time 3D technologies across multiple
areas of the business as opposed to a single use case?”
18%
37%
48%
50%
52%
57%
58%
Reduced departmental silos
More seamless product development lifecycle
Increased sales through more engaging customer experiences
Cost efficiencies
Easier collaboration between areas of the business
Better designs
Better manufacturing/construction process
Base: 62 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

40. 40
Of non-adopters cite
cost as their reason for
not adopting.
Non-Adopters Fear
Cost
Perceptions of cost outweigh any other
reason for not getting started. 40%
Base: 290 decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019

41. 41© 2020 Forrester. Reproduction Prohibited.
…but cost savings and increased revenue are the top benefits for those using
RT3D…
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“Which of the following business benefits has your organization experienced from utilizing real-time 3D
technology?”
40%
41%
49%
53%
56%
Higher employee retention rate (higher engagement through AR/VR)
Increased product margin
Decreased time-to-market for projects
Increased sales/winning more projects
Cost savings
Base: 68 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

42. 42© 2020 Forrester. Reproduction Prohibited.
…and cost savings are seen across the enterprise
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity, October 2019
“You indicated your organization has seen a reduction in costs as a result of its real-time 3D implementation. In
which of the following specific ways has your organization seen costs reduced?”
29%
29%
34%
45%
53%
58%
66%
Energy cost reduction
Reduced cost for marketing video shooting
Cost savings on travel and expenses for training of field
Fewer product defects
Cost savings on data acquisition
Cost savings on physical prototypes
Production/manufacturing/construction cost savings
Base: 38 decision makers responsible for engineering, innovation, design, R&D and operations who at least have knowledge of the 3D technology landscape

43. 43
Are we near the
tipping point?
Expect to adopt real-
time 3D tools within two
years.
55%
Base: 358 decision makers responsible for engineering, innovation,
design, R&D and operations who at least have knowledge of the 3D technology landscape
Source: a commissioned study conducted by Forrester Consulting on behalf of Unity,
October 2019
Of adopters plan to
expand their use of real-
time 3D tools.94%
Currently use real-time
3D tools.
19%

44. 44
Check out the full
study
Digital Experiences In
The Physical World
Are AEC & Manufacturing
Companies Ready For
Real-Time 3D?

45. 45
unity.com/covid-19-information

46. 46
GenerativeArt—MadewithUnity
Q&A
Julien Faure
GM, Verticals
Mark
Schoennagel
Lead Evangelist
FEATURING
Paul Miller
Principal Analyst