Take a deep dive into the social media habits of this brand

1. Ralph Lauren
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Ralph Lauren Twitter

2. Ralph Lauren: Social Media Report
This report looks at how
Ralph Lauren
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Ralph Lauren
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
8,377,232 235,505 2.89% Worldwide
Mostly Young, Female and
Attached.
Ralph Lauren

6. Engagement Score
79
Total Posts
103
Total Likes
137,842
Total Comments
2,238
Total Shares
13,999
BRAND POSTS
Brand Overview

7. 8,000K
8,050K
8,100K
8,150K
8,200K
8,250K
8,300K
8,350K
8,400K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
8,377,232
New Fans
235,505

8. Engagement
0
250
500
750
Ralph Lauren had an average engagement score of 79 and a highest of 609.

9. Community Analysis
Ralph Lauren fans are mostly Young, Female and Attached. Ralph Lauren fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 1,000K 2,000K 3,000K 4,000K
United States
Mexico
France
United Kingdom
Italy
Brazil
Korea
Malaysia
Japan

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Ralph Lauren 30
Shop 11
RLPinkPony 7
PoloRalphLauren 7
5th Ave 6

11. Most Engaging Brand Posts
13-NOV-15, FRI 8:00PM
Ralph Lauren sends its deepest thoughts
and prayers to Paris, always the City of
Light.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
830 28,860 201 3,085 Positive
31-OCT-15, SAT 11:09AM
#HappyHalloween
22-DEC-15, TUE 11:36AM
The Polo Bear enjoying the First Day of
Winter: rlauren.co/PoloBear
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
252 4,892 62 463 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
175 1,658 40 478 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Campaign Intel
0 1 2 3 4 5 6 7 8 9
0 50 100 150 200 250
#USOpen
RL's 10th year as the Official Outfitter of
#Wimbledon
Happy 4th of July
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Ralph Lauren campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

14. Analysis of
Ralph Lauren
Twitter Account
Oct 01, 2015 - Dec 31, 2015

15. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
1,603,465 168,598 11.75% Worldwide
Ralph Lauren
@RalphLauren

16. Engagement Score
119
Total Proactive Tweets
133
Retweets Total
25
Favorites Total
25,307
Total Mention
11,204
Total Retweets
11,982
BRAND TWEETS USER TWEETS
Brand Overview

17. 1,350K
1,400K
1,450K
1,500K
1,550K
1,600K
1,650K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
1,603,465
New Followers
168,598

18. 0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
384

19. Engagement
0
250
500
Ralph Lauren had an average engagement score of 119 and a highest of 431.

20. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
133 25

21. Ralph Lauren sends its deepest thoughts
and prayers to Paris, always the
City of Light. #Prayers4P..
13-Nov-15, Fri 07:46PM
ENGMT. FAV. REPLIES RETWEETS
843 2,308 22 1,379
Top Engaging Tweets
.@maddieziegler attends a
@thehungergames
#mockingjaypart2 special
screening in NYC wearing Polo ht..
.@TysonCBeckford @ColtonLHaynes
@thecorybond at the Polo NYC
Flagship tonight to support
@athletea..
18-Nov-15, Wed 10:22PM
ENGMT. FAV. REPLIES RETWEETS
442 1,676 30 330
03-Nov-15, Tue 10:17PM
ENGMT. FAV. REPLIES RETWEETS
362 920 10 292
NO IMAGE NO IMAGE NO IMAGE

22. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140
0 20 40 60 80 100 120 140
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

23. 0 2 4 6 8 10 12
0 200 400 600 800 1000 1200 1400 1600
#rlkids*
#prayers4paris*
#literacy*
#theitkids*
#rlpinkpony*
#ralphlauren*
#meetmeatpolo*
#panmovie*
#fashion*
#mockingjaypart2*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

24. 0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
rlkids prayers4paris literacy theitkids rlpinkpony
Spread of Hashtags by day

25. 0 100 200 300 400 500 600 700 800 900
#mockingjaypart2*
#panmovie*
#rlkids*
#fashion*
#literacy*
#rlpinkpony*
#theitkids*
#ralphlauren*
#prayers4paris*
#meetmeatpolo*
Engagement Score
Hashtags - Engagement

26. 0
500
1000
1500
2000
2500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

27. 0
100
200
300
400
500
600
700
800
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

28. Total number of Retweets : 11,982
-400
-200
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

29. Total number of Mentions: 11,204
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

30. Influencers
Name Followers Tweets
People Magazine 7,108,526 1
Ciara 6,815,328 1
ELLE Magazine (US) 5,312,959 1
Jordin Sparks 4,238,555 1
kerry washington 3,881,837 7
TOP 5 INFLUENCERS

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