Explore the social media strategies of Audi-USA that gets it engaging on the top social networks. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook.

1. Audi USA
on Social Media
Aug 1st – Sept 30th 2016

2. Audi : Social Media Report
This Report looks at how
Audi (USA)
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Analysis of
Audi USA
Facebook Page
Aug 01, 2016 - Sep 30, 2016

4. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
9,088,945 15,757 .17% United States
Mostly Young, Male and
Single
Audi USA

5. Engagement Score Total Fan Posts
624 831
Total Posts Brand Response Rate
20 5.05%
Total Likes Avg. Reply Time
226,963 10 hrs, 23 mins
Total Comments General Sentiment
9,402 Neutral
Total Shares
44,711
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Others
Most Prolific Content Type
Photos
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

6. 9,065K
9,070K
9,075K
9,080K
9,085K
9,090K
9,095K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
9,088,945
New Fans
15,757

7. Engagement
0
250
500
750
1,000
1,250
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Audi USA had an average engagement score of 624 and a highest of 994.

8. Community Analysis
Audi USA fans are mostly Young, Male and Single Audi USA fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
63%
37%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United States
France
Mexico
Germany
Turkey
Pakistan
Egypt
Italy

9. 0
1
1
2
2
3
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
LiveToDrive 4
R8 4
planet 3
few people 3
ferocity 3

10. 70%
30%
Brand Participation Brand Non Participation
91%
0%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Audi USA responded to 14 conversations generated by the 20
Posts they published.
Audi USA receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

11. Most Engaging Brand Posts
14-SEP-16, WED 5:48PM
This is vacationing like you’ve never seen.
Learn how you can be one of the few people
on the planet ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 61,065 4,005 22,417 Uncategorized
24-SEP-16, SAT 12:00AM
In “Duel,” two unyielding challengers duke it
out in an epic, knock-down-drag-out fight to
the finis ..
30-AUG-16, TUE 8:12PM
Audi owners will always have a strong
sense of adventure. This album is a
celebration of the anti-co ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
994 36,177 2,329 14,106 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
671 26,928 522 1,138 Positive
NO IMAGE NO IMAGE NO IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequency
Audi USA 513
car 111
Audi 103
Audi Sport 47
Audi Deutschland 41
User Posts
0
5
10
15
20
25
30
35
40
1-Aug
3-Aug
5-Aug
7-Aug
9-Aug
11-Aug
13-Aug
15-Aug
17-Aug
19-Aug
21-Aug
23-Aug
25-Aug
27-Aug
29-Aug
31-Aug
2-Sep
4-Sep
6-Sep
8-Sep
10-Sep
12-Sep
14-Sep
16-Sep
18-Sep
20-Sep
22-Sep
24-Sep
26-Sep
28-Sep
30-Sep
Positive Neutral Negative

14. Audi USA responded to 42 conversations generated by the 831
Posts fans published.
Audi USA appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
5%
95%
Brand Participation Brand Non Participation
28%
6%
66%
Posititve Negative Neutral

15. Most of Audi USA posts were around 'Photos', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts

16. Campaign Intel
Entire Campaign
0 1 2 3 4 5
0 100 200 300 400 500 600 700 800 900 1000
#LiveToDrive
#AudiByTheNumbers
#AudiCity
Number of Posts
Engagement Score
Engagement Score Number of Posts

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