Explore the social media strategies of biscuit brands on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.

1. Biscuit Brands
on Social Media
Sept 1st – Oct 31st 2016

2. Biscuits: Social Media Report
This Report looks at how
Biscuit Brands
(India)
performed on Social Media between
Sept 1st – Oct 31st 2016

3. Comparison of
“Biscuits"
Facebook Pages
Sep 01, 2016 - Oct 31, 2016

4. Sunfeast Dark Fantasy had the largest fan base of 1,578,844 while Britannia Good Day showed the highest fan growth of
16.40%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
Growth%
Number of Fans
Cremica Parle G Britannia Good Day Sunfeast Dark Fantasy Unibic Cookies
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Unibic Cookies Parle G Britannia Good Day Sunfeast Dark Fantasy Cremica
Countries < 2% Other Countries India
Fans - Geography

6. Britannia Good Day had the highest PTAT of 23.14% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Cremica Parle G Britannia Good Day Sunfeast Dark Fantasy Unibic Cookies
Conversations

7. Unibic Cookies published the greatest number of posts (65). Britannia Good Day had the highest average engagement with a
score of 1,000.
0 10 20 30 40 50 60 70
0 200 400 600 800 1000 1200
Cremica
Parle G
Britannia Good
Day
Sunfeast Dark
Fantasy
Unibic Cookies
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Most Engaging Brand Posts
Britannia Good Day
07-OCT-16, FRI 7:47AM
If we could pay by smiles, we would never
stop gifting our loved ones. Till that happens,
pay by smi ..
ENGMT. LIKES COMMENTS SHARES
1,000 135,012 322 159
Britannia Good Day
07-OCT-16, FRI 4:58AM
If we could pay by smiles, we would never
stop travelling! Till that happens, pay by
smiles and get ..
Britannia Good Day
07-OCT-16, FRI 3:04AM
Today is World Smile Day! Pay by smiles
and get your favourite Britannia Good Day
for free at Snapde ..
ENGMT. LIKES COMMENTS SHARES
1,000 136,597 179 140
ENGMT. LIKES COMMENTS SHARES
1,000 252,984 696 462

9. Most Engaging Brand Posts
Britannia Good Day
06-OCT-16, THU 8:54AM
See the biggest celebrities take the Smile
More Pledge!
#SmileMoreForAGoodDay
ENGMT. LIKES COMMENTS SHARES
1,000 14,838 224 1,707
Britannia Good Day
06-OCT-16, THU 7:39AM
This World Smile Day, you can get your
favourite Britannia Good Day for free!
Simply pay by smiles o ..
Unibic Cookies
21-SEP-16, WED 10:45AM
Want to know how you can make yummy
Choco Rolls at home with bicalicious
cookies? Click on the link ..
ENGMT.LIKES COMMENTS SHARES
1,000 233,077 543 329
ENGMT. LIKES COMMENTS SHARES
999 7,453 20 28

10. Parle G's Facebook Page saw the highest number of Fan posts (20).
0 5 10 15 20 25
Cremica
Parle G
Britannia Good Day
Sunfeast Dark Fantasy
Unibic Cookies
Number of Fan Posts
Fan Posts

11. Britannia Good Day received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Parle G
Britannia Good Day
Sunfeast Dark Fantasy
Unibic Cookies
Negative Neutral Positive
Sentiment Analysis

12. Unibic Cookies published the most with 65 posts.
12%
7%
12%
42%
27%
Britannia Good Day Parle G Sunfeast Dark Fantasy Unibic Cookies Cremica
Share Of Voice – Volume of Posts

13. Britannia Good Day received the largest volume of Likes (774,641).
85%
0% 5%
2% 8%
Britannia Good Day Parle G Sunfeast Dark Fantasy Unibic Cookies Cremica
Share Of Voice – Likes

14. Unibic Cookies received the largest volume of Comments (2,302).
43%
2%
5%
48%
2%
Britannia Good Day Parle G Sunfeast Dark Fantasy Unibic Cookies Cremica
Share Of Voice – Comments

15. Britannia Good Day received the largest volume of Shares (3,134).
56%
4%
4%
28%
8%
Britannia Good Day Parle G Sunfeast Dark Fantasy Unibic Cookies Cremica
Share Of Voice – Shares

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