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Social Media Report - Economy Hotels August - September 2016

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Social Media Report - Economy Hotels August - September 2016

  1. 1. Economy Hotels on Social Media Aug 1st – Sept 30th 2016
  2. 2. Hotels : Social Media Report This Report looks at how Economy Hotels performed on Social Media between Aug 01, 2016 - Sep 30, 2016
  3. 3. Comparison of “Economy Hotels" Facebook Pages Aug 01, 2016 - Sep 30, 2016
  4. 4. ibis had the largest fan base of 1,205,391 and showed the highest fan growth of 5.34%. -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 0K 200K 400K 600K 800K 1,000K 1,200K 1,400K Growth% Number of Fans redroofinn Best Western Days Inn Super 8 ibis Motel 6 Travelodge USA Holiday Inn Fans
  5. 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Holiday Inn ibis redroofinn Travelodge USA Motel 6 Best Western Super 8 Days Inn France United States Countries < 2% Mexico Canada Indonesia Other Countries United Kingdom Italy India Fans - Geography
  6. 6. ibis had the highest PTAT of 1.15% as a percentage of its average number of Fans during this time period. 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 0K 200K 400K 600K 800K 1,000K 1,200K 1,400K Peopletalkingabout(as%ofFans) Average Number of Fans redroofinn Days Inn Best Western Super 8 Motel 6 ibis Travelodge USA Holiday Inn Conversations
  7. 7. Best Western published the greatest number of posts (90). ibis had the highest average engagement with a score of 375. 0 10 20 30 40 50 60 70 80 90 100 0 50 100 150 200 250 300 350 400 redroofinn Best Western Days Inn Super 8 ibis Motel 6 Travelodge USA Holiday Inn Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  8. 8. ibis received the most number of Likes (92,260). Best Western got the most number of Comments (9,040) and had the most number of Shares (3,224). 0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K redroofinn Days Inn Best Western Super 8 Motel 6 ibis Travelodge USA Holiday Inn Likes Comments Shares Engagement Breakdown
  9. 9. Most Engaging Brand Posts Motel 6 10-AUG-16, WED 4:58PM This is the only reason to be crabby at the Gilroy Garlic Festival... Behind the Food Carts document .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 932 1,317 27 33 Positive ibis 01-AUG-16, MON 5:03AM Not too late to make it before the arrival of the torch on Friday! Here's a list of our hotels in th .. Best Western 30-AUG-16, TUE 12:49PM Can you guess the state for this #TravelTriviaTuesday for a chance to win a $100 Best Western gift c .. ENGMT.LIKES COMMENTS SHARES SENTIMENT 901 13,889 50 213 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 856 1,179 2,007 174 Positive
  10. 10. Most Engaging Brand Posts ibis 19-SEP-16, MON 1:00PM Pass this along if you're familiar with this bizarre sleep phenomenon! ???????? ENGMT. LIKES COMMENTS SHARES SENTIMENT 835 10,642 107 187 Negative Best Western 20-SEP-16, TUE 11:52AM Name this state for a chance to win a $100 Best Western gift card. Hint: This coastal state, whose o .. ibis 31-AUG-16, WED 4:15AM It is International Dog Day, and we're celebrating ibis' favorite four-legged client, @Chimiatibis! .. ENGMT.LIKES COMMENTS SHARES SENTIMENT 822 1,102 1,813 142 Uncategorized ENGMT. LIKES COMMENTS SHARES SENTIMENT 805 11,083 36 42 Positive
  11. 11. Best Western's Facebook Page saw the highest number of Fan posts (237). 0 50 100 150 200 250 redroofinn Best Western Days Inn ibis Motel 6 Holiday Inn Number of Fan Posts Fan Posts
  12. 12. Best Western received the highest percentage of Positive Sentiment (61.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% redroofinn Best Western Days Inn ibis Motel 6 Holiday Inn Negative Neutral Positive Sentiment Analysis
  13. 13. Days Inn responded to the highest percentage of Fan posts (72.92%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 0 200 400 600 800 1000 1200 1400 %ofFanPostsBrandRespondedto Average Response Time (mins) redroofinn Best Western Days Inn ibis Motel 6 Holiday Inn Brand Responses
  14. 14. Best Western published the most with 90 posts. 11% 4% 13% 6% 5% 10%16% 35% Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western Share Of Voice – Volume of Posts
  15. 15. ibis received the largest volume of Likes (92,260). 1% 80% 1% 2% 16% Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western Share Of Voice – Likes
  16. 16. Best Western received the largest volume of Comments (9,040). 1% 1% 5% 2% 1% 89% Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western Share Of Voice – Comments
  17. 17. Best Western received the largest volume of Shares (3,224). 4% 24% 1% 1%3% 2% 65% Travelodge USA Holiday Inn ibis redroofinn Days Inn Super 8 Motel 6 Best Western Share Of Voice – Shares
  18. 18. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  19. 19. Thank You For more information, please contact your account manager notjustnumbers@unmetric.com

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