Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Household CleaningProducts
onSocialMedia
Oct 1st – Nov 30th 2016
Cleaning Products: Social Media Report
This report looks at how
Household Cleaning Products
performed on social media betw...
Cross Channel Report
Oct 01, 2016 - Nov 30, 2016
Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume...
GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to c...
Oct 01, 2016 - Nov 30, 2016
Performance Snapshot
Network
Highest Audience
Size
The Honest Company The Honest Company The H...
Oct 01, 2016 - Nov 30, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
The Honest Company The Honest Company The...
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
The Honest Company
Instagram Twitt...
Audience Growth
Oct 01, 2016 - Nov 30, 2016
0 0.05 0.1 0.15 0.2 0.25
Babyganics
Mrs.Meyer's Clean Day
Seventh Generation
T...
Engagement
Oct 01, 2016 - Nov 30, 2016
0 1000 2000 3000 4000 5000 6000 7000
Babyganics
Mrs.Meyer's Clean Day
Seventh Gener...
Number Of Posts/Tweets
Oct 01, 2016 - Nov 30, 2016
0 50 100 150 200 250 300 350 400
Babyganics
Mrs.Meyer's Clean Day
Seven...
Total Likes
Oct 01, 2016 - Nov 30, 2016
0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000
Babyganics
...
Total Comments
Oct 01, 2016 - Nov 30, 2016
0 2000 4000 6000 8000 10000 12000
Babyganics
Mrs.Meyer's Clean Day
Seventh Gene...
Customer Service – Reply Time (inminutes)
Oct 01, 2016 - Nov 30, 2016
0 500 1000 1500 2000 2500 3000 3500
Babyganics
Mrs.M...
Customer Service – Response Rate
Oct 01, 2016 - Nov 30, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Babyganics
Mrs.Me...
Most Engaging Facebook Posts
The Honest Company
21-NOV-16, MON 8:10PM
#Honestly
ENGMT. LIKES COMMENTS SHARES
94,092 7,822 ...
@MayaRudolph & our partners in DC to
fight for companies to #comeclean
about ingredient disclosure...
21-Oct-16, Fri 05:09...
This one goes out to all the superheroes. �
09-Oct-16, Sun 09:01PM
ENGMT. LIKES COMMENTS FILTER
581 10,527 165 Normal
Most...
GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to c...
Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the en...
Prochain SlideShare
Chargement dans…5
×

Social Media Report - Household Cleaning Products October-November 2016

572 vues

Publié le

Explore the social media efforts of household cleaning products on facebook, twitter and instagram in this cross-channel report.
Find out audience growth, top posts and see how the brands engaged best with their audience.

Publié dans : Médias sociaux
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Social Media Report - Household Cleaning Products October-November 2016

  1. 1. Household CleaningProducts onSocialMedia Oct 1st – Nov 30th 2016
  2. 2. Cleaning Products: Social Media Report This report looks at how Household Cleaning Products performed on social media between Oct 1st – Nov 30th 2016
  3. 3. Cross Channel Report Oct 01, 2016 - Nov 30, 2016
  4. 4. Table of Contents  Performance Snapshot  Share of Voice Snapshot  Audience Size  Audience Growth  Engagement  Volume of Posts  Likes  Comments  Customer Service  Most Engaging Content Brands Analyzed in this report include: Babyganics, Mrs.Meyer's Clean Day, Seventh Generation, The Honest Company Oct 01, 2016 - Nov 30, 2016
  5. 5. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  6. 6. Oct 01, 2016 - Nov 30, 2016 Performance Snapshot Network Highest Audience Size The Honest Company The Honest Company The Honest Company Highest Growth Mrs.Meyer's Clean Day Mrs.Meyer's Clean Day Babyganics Highest Engagement Seventh Generation Seventh Generation Mrs.Meyer's Clean Day
  7. 7. Oct 01, 2016 - Nov 30, 2016 Share Of Voice Snapshot Network Most Number of Posts The Honest Company The Honest Company The Honest Company Most Number of Likes The Honest Company Seventh Generation The Honest Company Most Number of Comments The Honest Company Seventh Generation The Honest Company
  8. 8. 0.00M 0.50M 1.00M 1.50M 2.00M 2.50M Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Instagram Twitter Facebook Audience Size Oct 01, 2016 - Nov 30, 2016
  9. 9. Audience Growth Oct 01, 2016 - Nov 30, 2016 0 0.05 0.1 0.15 0.2 0.25 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Instagram Twitter Facebook
  10. 10. Engagement Oct 01, 2016 - Nov 30, 2016 0 1000 2000 3000 4000 5000 6000 7000 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Instagram Twitter Facebook
  11. 11. Number Of Posts/Tweets Oct 01, 2016 - Nov 30, 2016 0 50 100 150 200 250 300 350 400 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Instagram Twitter Facebook
  12. 12. Total Likes Oct 01, 2016 - Nov 30, 2016 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Twitter Facebook
  13. 13. Total Comments Oct 01, 2016 - Nov 30, 2016 0 2000 4000 6000 8000 10000 12000 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company LinkedIn Instagram Twitter Facebook
  14. 14. Customer Service – Reply Time (inminutes) Oct 01, 2016 - Nov 30, 2016 0 500 1000 1500 2000 2500 3000 3500 Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Twitter Facebook
  15. 15. Customer Service – Response Rate Oct 01, 2016 - Nov 30, 2016 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Babyganics Mrs.Meyer's Clean Day Seventh Generation The Honest Company Twitter Facebook
  16. 16. Most Engaging Facebook Posts The Honest Company 21-NOV-16, MON 8:10PM #Honestly ENGMT. LIKES COMMENTS SHARES 94,092 7,822 318 8,468 The Honest Company 04-NOV-16, FRI 8:00PM Haven't you heard, staying in is the new going out???? Seventh Generation 24-OCT-16, MON 5:37PM Reuse our toilet paper rolls to create easy, spooky Halloween characters! ENGMT. LIKES COMMENTS SHARES 58,323 6,318 265 5,068 ENGMT. LIKES COMMENTS SHARES 45,294 7,849 547 3,471
  17. 17. @MayaRudolph & our partners in DC to fight for companies to #comeclean about ingredient disclosure... 21-Oct-16, Fri 05:09PM ENGMT. FAV. REPLIES RETWEETS 1,000 2,866 77 1,350 Most Engaging Tweets #RETWEET to enter enter for a chance to win a pair of our exclusive #LoveToday stuffed animals! | R.. We are prepared to work harder than ever to ensure that the issues that matter are moved forward, n.. 19-Oct-16, Wed 08:00PM ENGMT. FAV. REPLIES RETWEETS 994 235 69 450 11-Nov-16, Fri 05:22PM ENGMT. FAV. REPLIES RETWEETS 761 233 21 87 Seventh Generation The Honest Company Seventh Generation
  18. 18. This one goes out to all the superheroes. � 09-Oct-16, Sun 09:01PM ENGMT. LIKES COMMENTS FILTER 581 10,527 165 Normal Most Engaging Instagram Posts Chapter 1: Where Did I Leave My Coffee? 21-Nov-16, Mon 08:02PM ENGMT. LIKES COMMENTS FILTER 578 9,905 323 Normal 15-Nov-16, Tue 12:01PM ENGMT. LIKES COMMENTS FILTER 578 9,305 440 Normal The Honest Company The Honest Company The Honest Company #Honestly
  19. 19. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  20. 20. Thank You For more information, please contact your account manager notjustnumbers@unmetric.com
  21. 21. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook:

×