Social Media Report - Retail Brands (Australia) July-August 2016

Top Retail Brands
on Social Media
July 1st – Aug 31st , 2016

Retail Brands: Social Media Report
This Report looks at how
Retail Brands (AU)
performed on Social Media between
July 1st – Aug 31st, 2016

Comparison of
“Retail Brands (AU)"
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

BONDS had the largest fan base of 904,674 while H&M(AU) showed the highest fan growth of 17.88%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Growth%
Number of Fans
H&M(AU) Havaianas(AU) Camilla Cotton On
Billabong Womens Australia AFENDS Forever New Quiksilver Australia
Zimmermann BONDS
Fans

H&M(AU) had the highest PTAT of 4.36% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
H&M(AU) Havaianas(AU) Cotton On Camilla Billabong Womens Australia AFENDS Forever New Quiksilver Australia Zimmermann BONDS
Conversations

BONDS published the greatest number of posts (111). H&M(AU) had the highest average engagement with a score of 440.
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
H&M(AU)
Havaianas(AU)
Camilla
Cotton On
AFENDS
Forever New
Zimmermann
BONDS
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

Zimmermann received the most number of Likes (55,022). H&M(AU) got the most number of Comments (8,322) and Shares
(2,005).
0K 10K 20K 30K 40K 50K 60K
H&M(AU)
Havaianas(AU)
Cotton On
Camilla
AFENDS
Billabong Womens Australia
Forever New
Quiksilver Australia
BONDS
Zimmermann
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
H&M(AU)
03-AUG-16, WED 5:53PM
Do you want $20 off your $60 purchase?
Simply like our Facebook page and present
your smartphone at ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 8,764 1,996 393 Positive
H&M(AU)
17-AUG-16, WED 8:06PM
Broadway Sydney, we have arrived!
The doors are officially open to our
Broadway Sydney store! Come ..
H&M(AU)
20-JUL-16, WED 11:50PM
Hey Uni & TAFE Students! Don’t miss out
on receiving 15% off your next purchase!
Deal ends this Sund ..
ENGMT. LIKES COMMENTS SHARES
982 5,512 685 62
972 1,098 1,133 82 Positive

H&M(AU)
07-AUG-16, SUN 4:00PM
Don’t miss out! If you would like to get $20
off your $60 purchase all you have to do is
like our Fa ..
946 3,194 450 108 Positive
H&M(AU)
06-AUG-16, SAT 6:00PM
Champion gymnast Chelsea Werner has
overcome many of the the challenges
Down Syndrome brings and has ..
BONDS
08-AUG-16, MON 3:09AM
Calling all Bonds babes & bros! We're on
the hunt for Christmas casuals to join our
Bonds store team ..
942 2,700 297 210 Positive
940 424 2,566 311 Positive

BONDS's Facebook Page saw the highest number of Fan posts (183).
0 20 40 60 80 100 120 140 160 180 200
H&M(AU)
Havaianas(AU)
Cotton On
AFENDS
Forever New
BONDS
Number of Fan Posts
Fan Posts

Forever New received the highest percentage of Positive Sentiment (43.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
H&M(AU)
Havaianas(AU)
Cotton On
AFENDS
Forever New
BONDS
Negative Neutral Positive
Sentiment Analysis

BONDS responded to the highest percentage of Fan posts (53.01%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 200 400 600 800 1000 1200 1400 1600
%ofFanPostsBrandRespondedto
Average Response Time (minutes)
H&M(AU) Havaianas(AU) Cotton On AFENDS Forever New BONDS
Brand Responses

BONDS published the most with 111 posts.
0%
13%
14%
1%
12%
0%23%
3%
16%
18%
Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)
Share Of Voice – Volume of Posts

Zimmermann received the largest volume of Likes (55,022).
0%
38%
15%
0%1%
0%
8%1%
4%
33%
Share Of Voice – Likes

H&M(AU) received the largest volume of Comments (8,322).
0%
10%
7%
0%
0%
0%
37%
2%0%
44%
Share Of Voice – Comments

H&M(AU) received the largest volume of Shares (2,005).
0%
18%
16%
0%
1%
0%
28%
2%
1%
34%
Share Of Voice – Shares

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Analysis of
H&M
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
301,770 45,771 17.88% Australia
H&M

Engagement Score Total Fan Posts
440 182
Total Posts Brand Response Rate
85 46.15%
Total Likes Avg. Reply Time
47,795 1 day, 8 mins
Total Comments General Sentiment
8,322 Neutral
Total Shares
2,005
BRAND POSTS FAN POSTS
Brand Overview

230K
240K
250K
260K
270K
280K
290K
300K
310K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
301,770
New Fans
45,771

Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
H&M had an average engagement score of 440 and a highest of 1000.

Community Analysis
H&M fans are largely from Australia followed by United States.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K
Australia
United States
United Kingdom
Germany
Taiwan
France
Malaysia
Italy
Thailand
Argentina

0
1
1
2
2
3
3
4
Brand Posts
Top keywords used Frequency
store 24
H&M Home 24
HMSport 12
collection 11
Conditions 10

38%
62%
Brand Participation Brand Non Participation
71%
0%
29%
Posititve Negative Neutral
Brand Posts - Engagement
H&M responded to 32 conversations generated by the 85 Posts
they published.
H&M receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts

03-AUG-16, WED 5:53PM
Do you want $20 off your $60 purchase?
Simply like our Facebook page and present
your smartphone at ..
1,000 8,764 1,996 393 Positive
17-AUG-16, WED 8:06PM
Broadway Sydney, we have arrived!
The doors are officially open to our Broadway
Sydney store! Come ..
20-JUL-16, WED 11:50PM
Hey Uni & TAFE Students! Don’t miss out
on receiving 15% off your next purchase!
Deal ends this Sund ..
982 5,512 685 62
972 1,098 1,133 82 Positive
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
H&M 83
shopping 24
clothing 21
trolley 19
opening 18
User Posts
0
1
2
3
4
5
6
7
8
9
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

H&M responded to 84 conversations generated by the 182 Posts
fans published.
H&M appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
46%
54%
34%
14%
52%

Analysis of
BONDS
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
904,674 3,491 .39% Australia
BONDS

Engagement Score Total Fan Posts
92 182
Total Posts Brand Response Rate
111 53.30%
Total Likes Avg. Reply Time
11,352 18 hrs, 20 mins
Total Comments General Sentiment
6,941 Neutral
Total Shares
1,636
BRAND POSTS FAN POSTS
Brand Overview

899K
900K
901K
902K
903K
904K
905K
Fan Growth
Total Fans
904,674
New Fans
3,491

Engagement
0
250
500
750
1,000
BONDS had an average engagement score of 92 and a highest of 756.

Community Analysis
BONDS fans are largely from Australia followed by New Zealand.
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Australia
New Zealand
United States
United Kingdom
India
Pakistan
Canada
Philippines
Indonesia

0
1
1
2
2
3
3
4
4
5
Brand Posts
Shop 44
Bonds Sport 24
prints 15
Bonds 14
new Bonds 14

7%
93%
68%
4%
28%
BONDS responded to 8 conversations generated by the 111 Posts
they published.
BONDS receives more positive than negative vibes from
comments on their Posts.

08-AUG-16, MON 3:09AM
Calling all Bonds babes & bros! We're on the
hunt for Christmas casuals to join our Bonds
store team ..
940 424 2,566 311 Positive
26-AUG-16, FRI 3:10AM
Donut kill my vibe.
#Bondspiration
15-AUG-16, MON 4:15AM
Overload on cuteness with 40% off ALL
kids and baby. Hurry, four days only! Shop
now: www.bonds.com. ..
877 2,480 994 473
691 348 1,177 60

0 20 40 60 80 100 120
0 50 100 150 200 250
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25 30
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
BONDS 51
time 23
Thanks 21
zippy 17
size 16
User Posts
0
2
4
6
8
10
12
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

BONDS responded to 97 conversations generated by the 183
Posts fans published.
BONDS appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
53%
47%
36%
11%
53%

Analysis of
Zimmermann
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
296,430 6,081 2.09% Australia
Zimmermann

Engagement Score Total Comments
411 1,875
Total Posts Total Shares
60 1,063
Total Likes
55,022
BRAND POSTS
Brand Overview

287K
288K
289K
290K
291K
292K
293K
294K
295K
296K
297K
Fan Growth
Total Fans
296,430
New Fans
6,081

Engagement
0
250
500
750
1,000
Zimmermann had an average engagement score of 411 and a highest of 863.

Community Analysis
Zimmermann fans are largely from Australia followed by Vietnam.
0K 20K 40K 60K 80K 100K 120K 140K
Australia
Vietnam
India
Indonesia
United States
Thailand
New Zealand
Malaysia
Philippines

0
1
1
2
2
3
3
4
Brand Posts
Shop 39
Wear collection 25
Mirror Mirror 24
Fall 16 Ready 23
16 collection 14

3%
97%
88%
0% 12%
Zimmermann responded to 2 conversations generated by the 60
Posts they published.
Zimmermann receives more positive than negative vibes from
comments on their Posts.

01-AUG-16, MON 7:30AM
Island Smile:
Pandora Sykes wears the Eden Embroidered Tie Dress while
holidaying in Mykonos.
Sho ..
863 3,111 275 21 Positive
15-AUG-16, MON 12:50AM
Spotted:
Alessandra Ambrosio wears our Caravan Flutter
Bodice and Caravan Flutter Short from Resort ..
21-JUL-16, THU 10:00PM
Wonderful in White:
We’re chasing the sun this weekend in an
all-white ensemble. We’ve styled our Z ..
728 2,841 34 8
713 1,856 192 13 Positive

0 10 20 30 40 50 60
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

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Social Media Report - Retail Brands (Australia) July-August 2016

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