WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.

1. Social Media Shakedown of Top Brands in December 2013
analyzed by

2. The Unmetric Platform
Unmetric monitors over 10,000 brands
across 30 sectors and geographies.
We analyze data from:
Some of our clients across the globe:

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Brands that Gained the Most New Fans
6,000,000
Added more than 5.6 Million Fans
5,695,591
5,000,000
4,000,000
3,000,000
2,205,709
2,145,444
2,140,974
2,000,000
1,694,726
1,274,053
1,084,451
1,000,000
959,152
932,583
849,204
Western
Digital
Samsung
Mobile
Cornetto
-
Doritos
December 2013
NIVEA
Pepsi
Facebook
Coca-Cola
Turkish
Airlines
Keurig

5. Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 232%
250%
232%
198.30%
200%
187.80%
183.60%
179.30%
156.40%
150%
154.60%
145.80%
124.30%
122.90%
100%
50%
0%
Pulsar
Watches
December 2013
Molina Microsoft for Elements Utz Snacks
Healthcare
Work
Therapeutic
Massage
OZY
American
Dubble
Turkish
Heritage
Bubble Airlines USA
Chocolate Bubble Gum
The Neat
Company

6. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
December 2013
Brand

8. A Closer Look at
Selected Top
Brands

9. Reese’s – Fan Engagement
In December, Reese’s posted lots of updates with recipes featuring Reese’s Peanut Butter Cups, and
these posts engaged well with their fans. As a result, Reese’s garnered an average engagement score of
184, which was more than 5 times the sector average of 34.

10. Mary Kay – Gorgeous Greeting Giveaway
Mary Kay ran the ‘Gorgeous Greeting Giveaway’ contest in December asking its fans to comment for
a chance to win a Mary Kay product. The posts around the giveaway generated lots of buzz for the
brand.
The Gorgeous Greeting Giveaway posts received an
average engagement score of 334, whereas the
brand’s overall average engagement score was just
276.
Mary Kay’s average engagement score for
December was more than 9 times the sector
average.

11. Walmart – Content Strategy
Out of Walmart’s 210 Admin posts on its Facebook page in December, the posts around ‘Questions to Fans’
engaged the best with its fans whereas the brand focused on posting more Store-specific updates.
Posts that contained videos engaged the best but
the posts that contained Photos were the most
common type posts by Walmart

12. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

13. Brands that Gained the Most New Followers
added 874K new Followers on Twitter
1,000,000
900,000
873,934
800,000
696,836
700,000
595,570
600,000
563,873
551,621
530,855
500,000
402,627
400,000
390,569
352,770
275,712
300,000
200,000
100,000
-
YouTube
December 2013
Vine
Samsung
Mobile
Instagram
Twitter
CNN
Breaking
News
ESPN
Android
Ellen
Google Play
DeGeneres

14. Brands that Tweeted the Most
News brands have been the most prolific tweeters
7,000
6,503
6,000
5,000
4,000
2,848
3,000
2,752
2,745
2,519
2,411
2,192
2,104
1,991
1,985
WCPO
The
Associated
Press
E! Online
Forbes
2,000
1,000
-
Huffington
NBC10
The Boston
Post
Philadelphia
Globe
December 2013
Slate
NBC Los
Angeles
The
Guardian

15. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

16. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
December 2013
Brand

17. A Closer Look at
Selected Top
Brands
SO

18. Keurig - #TwelveDaysOfKeurig
Keurig celebrated the holidays with the ‘Twelve Days of Keurig’ Campaign and gave away one gift per day between
December 1st and 12th. The campaign engaged best with its followers and the hashtag #TwelveDaysOfKeurig was
the most engaging hashtag with an engagement score of 758.
Keurig’s average engagement score peaked between
December 1st and 12th.
Keurig’s overall Twitter average engagement
score was 380 in December, while the Home
Appliance sector average was just 137.

19. Michael Kors - #StyleTip
Michael Kors’ ‘Style Tips’ tweets generated lots of buzz for the brand in December and #StyleTip was one of the
most engaging hashtags for the brand with an engagement score of 258
#StyleTip was the most used hashtag by
the brand and its followers.

20. McDonalds - #winatmcds
McDonalds gave away Xbox One consoles in a Twitter contest between December 3rd and 23rd . The contest
generated lots of buzz for the brand on Twitter in December. #winatmcds was tweeted more than 7,200 times by its
followers.
The number of tweets with the hashtags
#winatmcds and #xboxone peaked when the
contest was announced on December 3rd.

21. Victoria’s Secret – #vsfashionshow
Victoria’s Secret did a live coverage of the VS Fashion Show on CBS on the 10th December and also ran a Twitter
contest along with it. Tweets around the VS Fashion Show engaged the best with its followers. The overall average
engagement score for the brand was 259, which is 3 times the sector average of 84.
The number of mentions of @VictoriasSecret and
the hashtag #vsfashionshow peaked on the 10th
December, when the VS Fashion went live on TV.

22. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

23. Brands with the Most New Views
160,000,000
140,000,000
added an incredible 138 million views mostly from a
single video
138,680,909
120,000,000
117,367,038
100,000,000
87,227,768
80,000,000
79,285,840
72,767,535
62,879,584
60,000,000
40,000,000
20,000,000
-
December 2013
53,460,184
46,516,849
43,471,018
42,990,926

24. Top Videos of the Month
Turkish Airlines – Kobe Vs Messi: Selfie Shootout YouTube Rewind – What Does 2013 Say?
WestJet Christmas Miracle: real-time giving
December 2013
Amazon – Prime Air

25. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

26. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
December 2013
Brand

27. A Closer Look at
Selected Top
Brands
SO

28. Turkish Airlines – Kobe Vs Messi: Selfie Shootout
Turkish Airlines’ video on the ‘Selfie Shootout’ between
Kobe and Messi was the most watched brand video in
December with more than 135 million views.
Video Views Growth

29. YouTube Rewind: What Does 2013 Say?
YouTube’s mashup of popular moment of 2013
garnered more than 72 million views in December.
Video Views Growth

30. WestJet Christmas Miracle: real-time giving
WestJet’s Christmas Miracle video was the most viewed
video on its channel in December with more than 34
million views
Video Views Growth

31. Amazon Prime Air
The video on Amazon’s new delivery system ‘Prime Air’
was viewed more than 13 million times in December.
Video Views Growth

32. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
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