1. Digital Business
2015-2016
Digital Business. Merging physical and digital.
1st Master HEC-Ulg
André Blavier
1

2. 1. Introduction to the course.
Tools for your technology watch.
2. Introduction to the digital transformation.
Data, Cloud, Social, mobile, GAFA, NATU, Giga economy, …
3. The digital platform.
Web standards, API, apps, cloud based, (big) (open) data, …
4. E-business & digital marketing.
SEM & content, permission, social, mobile, …
5. Data, Cloud and Sharing economy
Your company facing the digital disruption, …
6. Digital business. Perspectives from the algorithmic world.
Focus on the media sector and the industry 4.0, …
2
Table of content (adapted)

3. 3
Internet of everything
Internet
of things
Internet
of industry
Internet
of energy
Internet
of data
Internet
of you
Internet
of health
50 billions of
connected
things by 2020
(Cisco)
Internet of …

4. 4Source : Orange & www.sparked.com
Internet of cows
A connected cow transmits
200 MB of data each year.

5. 5
Mobile Cloud
Empowerment
Data
Digital
transformationOf course, it is not that simple ;-)
Tesla is highly technological, …
The NATU model is “essentially” based on
a disruption of existing uses and markets.
It is mainly powered by (at the beginning)
lightweight platforms combining cloud,
mobile, social and data.
NATU

6. 6Sources : Digital Disruption (Sitecore). Google Finance. BBC. Wikipedia
2008
Blockbuster CEO
dismisses Netflix
as a threat
Netflix doesn’t really have or do anything
that we can’t or don’t already do ourselves
John Antioco. Blockbuster CEO, 2008
1985
Blockbuster
opened
its first store
in the US
1997
Netflix
founded
2000
Blockbuster had
the opportunity
to buy Netflix
for $ 50 million
… but turned
it down
1999
Blockbuster
bought
by Viacom for
$ 8.4 billion
2003
Netflix posted it
first profit earning
Of $ 6.5 million on
revenues of
$ 272 million
2006
Blockbuster
valued at
$ 500 million
2010
Blockbuster
filed for
bankruptcy
in the US
2013
Blockbuster
went into
administration
in the UK
2011
Netflix ads digital
streaming to its
business model
and hikes its
prices, infuriating
customers
2014
Netflix has > 50 million
subscribers in 50 countries
with revenues in excess of
$ 4 billion and net income
of $ 183 million

7. 7Source : www.nytimes.com

8. 8Source : @earthquakesLA

9. 9Source : www.dezeen.com
Algorithmic journalism machine
generates free newspaper for Milan
design week.

10. 10Source : fortune.com/2015/06/18/google-crowdsourcing-news
Cloud + Data + Social … a new era of digital
cowdsourced news hubs. The newswire will
be a feed of verified YouTube videos that
news outlets and websites can choose from
and/or embed in their stories. Storyful
launched a similar sort of newswire project
last year with Facebook, called FB Newswire.

11. 11Source : Gartner
Entering the Digital Business phase
Web
E-business
E-commerce
Digital
Marketing
2000 2005 2015 2020
Digital
Business
Business
PeoplePeople
Business
People
Business
People
Things
Business
People
Things &
Smart
Machines
Autonomous
Business
Digital business : the creation of new
business designs reached by blurring
the digital and physical worlds.

12. 12Source : Gartner
Digital Business : bringing the physical
world into the digital world
A part can be digitally
transmitted and 3D printed.
A new way to export.
Parking spots and industrial
machines are part of the Internet.
A video ad model's hair blows in
wind caused by subway arrival.
Physical space is an ad medium.

13. • New opportunities will be created as the physical world "comes
online“. New trends emerge and regulations adapt (connected
manufacturing & healthcare, smart cities, autonomous cars, …).
• Combine these with digital capabilities that already exist
(e-commerce, e-banking, digital media, e-government, …).
• The convergence of the physical and digital world will create
significant new opportunities :
• Private and public sector enterprises will pursue these new
opportunities and become digital businesses.
• The time for change is now. Viable business cases, favorable
regulatory environment and capable technologies will align to
create the right conditions.
13Source : Gartner
Digital business for all … with specific
opportunities for everyone …

14. 14
Digital Business. Refers to the emerging trend of creating new
business designs by blurring the physical and digital worlds.
Source : Gartner

15. Digital Technologies
• Internet of Things
• Smart machines
• 3D printing
• Human augmentation
• Mobile, social, analytics, cloud
Digital Trends
• Sharing economy
• Unbanked coming online
• Second screen
• Quantified self
New Regulations
• Legalization of autonomous vehicles
• Legalization of remote prescriptions
• Taxation and trade policies on 3D printed goods
15Source : Gartner
Creating a Digital Business
Current
Business
Digital
Business

16. Digital Technologies
• Internet of Things
• Big data
• 3D Printing
Digital Trends
• Digitalization of service,
maintenance & manufacturing
New Regulations
• None
16Source : Gartner
Full-scale mandates
Manu-
facturer Industrial Internet

17. Digital Technologies
• Internet of Things
• Big data
• 3D Printing
Digital Trends
• Smart cities
• Industry competitiveness
New Regulations
• EU directives on IoT and environment
17Source : Gartner
Full-scale mandates
Country
Industry 4.0

18. 18
Industry 4.0. Fourth industrial revolution. Collective term
embracing a number of contemporary automation, data exchange
and manufacturing technologies. It had been defined as 'a
collective term for technologies and concepts of value chain
organization' which draws together Cyber-Physical Systems, the
Internet of Things and the Internet of Services.
https://en.wikipedia.org/wiki/Industry_4.0

19. Digital Technologies
• Big data
• Social
Digital Trends
• Unbanked coming online
New Regulations
• Eliminating digital divide.
• Banking licenses granted to e-commerce
players
19Source : Gartner
New digital products and services
Financial
services

20. Digital Technologies
• Internet of Things
• Mobile
• Social
Digital Trends
• Sharing economy
New Regulations
• Legalization of private drivers taxiing
20Source : Gartner
New competitors and digital substitutes
Taxis

21. Digital Technologies
• Internet of Things
• Wearables
Digital Trends
• Quantified self
• Preventative medicine
New Regulations
• U.S. Affordable Care Act
increases wellness incentives
21Source : Gartner
New digital products and services
Healthcare
Insurance

22. Digital Technologies
• Internet of Things
• Wearables
Digital Trends
• Quantified self
• Wearables as fashion
New Regulations
• None
22Source : Gartner
New experiences in digital future
Enter-
tainment
Disney
Magic Bands

23. @ Home
andre.blavier@gmail.com
www.andreblavier.be … needs
to be updated :-(
@ School ;-)
Affiliate Professor
andre.blavier@ulg.ac.be
@ Work
Web & Communication Manager
andre.blavier@aei.be
www.digitalwallonia.be linkedin.com/in/andreblavier
facebook.com/unpeudeblabla
@unpeudeblabla
andre.blavier
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