This document summarizes the social media analysis of the launch of UNDP's 2014 Annual Review. It found that the biggest influencers tweeting about the review were UNDP entities themselves along with Devex and Global Pulse. The tweets saw high engagement rates and came in several languages including Arabic, Danish, English, French and Spanish. The launch of the 2014 Review generated the most tweets, retweets, favorites, mentions and new followers for @UNDP_innovation compared to other events. The online review itself received over 1,300 views on SlideShare in its first month.

1. UNDP Innovation Facility
Social Media analysis
Launch of 2014 Annual Review

2. Who tweeted 2014 review
Biggest influencers tweeting
UNDP (English, Spanish, French), Helen Clark, UNDP
Mexico, UNDP Eurasia, Devex and Global Pulse

3. Who tweeted 2014 review
Tweets from Danish entities
Danish Mission, UNDP_Danmark, MindLab,
UN Regional Information Center DK
Other partners and target audiences
Devex, DIY Toolkit, IGRD Mexico, Kolba Labs,
MiLab Moldova, MindLab DK, Plus Acumen

4. Who tweeted 2014 review
Tweets in Arabic, Danish, English, French and Spanish
Most active #inno4dev tweeters
Most active 2014 review tweeters
(out of 108 tweets)
UNDP Innovation
UNDP Arabic
UNDP Denmark
UNDP EU in Brussels
UNDP English
UNDP LAC
UNDP Spanish
UNDP Sri Lanka
UNDP Egypt
UNDP Philippines
UNDP Barbados & OECS

5. Who tweeted 2014 review
UNDP corporate accounts tweeting
Country Offices: Armenia, Barbados,
Belarus, Egypt, India, Mexico, Mongolia,
PNG & Pacific, Philippines, Sri Lanka,
Turkey, Zimbabwe
UNDP global in Arabic, English, French
and Spanish
UNDP regional Arab States, ECIS and LAC
UNDP EU in Brussels, UNDP GCPSE

6. Engagement rate
For the day of the launch,
Each tweet from @UNDP_innovation received
6x the average rate of impressions
over 3x the average number of retweets & favorites
over 4x the number of URL clicks
For the week of the launch,
Each tweet from @UNDP_innovation received
twice the rate of impressions
50% more Retweets, favorites and URL clicks

7. Tweets + RTs 1May-16June
from @UNDP_innovation
UNICEF IF launch
EB side event
2014 Review launch
AHDR inno camp

8. Retweets
Favorites
UNICEF IF launch
2014 Review launch
UNICEF IF launch
2014 Review launch

9. Mentions
2014 Review launch

10. Follower growth
Most influential
followers overall
2014 Review launch

11. undp.org/innovation2014
1362 views on SlideShare in the first month (19 May – 19 June 2015)

12. undp.org/innovation2014