Presence is the feeling of being within a virtual environment and the perception of that landscape. Presence is a distinct form of imagery triggered by digital media that exists on an imagery continuum from thought to imagination. Presence involves narrative transportation and cognitive elaboration.

2. • Oxford, December 2010

4. Presence • feeling ‘within’ the virtual environment

5. Presence • perception landscape

6. Imagery
non-factual umbrella

8. Presence:
distinct imagery form triggered
by digital media

9. Imagery continuum
Thought-imagery Imagination-imagery
Narrative
transportation
Cognitive elaboration