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Using social media to assist your
applications
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://mjmobbs.com
twitter: mjmobbs




                          www.le.ac.uk/careers
Consider…How do you…
• Keep up-to-date with developments in the area you
  want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?



                                      www.le.ac.uk/careers
www.le.ac.uk/careers
www.le.ac.uk/careers
Your not alone!
On average, UK adult users of Facebook said
they were under the influence of alcohol in 76%
of the pictures in which they were "tagged".

http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-
in-three-quarters-of-Facebook-photos.html - 15/12/2012




                                                     www.le.ac.uk/careers
www.le.ac.uk/careers
Why engage with social media




                               www.le.ac.uk/careers
Keep Up with Employers and Partners




KPMG Graduate Recruitment

                             Company profile




       @KPMG_UK_LLP
                               KPMG Channel
                              www.le.ac.uk/careers
Keeping in touch with the sector
RSS Feeds and News
readers




                             www.le.ac.uk/careers
How to engage with Social Media
         Facebook
         • Social
         • Large companies                   Twitter
           have Fan Pages                    • Networking
         LinkedIn                            • Share ideas
         • More professional
                                             • Job Search
         • Digital CV and achievements
         • Large number of companies
           and groups of similar interests
                                       www.le.ac.uk/careers
Do employers use it?




http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-
screen-candidates-infographic/


                                                 www.le.ac.uk/careers
How to engage with Social Media
         Facebook
         • Social
         • Large companies                   Twitter
           have Fan Pages                    • Networking
         LinkedIn                            • Share ideas
         • More professional
                                             • Job Search
         • Digital CV and achievements
         • Large number of companies
           and groups of similar interests
                                       www.le.ac.uk/careers
How to engage with Social Media
         Facebook
         • Social
         • Large companies                   Twitter
           have Fan Pages                    • Networking
         LinkedIn                            • Share ideas
         • More professional
                                             • Job Search
         • Digital CV and achievements
         • Large number of companies
           and groups of similar interests
                                       www.le.ac.uk/careers
Get the most out of twitter



• Write a biography               • Consider your tweets
• Link to personal website        • Engage in conversation
• Follow interesting people…but   • Use and follow #tags
  not too many
                                  • Link to new developments
                                    and interests
                                  • Amplify - Retweet



                                           www.le.ac.uk/careers
Get the most out of twitter



   • Write a biography                               • Consider your tweets
   • Link to personal website                        • Engage in conversation
   • Follow interesting people…but                   • Use and follow #tags
     not too many
                                                     • Link to new developments
                                                       and interests
                                                     • Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
                                                                 www.le.ac.uk/careers
Get the most out of twitter



   • Write a biography                               • Consider your tweets
   • Link to personal website                        • Engage in conversation
   • Follow interesting people…but                   • Use and follow #tags
     not too many
                                                     • Link to new developments
                                                       and interests
                                                     • Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
                                                                 www.le.ac.uk/careers
Get the most out of twitter



 • Write a biography               • Consider your tweets
 • Link to personal website        • Engage in conversation
 • Follow interesting people…but   • Use and follow #tags
   not too many
                                   • Link to new developments
Job Search                           and interests
• www.tweetmyjobs.com              • Amplify - Retweet
• www.twitterjobsearch.com
• @graduatejobsuk
                                            www.le.ac.uk/careers
How to engage with Social Media
         Facebook
         • Social
         • Large companies                   Twitter
           have Fan Pages                    • Networking
         LinkedIn                            • Share ideas
         • More professional
                                             • Job Search
         • Digital CV and achievements
         • Large number of companies
           and groups of similar interests
                                       www.le.ac.uk/careers
“In three to five years time I would
     expect not to be looking at CVs and
     doing most of my recruiting online
     using LinkedIn”
                                                         Graduate Recruiter –
                                                         Accenture




http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
                                                         www.le.ac.uk/careers
Get the most out of LinkedIn
• Create a full Profile
   – Keep it up-to-date

• Get Recommendations
• Use Updates
• Make Connections
   – Personalised

• Research Employers
   – “Follow” for news and jobs

                                  www.le.ac.uk/careers
New player in the game
              • Circles make sharing more private
              • Ability to follow all
              • Integration with other popular
                Google tools




                                        www.le.ac.uk/careers
New player in the game




                         www.le.ac.uk/careers
New player in the game
                  • Circles make sharing more private
                  • Ability to follow all
                  • Integration with other popular
                    Google tools

Corporate pages               Job Search sites




                                            www.le.ac.uk/careers
Google+
“Google Plus is definitely useful for personal
branding, it combines the best of Twitter and
LinkedIn and possibly even Facebook. You are able to
be picked up in Google searches, to show off a public
profile full with information about what you do,
content shared and even links to your site, blog and
other places.”
http://jorgensundberg.net/content/10-personal-branding-ideas-google-
plus


                                                www.le.ac.uk/careers
More in-depth reflection and writing
                        • Blogs enable you to write
                          longer, more in-depth
                          reflections into activities
                          you engage in
 Wordpress
                        • Can share via Social
                          Media
                        • Help with applying for
             Blogger      jobs or right business
                          documents

                              http://mjmobbs.com
Posterous
                               www.le.ac.uk/careers
Netiquette and manage your networks
• Build a positive       • Build relationships over
                           time
  presence
                         • Be sincere
• Expand your network
                         • Decide on boundaries
  and make connections




                                   www.le.ac.uk/careers
Digital Footprint




   Google Yourself!


              kgbpeople.com

                              www.le.ac.uk/careers
Protecting Yourself
• Keep it private     Do you want
                      employer, lecturers,
• Check your Social   colleague, your
  Network Privacy     mum to see it?
  Settings




                          www.le.ac.uk/careers
Promoting yourself
 Link your sites together   Add selected link to your:
                            • CV
                            • Email signature

                             Matthew Mobbs
                             Learning Technologist
                             Careers Service
                             University of Leicester
                             LE1 7RH

                             e: mjm33@le.ac.uk
                             Web: mjmobbs.com
                             Twitter: @mjmobbs
                             LinkedIn: http://uk.linkedin.com/pub/matthew-
                             mobbs/7/381/48b



                                              www.le.ac.uk/careers
Now Consider…How you will…
• Keep up-to-date with developments in the area you want
  to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?


         Make an Action Plan
                                         www.le.ac.uk/careers
Consider…How do you…
                             Find out about     Keep up
                           Employers/Business
                                Partners
                                                to date


   Personal
 Brand/Identity                                               Find out about
                                                            Employers/Business
                                                                 Partners


 Networking                                                        Find jobs
                                                Employer
                  Groups
                                                 Profiles

                                                                 Networking


                                 Profile                           Find jobs

 Keep up                                                         Personal
 to date                                                       Brand/Identity

                                                    www.le.ac.uk/careers
Thank-you
All the resources: http://goo.gl/k9e7c
   mjmobbs.com                 facebook.com/uolcs

   @mjmobbs                    @uolcs

                               Careers Service,
   Matthew Mobbs
                               University of Leicester
   Matthew Mobbs

   mjm33@le.ac.uk




                                         www.le.ac.uk/careers

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Using social media to assist your applications

  • 1. Using social media to assist your applications Matthew Mobbs e: mjm33@le.ac.uk web: http://mjmobbs.com twitter: mjmobbs www.le.ac.uk/careers
  • 2. Consider…How do you… • Keep up-to-date with developments in the area you want to work? • Network with employers? • Gain an insight into recruitment process? • Find jobs? • Promote yourself as a brand? www.le.ac.uk/careers
  • 5. Your not alone! On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged". http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk- in-three-quarters-of-Facebook-photos.html - 15/12/2012 www.le.ac.uk/careers
  • 7. Why engage with social media www.le.ac.uk/careers
  • 8. Keep Up with Employers and Partners KPMG Graduate Recruitment Company profile @KPMG_UK_LLP KPMG Channel www.le.ac.uk/careers
  • 9. Keeping in touch with the sector RSS Feeds and News readers www.le.ac.uk/careers
  • 10. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking LinkedIn • Share ideas • More professional • Job Search • Digital CV and achievements • Large number of companies and groups of similar interests www.le.ac.uk/careers
  • 11. Do employers use it? http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to- screen-candidates-infographic/ www.le.ac.uk/careers
  • 12. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking LinkedIn • Share ideas • More professional • Job Search • Digital CV and achievements • Large number of companies and groups of similar interests www.le.ac.uk/careers
  • 13. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking LinkedIn • Share ideas • More professional • Job Search • Digital CV and achievements • Large number of companies and groups of similar interests www.le.ac.uk/careers
  • 14. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweet www.le.ac.uk/careers
  • 15. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweet http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012- 1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012 www.le.ac.uk/careers
  • 16. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweet http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012- 1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012 www.le.ac.uk/careers
  • 17. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments Job Search and interests • www.tweetmyjobs.com • Amplify - Retweet • www.twitterjobsearch.com • @graduatejobsuk www.le.ac.uk/careers
  • 18. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking LinkedIn • Share ideas • More professional • Job Search • Digital CV and achievements • Large number of companies and groups of similar interests www.le.ac.uk/careers
  • 19. “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn” Graduate Recruiter – Accenture http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/ www.le.ac.uk/careers
  • 20. Get the most out of LinkedIn • Create a full Profile – Keep it up-to-date • Get Recommendations • Use Updates • Make Connections – Personalised • Research Employers – “Follow” for news and jobs www.le.ac.uk/careers
  • 21. New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google tools www.le.ac.uk/careers
  • 22. New player in the game www.le.ac.uk/careers
  • 23. New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google tools Corporate pages Job Search sites www.le.ac.uk/careers
  • 24. Google+ “Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.” http://jorgensundberg.net/content/10-personal-branding-ideas-google- plus www.le.ac.uk/careers
  • 25. More in-depth reflection and writing • Blogs enable you to write longer, more in-depth reflections into activities you engage in Wordpress • Can share via Social Media • Help with applying for Blogger jobs or right business documents http://mjmobbs.com Posterous www.le.ac.uk/careers
  • 26. Netiquette and manage your networks • Build a positive • Build relationships over time presence • Be sincere • Expand your network • Decide on boundaries and make connections www.le.ac.uk/careers
  • 27. Digital Footprint Google Yourself! kgbpeople.com www.le.ac.uk/careers
  • 28. Protecting Yourself • Keep it private Do you want employer, lecturers, • Check your Social colleague, your Network Privacy mum to see it? Settings www.le.ac.uk/careers
  • 29. Promoting yourself Link your sites together Add selected link to your: • CV • Email signature Matthew Mobbs Learning Technologist Careers Service University of Leicester LE1 7RH e: mjm33@le.ac.uk Web: mjmobbs.com Twitter: @mjmobbs LinkedIn: http://uk.linkedin.com/pub/matthew- mobbs/7/381/48b www.le.ac.uk/careers
  • 30. Now Consider…How you will… • Keep up-to-date with developments in the area you want to work? • Network with employers? • Gain an insight into recruitment process? • Find jobs? • Promote yourself as a brand? Make an Action Plan www.le.ac.uk/careers
  • 31. Consider…How do you… Find out about Keep up Employers/Business Partners to date Personal Brand/Identity Find out about Employers/Business Partners Networking Find jobs Employer Groups Profiles Networking Profile Find jobs Keep up Personal to date Brand/Identity www.le.ac.uk/careers
  • 32. Thank-you All the resources: http://goo.gl/k9e7c mjmobbs.com facebook.com/uolcs @mjmobbs @uolcs Careers Service, Matthew Mobbs University of Leicester Matthew Mobbs mjm33@le.ac.uk www.le.ac.uk/careers

Notes de l'éditeur

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  3. According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  4. Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites