1. Using social media to assist your
applications
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/careers
2. Consider…How do you…
• Keep up-to-date with developments in the area you
want to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
www.le.ac.uk/careers
5. Your not alone!
On average, UK adult users of Facebook said
they were under the influence of alcohol in 76%
of the pictures in which they were "tagged".
http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-
in-three-quarters-of-Facebook-photos.html - 15/12/2012
www.le.ac.uk/careers
8. Keep Up with Employers and Partners
KPMG Graduate Recruitment
Company profile
@KPMG_UK_LLP
KPMG Channel
www.le.ac.uk/careers
9. Keeping in touch with the sector
RSS Feeds and News
readers
www.le.ac.uk/careers
10. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
LinkedIn • Share ideas
• More professional
• Job Search
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers
11. Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-
screen-candidates-infographic/
www.le.ac.uk/careers
12. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
LinkedIn • Share ideas
• More professional
• Job Search
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers
13. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
LinkedIn • Share ideas
• More professional
• Job Search
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers
14. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
www.le.ac.uk/careers
15. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
www.le.ac.uk/careers
16. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
and interests
• Amplify - Retweet
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
www.le.ac.uk/careers
17. Get the most out of twitter
• Write a biography • Consider your tweets
• Link to personal website • Engage in conversation
• Follow interesting people…but • Use and follow #tags
not too many
• Link to new developments
Job Search and interests
• www.tweetmyjobs.com • Amplify - Retweet
• www.twitterjobsearch.com
• @graduatejobsuk
www.le.ac.uk/careers
18. How to engage with Social Media
Facebook
• Social
• Large companies Twitter
have Fan Pages • Networking
LinkedIn • Share ideas
• More professional
• Job Search
• Digital CV and achievements
• Large number of companies
and groups of similar interests
www.le.ac.uk/careers
19. “In three to five years time I would
expect not to be looking at CVs and
doing most of my recruiting online
using LinkedIn”
Graduate Recruiter –
Accenture
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
www.le.ac.uk/careers
20. Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/careers
21. New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular
Google tools
www.le.ac.uk/careers
23. New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular
Google tools
Corporate pages Job Search sites
www.le.ac.uk/careers
24. Google+
“Google Plus is definitely useful for personal
branding, it combines the best of Twitter and
LinkedIn and possibly even Facebook. You are able to
be picked up in Google searches, to show off a public
profile full with information about what you do,
content shared and even links to your site, blog and
other places.”
http://jorgensundberg.net/content/10-personal-branding-ideas-google-
plus
www.le.ac.uk/careers
25. More in-depth reflection and writing
• Blogs enable you to write
longer, more in-depth
reflections into activities
you engage in
Wordpress
• Can share via Social
Media
• Help with applying for
Blogger jobs or right business
documents
http://mjmobbs.com
Posterous
www.le.ac.uk/careers
26. Netiquette and manage your networks
• Build a positive • Build relationships over
time
presence
• Be sincere
• Expand your network
• Decide on boundaries
and make connections
www.le.ac.uk/careers
27. Digital Footprint
Google Yourself!
kgbpeople.com
www.le.ac.uk/careers
28. Protecting Yourself
• Keep it private Do you want
employer, lecturers,
• Check your Social colleague, your
Network Privacy mum to see it?
Settings
www.le.ac.uk/careers
29. Promoting yourself
Link your sites together Add selected link to your:
• CV
• Email signature
Matthew Mobbs
Learning Technologist
Careers Service
University of Leicester
LE1 7RH
e: mjm33@le.ac.uk
Web: mjmobbs.com
Twitter: @mjmobbs
LinkedIn: http://uk.linkedin.com/pub/matthew-
mobbs/7/381/48b
www.le.ac.uk/careers
30. Now Consider…How you will…
• Keep up-to-date with developments in the area you want
to work?
• Network with employers?
• Gain an insight into recruitment process?
• Find jobs?
• Promote yourself as a brand?
Make an Action Plan
www.le.ac.uk/careers
31. Consider…How do you…
Find out about Keep up
Employers/Business
Partners
to date
Personal
Brand/Identity Find out about
Employers/Business
Partners
Networking Find jobs
Employer
Groups
Profiles
Networking
Profile Find jobs
Keep up Personal
to date Brand/Identity
www.le.ac.uk/careers
32. Thank-you
All the resources: http://goo.gl/k9e7c
mjmobbs.com facebook.com/uolcs
@mjmobbs @uolcs
Careers Service,
Matthew Mobbs
University of Leicester
Matthew Mobbs
mjm33@le.ac.uk
www.le.ac.uk/careers
Notes de l'éditeur
1min
1 min
According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites