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upstain.com
Changing the world of marketing
(with eye tracking)
Friday 14 November 14
Hey, I'm Jason and after
15 years in marketing, it’s
time for change.
Big time!
Jason McMillion, Founder Upstain
Friday 14 November 14
I’m annoyed with not knowing
something...
How my new marketing campaign is going
to perform, BEFORE it’s pushed out.
Friday 14 November 14
you may know that eye tracking
can provide extremely valuable
insights....
But, there are a few concerns
with the current eye tracking
market.
Friday 14 November 14
Is this you?...
Your newsletter needs to be sent out this
Thursday.
Your magazine ad has to be sent to the
print shop ASAP.
Your new landing page needs to go live
tomorrow.
Friday 14 November 14
In this case,
traditional eye tracking
services
just won’t cut it!
Friday 14 November 14
...almost always involving
huge projects taking weeks or
months and costing
$5,000 up to $75,000.
Friday 14 November 14
Results within 24 - 48h
Starting at only $599
20 test subjects
High quality Eye trackers from Tobii
Friday 14 November 14
Upstain is as simple as it gets:
1. You upload an image, PDF or link.
Friday 14 November 14
2. We conduct a first impression eye
tracking test with a minimum of
20 people.
Friday 14 November 14
3. We upload your results within 24
hours!
(heat map, gaze plot, cluster, chart)
Friday 14 November 14
First impressions matter
❖ Compared to traditional eye
tracking studies which usually
recruit actively interested people
(these would be your hardcore
customers and fans) we focus on
everyone else...
Friday 14 November 14
First impressions matter
❖ ...meaning, we gather insights on all those
who either are your customers or your
potential customers, but are not actively
reading everything you dish out...
Friday 14 November 14
First impressions matter
❖ ...This group is usually 80-90% of your
total customer base.
You might want to give them some extra
attention :)
Friday 14 November 14
There you go!
Get started with Upstain for
insights on how your marketing
campaigns are going to perform
BEFORE you push them out!
We’re happy to help!
Get in contact: info@upstain.com
Friday 14 November 14
...and a second peak at our logo
(a good marketing strategy we’ve heard)
upstain.com
- Stop guessing, Start Eye tracking
Friday 14 November 14

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Upstain slideshare

  • 1. upstain.com Changing the world of marketing (with eye tracking) Friday 14 November 14
  • 2. Hey, I'm Jason and after 15 years in marketing, it’s time for change. Big time! Jason McMillion, Founder Upstain Friday 14 November 14
  • 3. I’m annoyed with not knowing something... How my new marketing campaign is going to perform, BEFORE it’s pushed out. Friday 14 November 14
  • 4. you may know that eye tracking can provide extremely valuable insights.... But, there are a few concerns with the current eye tracking market. Friday 14 November 14
  • 5. Is this you?... Your newsletter needs to be sent out this Thursday. Your magazine ad has to be sent to the print shop ASAP. Your new landing page needs to go live tomorrow. Friday 14 November 14
  • 6. In this case, traditional eye tracking services just won’t cut it! Friday 14 November 14
  • 7. ...almost always involving huge projects taking weeks or months and costing $5,000 up to $75,000. Friday 14 November 14
  • 8. Results within 24 - 48h Starting at only $599 20 test subjects High quality Eye trackers from Tobii Friday 14 November 14
  • 9. Upstain is as simple as it gets: 1. You upload an image, PDF or link. Friday 14 November 14
  • 10. 2. We conduct a first impression eye tracking test with a minimum of 20 people. Friday 14 November 14
  • 11. 3. We upload your results within 24 hours! (heat map, gaze plot, cluster, chart) Friday 14 November 14
  • 12. First impressions matter ❖ Compared to traditional eye tracking studies which usually recruit actively interested people (these would be your hardcore customers and fans) we focus on everyone else... Friday 14 November 14
  • 13. First impressions matter ❖ ...meaning, we gather insights on all those who either are your customers or your potential customers, but are not actively reading everything you dish out... Friday 14 November 14
  • 14. First impressions matter ❖ ...This group is usually 80-90% of your total customer base. You might want to give them some extra attention :) Friday 14 November 14
  • 15. There you go! Get started with Upstain for insights on how your marketing campaigns are going to perform BEFORE you push them out! We’re happy to help! Get in contact: info@upstain.com Friday 14 November 14
  • 16. ...and a second peak at our logo (a good marketing strategy we’ve heard) upstain.com - Stop guessing, Start Eye tracking Friday 14 November 14