Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore

Digital Marketing Overview
Digital marketing is the process of increasing the visibility of a company or a product through
electronic devices and mediums.
Digital marketing is among the processes that help the companies build their online presence
and communicate with the target audiences through the online mediums such as social media,
video marketing, and content marketing.
One of the major elements of digital marketing is SEO (search engine optimization).
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Why are people going online?
The online space has evolved and it has got answers
to all our questions. Be it our shopping needs, travel
bookings or finding jobs, everything is available on
the web.
Besides, the usage of smart phones and tablets to
access the web too has turned out to be one of the
reasons that people are moving online.
However, here are the major reasons that make people go online:
 To educate themselves
 Create social connections
 Research
 Share
 For entertainment

Digital Marketing Objectives
The ultimate goal of digital marketing is to ensure that the company builds a target audience on
the web and reaches out to them to further add to their customer base and revenue.
Besides, here are the major objectives that every digital marketing company should aim for:
To build social image of the brand
To create presence of the brand across the web
To reach out to the target audience available online
To increase visibility of the brand across various online platforms
To create its online customer base

Benefits of Digital marketing
Digital marketing is the need of this era. Every small or large business ensures to be indulged in digital
marketing to create an online presence. Here are some valid reasons for which a company has to have
a digital marketing strategy:
Assures effective results
Engaging the target audiences becomes easier
Creates brand image
Reduced marketing costs
Increased exposure of the brand
Real time results
Builds connection with the consumers
Helps generating revenues

Elements of your website
Search friendly design
High-quality images
Consideration of fonts and colors
Strategically placed images and content
Efficient search engine that enables effective search
Social media integration
Accurate contact details with google map

Search Engine Optimization (SEO)
SEO is the process of optimizing a website to ensure its
visibility across the web. Search engine optimization
ensures to bring a website among the top results on the
search engines. One of the major elements of SEO is to
have a search website. SEO helps to get as much as traffic
to the website organically.
Major elements of SEO are:
Obtaining quality back links
Content marketing
On-page and Off-page optimization
Keyword research
Optimized Alt Image Tags
Initial Analysis
Keyword Research
Competitor Analysis
Meta Tag Creation
SE Submission &
Directory
Submissions
Social Bookmarking
Blog Articles &
Press Release
Link Building
SERP Report
Search
Engine
Optimization
Process

Advantages of SEO
Cost effective
Increased traffic
Convenient local and global reach
Long term keyword positioning
Higher sales
Awareness of brand

Pay per Click (PPC)
Pay Per Click, most commonly known as PPC is the paid form of advertising. This advertising
model brings direct traffic to the website, as and when the ad is clicked by the users. The PPC
experts create campaigns considering the company’s budget and accordingly set bids for the ads.
Keyword research is a major element of PPC campaigns as these keywords are displayed at the
top of the ads.
Some of the major elements of PPC are:
Adding relevant keywords
Splitting ad groups
Timely reviewing the keywords as per the impressions
Refining landing pages
Ensuring the click-through rate

Advantages of PPC
Real time traceability
Enhances local visibility
Can be run with a small budget too
Controlled and customized campaigns
Ability to monitor ROI
Ensures immediate results

Social Media Marketing (SMM)
Social Media Marketing is the process of reaching out to the customers through the social platforms such as Facebook,
Twitter, You Tube, Pinterest, and others. Social media is one of the most relevant mediums that are being used to
communicate directly with the customers and to even influence them. Understanding the significance of the social media,
even the small companies are managing their businesses on social platforms and using them as the medium to directly
communicate with the audiences.
Advantages of SMM
Brand recognition
Helps to create brand authority
Increases traffic
Enhanced customer experiences
Creates a dedicated user base
Communicates the business objective
Expands the customer base
Helps connecting with the audiences

Online Reputation Management
Reputation management is one of the crucial factors for every brand. Companies hire experts for this
task. However, with the growing usage of internet, online reputation management too has become a
major factor to be considered. Here, the company has to keep a check on the reviews of the company
being posted on various online platforms including social media. They even have to revert to these
reviews cautiously so as to maintain the brand’s position.
The major elements of online reputation management are:
Reputation evaluation
Monitoring the news
Managing the negative reviews
Taking care of reverse SEO

Benefits of Hiring a Digital Marketing Company
Not everyone can specialize in digital marketing. Thus, for businesses who wish to get the most out of
the digital marketing, it is advisable to hire digital marketing company. They hold an expertise in PPC,
SEO, SMO, or all the major elements of online marketing. Thus, while you look forward to enhance
your digital marketing strategy, consider obtaining services from digital marketing companies.
Technical expertise
Ensured conversion rates
Set targets for SEO and SMO
Knowledge of competitive analysis
Updated knowledge of market trends
Value for money
Expert assistance of SEO, SMO, and PPC professionals

Our Certifications

If you want to get an affordable
web design for your business then
Contact Us:
website: www.urwebby.com
Email: sales@urwebby.com
Phone: 080 - 46647799

Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore

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Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore