The model includes engagement workshops, branding and communications, an outreach hub, and evaluation tools for organisations and community groups in Trafford to use, adopt and adapt as they wish, to improve the wellbeing of Trafford's community during the summers.

1. Summer of Wellbeing
A model for improving health and wellbeing in Trafford

2. Contents
01The Summer of Wellbeing model: An introduction
02The evidence: The Olympics and the 5 ways to wellbeing
03The pilot: A new process for a new model
04The evaluation of the pilot: What we learned
05The transferable model: Adopting and adapting the Summer of Wellbeing
1Engage: Champions and partners workshops
2 Communicate: Branding and messaging
3 Experience: Outreach hub
4 Evaluate: Tools
5 Share: The model
06Appendix list

3. 01
The Summer of Wellbeing model
An introduction

4. 01 The Summer of Wellbeing model: An introduction
This document introduces the Summer of Wellbeing model which includes
• engagement workshops • branding and communications • an outreach hub • evaluation tools •
for organisations and community groups in Trafford to use, adopt and adapt as they wish,
to improve the wellbeing of Trafford’s community during the summer
The Summer of Wellbeing is based on the 5 ways to wellbeing displayed in the logo below.
More on the 5 ways to wellbeing is covered in section 02.

5. 01 The Summer of Wellbeing model: An introduction

6. 01 The Summer of Wellbeing model: An introduction
Aims
The Summer of Wellbeing model
suggests interventions that aim to:
1 Engage: Raise the profile of the 5 4 Evaluate: Assess the impact of the
ways to wellbeing among organisations Summer of Wellbeing model for
delivering wellbeing-related continuous iteration and improvement.
activities, to place the focus on
wellbeing when promoting their 5 Share: Support organisations who
activities. have adopted the Summer of
Wellbeing model to share their learning
2 Communicate: Raise awareness of and experience with others interested
the 5 ways to wellbeing amongst in the model.
communities so they may proactively
engage in improving their quality of life.
3 Experience: Create opportunities for
more people to try out and take up
more wellbeing activities more often.

7. 01 The Summer of Wellbeing model: An introduction
Principles
•Community led: The Summer of •Improving wellbeing: The model
Wellbeing model is a resource empowers the community with a
available for NHS Trafford, Trafford holistic understanding of the 5 ways to
Council, local organisations and wellbeing and local opportunities to:
community groups to use, adopt and „get active‟ „challenge your brain‟ „hang
adapt to place the focus on wellbeing out with friends‟ „lend a hand‟ and
with their initiatives. „enjoy the moment‟.
•Using local assets: The model is not •Creating a legacy: Using the Olympics
about creating new events and during the summer of 2012 to motivate
activities, and duplicating efforts, but and inspire the community to take up
about supporting organisations and wellbeing activities in the longer term,
communities to communicate what is and particularly during upcoming
already there, through the lens of the 5 summers.
ways to wellbeing.

8. 01 The Summer of Wellbeing model: An introduction
Collaboration
The Summer of Wellbeing has been
developed and managed by a borough-wide
partnership, which includes:

9. 01 The Summer of Wellbeing model: An introduction
Collaboration
The Summer of Wellbeing is part of:
• The Inspire programme run by the
London Organising Committee of the
Olympic Games and Paralympic
Games.
“Projects like The Summer of Wellbeing are
enabling people in Trafford to make positive
life changes.”
Seb Coe, Chair of the LOCOG
• The Public Services by Design
programme run by The Design Council
and delivered in collaboration with
Uscreates.
“Public Services by Design has shown us a
completely different way of working that’s
more innovative, creative and collaborative
than our old approach which was all about
regimented processes, business cases and
formal guidelines.”
Helen Darlington, NHS Trafford Health
Improvement Manager

10. 02
The evidence
The Olympics and the 5 ways to wellbeing

11. 02 The evidence: The Olympics
The Olympics evidence
Research by Canterbury Christ Church
University suggests that when the
Olympics come to a country they
create two effects:
•The demonstration effect: Encourages
those who are or have been active in
the past to become more active.
•The festival effect:
Encourages those who are least active
to think about becoming more active.

12. 02 The evidence: The Olympics
The legacy
Summer time is associated with going
out more often, turning a new page,
exploring new things, holding street
parties...
The Summer of Wellbeing model holds
a legacy beyond the Olympics to
energise and rejuvenate communities
every summer, to try and take up new
wellbeing activities.

13. 02 The evidence: The 5 ways to wellbeing
The 5 ways to wellbeing evidence
The 5 ways to wellbeing is a set of
evidence-based public mental health
messages aimed at improving the
mental health and wellbeing of the
whole population.
They were developed by the New
Economics Foundation as the result of
a commission by The Government‟s
Foresight Project on Mental Capital
and Wellbeing.
The evidence is based on reviewing
400 pieces of scientific research that
studied the mental health of the
community.
Reference: the new economics
foundation, five ways to wellbeing
report, 2008

14. 02 The evidence: The 5 ways to wellbeing
The result is a set of five simple
actions to improve wellbeing, which
individuals should be encouraged to
build into their daily life.

15. 02 The evidence: The 5 ways to wellbeing
‘Get active’ evidence
“Engagement in physical activity is
thought to be beneficial to wellbeing by
providing increases in perceived self-
efficacy, a sense of mastery and a
perceived ability to cope. It also
detracts from negative thoughts.
Mood and affect have been shown to
be improved by as little as single bouts
of exercise of less than 10 minutes.”
Reference: the new economics
foundation, five ways to wellbeing
report, 2008, p.6

16. 02 The evidence: The 5 ways to wellbeing
‘Challenge your brain’ evidence
“Participants received three, one-hour,
group sessions or completed the
programme in their own time. Taking
part in the intervention, whether in a
group or individually, elevated
wellbeing in comparison with controls
who did not receive the intervention.
The implication is that goal-setting and
planning skills can be learned, and it
has positive effect on wellbeing.”
Reference: the new economics foundation,
five ways to wellbeing report, 2008, p.9

17. 02 The evidence: The 5 ways to wellbeing
‘Hang out with friends’ evidence
“Research found that happy people
have stronger social relationships than
less happy people.
Giving time and space to both
strengthen and broaden social
networks is important for wellbeing.”
Reference: the new economics foundation,
five ways to wellbeing report, 2008, p.5

18. 02 The evidence: The 5 ways to wellbeing
‘Lend a hand’ evidence
“Evidence suggests that mental
wellbeing is enhanced when an
individual is able to achieve a sense of
purpose in society and, thus, contribute
to their community.
So, helping, sharing, giving and team-
oriented behaviours are likely to be
associated with an increased sense of
self-worth and positive feelings.”
Reference: the new economics foundation,
five ways to wellbeing report, 2008, p.10

19. 02 The evidence: The 5 ways to wellbeing
‘Enjoy the moment’ evidence
“Research has shown that being
trained to be aware of sensations,
thoughts and feelings for 8 to 12 weeks
has been shown to enhance wellbeing
for several years.
Catch sight of the beautiful. Remark on
the unusual. Notice the changing
seasons. Savour the moment, whether
you are walking to work, eating lunch
or talking to friends.”
Reference: the new economics foundation,
five ways to wellbeing report, 2008, p.8

20. 03
The pilot
A new process for a new model

21. 03 The pilot: A new process for a new model
The process
Partners and champion organisations
worked together through a series of
workshops and methods to develop
and pilot the idea of the Summer of
Wellbeing.
The aim of the pilot was to develop,
test, evaluate, learn, improve and
replicate a new model for innovatively
connecting the dots of great wellbeing
activities in Trafford to maximise their
joint impact.

22. 03 The pilot: A new process for a new model
The process
Immersion workshop: Organisations
trying new techniques to identify needs
and generate ideas for solutions

23. 03 The pilot: A new process for a new model
The process
Co-develop workshop: Behaviour
change models to develop the Summer
of Wellbeing journey

24. 03 The pilot: A new process for a new model
The process
Co-branding tools: Developing the
Summer of Wellbeing brand and pitch
alongside input and votes from
stakeholders and community

25. 03 The pilot: A new process for a new model
The process
Launch event: At the yearly Trafford
Partnership Neighbourhoods Action
Event inviting organisations to sign up
and get involved in shaping the first
Summer of Wellbeing pilot.
pilot

26. 03 The pilot: A new process for a new model
The process
Prototype with champion organisations:
The workshop covered the New
Economics Foundation evidence behind
the five ways to wellbeing, how services
of champion organisations link into these,
and add value, and how they can be
packaged up into wellbeing tasters at
community events.
Summer of Wellbeing champions:
• Voluntary & Community Action Trafford
• Trafford Community Leisure Trust
• Sure Start Children Centres
• Trafford College
• Home Instead
• blueSCI

27. 03 The pilot: A new process for a new model
The process
Partner event: At the yearly Trafford
Launch with community events:
Building relationships with organisers
Partnership Neighbourhoods Action
of community organisations to sign up
Event inviting events this summer to
embed involved messages in
and getwellbeing in shaping the first
activities.
Summer of Wellbeing pilot.
Summer of Wellbeing partner events:
• 10-12-19 May: Olympic Torch Making
• 1 June: Broadheath Summer Event
• 23 June: Sale West Games
• 24 June: Good Morning Trafford
• 24 June: Playtime in the Park
• 21 July: Lostock Mini Olympics

28. 03 The pilot: A new process for a new model
The process
Pilot outreach hub: The pilot took place
on the 23rd and 24th of June as part of
Sale West Games and Good Morning
Trafford events.
The pop-up hub delivered wellbeing
messages linked to the activities that
organisations were delivering on the
day. The hub aimed to bridge the gap
between communication/awareness
and experience of wellbeing.

29. 03 The pilot: A new process for a new approach
The process
Evaluation framework: Assessing the
successes, challenges and areas for
improvement of the pilot through a
number of evaluation tools:
• Vox pops interviews: evaluate
„communication‟ of wellbeing
messages.
• Raffle tickets: evaluate „experience‟
through the number and types of
activities engaged with.
• Follow-up calls: evaluate „legacy‟ of
messages and activities.
• Reflection interview: with partners
and champions to take their
suggestions and learning on board.

30. 04
The evaluation of the pilot
What we learnt

31. 04 The evaluation of the pilot: What we learnt
Feedback from partners,
“I watch more sports than I do, so it
champions and the community
was great having a go at different
activities.”
Click on the link below to watch the
video of people‟s feedback on the
“It’s nice to come in and see people. I
Summer of Wellbeing events:
enjoy this because I live alone. I don’t
know anybody. But when I came to this
http://www.youtube.com/watch?v=kw-
I saw other people, my children saw
dmnKxBCM
other children…”
“The principle of these strands together
for promoting wellbeing makes sense.
Whether each event needs to cover all
five aspects or not I don’t know.”
“Maybe next time, an announcement
should be made about the hub itself
and what people are expected to do…”
“We’re gonna do more of these events
and each one is gonna get better.”

32. 04 The evaluation of the pilot: What we learnt
Number of interactions with
wellbeing activities
The data on the following slides was
gathered through the raffle tickets
evaluation tool.
Each organisation delivering a
wellbeing activity chose a wellbeing
area that aligned with the activity they
were delivering. They then offered a
raffle ticket in the corresponding colour
to each person who tried out their
activity. After people collected their
raffle tickets, they dropped them off at
the hub for a chance to win a helicopter
ride as well as other prizes.
Although not everyone collected, or entered
tickets, the number of tickets entered from
both pilot days was 752 which holds statistical
significance.

33. 04 The evaluation of the pilot: What we learnt
Number of experiences of wellbeing activities at pilot events
55% of visitors experienced more than 2 different wellbeing activities
14% experienced more than 5 different wellbeing activities
Sample size: 752 raffle tickets, 300 participants

34. 04 The evaluation of the pilot: What we learnt
Success Challenge Improvement
Champions and Champion and partner Some participants found Clearer communication
partners workshop organisations meeting the workshop too about project context,
(evaluation based on post- and networking. lengthy, others too funding and expectations
workshop feedback forms) concise. from champions.
Understanding of value
of shifting the focus on Lack of understanding of A formal commitment
communicating the 5 the context, next steps procedure for
ways to wellbeing. and funding. champions interested
following the
Interactive, creative, Individuals who workshop.
informal and friendly represented champion
nature of the workshop. organisations were not Ensure representatives
necessarily the right at both managerial and
Motivating to see the ‘ambassadors’ to frontline level attend
energy of the facilitators engage. from each
and participants. organisation.
Champions and partners
Inspiring to innovate felt more organisations Engage a wider scope of
ideas and listen to should be aware of the wellbeing organisations
others‟ ideas. wellbeing evidence. in Trafford to focus on
the 5 ways.

35. 04 The evaluation of the pilot: What we learnt
Success Challenge Improvement
Branding and Summer of Wellbeing With face-to-face Engage wellbeing
communications brand was voted for by engagement, not all organisations and
(evaluation based on community and partners. organisations particularly outreach
interviews with partners, introduced the workers early on, so
champions and community Inspire programme wellbeing benefits of they may develop
plus follow-up calls 4 improved exposure. their activities to ownership of how
weeks later) visitors. they’re integrating
The hub branding wellbeing in the way
attracted attention and Signposting the 5 zones they’re promoting
was recalled 4 weeks or areas to wellbeing at activities to visitors.
after the events. events was confusing or
unnoticed. Clearer signposting of
The balloons and the 5 zones (e.g. balloon
badges proved popular Some gained a more arches at the entrance of
with families and the holistic understanding of each zone, zone
messages were easy to wellbeing, but most still stewards welcoming
understand. associated it with visitors to the zone and
physical health only. introducing evidence,
footsteps or line paths
through the zones, etc.)

36. 04 The evaluation of the pilot: What we learnt
Success Challenge Improvement
Activities Most visitors sampled at Weather limited the Be prepared for all types
(evaluation based on least two different types scope of activities on of weather.
interviews with partners, of activities. offer.
champions and community Engage wellbeing
as well as the raffle The community Although many organisations and
system) sampled new activities experienced the particularly outreach
that they hadn’t tried activities, and workers early on, so
before and that they understood the simple they may develop
were interested in message about the 5 ownership of how
taking up in future. ways, most did not they’re integrating
make the connection wellbeing in the way
Families and children with taking control of they’re promoting
enjoyed their day and their wellbeing through activities to visitors.
met new people. the actions they do on
a day-to-day basis. Scope out more
Some found it surprising organisations around the
and stimulating that not Sports dominated the other 4 wellbeing areas
all activities were about types of activities on and engage them prior
sport. offer. to events.

37. 04 The evaluation of the pilot: What we learnt
Success Challenge Improvement
Outreach hub The raffle tickets and First-time construction of Champion’s activities
(evaluation based on helicopter ride proved the hub was time to take place outside of
interviews with partners, a good incentive to get consuming and should hub in their preferred
champions and visitors trying more have been done prior to setting, and link to it
community) activities to collect the event. through zone
tickets, and into the signposting.
hub (particularly at the The physical space
second pilot event). within the hub limited Create an indoor
the freedom that substitute for the hub
Visitors who engaged champions needed to e.g. balloon arches,
in face-to-face run their activities. coloured mats on the
conversations with ground)
hub facilitators The hub is not suitable
recalled wellbeing for inclement weather. Place hub at entrance of
messages 4 weeks event so it is the first
after the event. If the hub is not central it point of access and the
loses impact. first focus is placed on
Visitors were attracted to the wellbeing message.
the visual presence of Wellbeing engagement
the hub and the within the hub can be Hub hosts interactive
giveaways. more interactive. activities e.g. „what did
you do yesterday for
your wellbeing‟ map.

38. 04 The evaluation of the pilot: What we learnt
Success Challenge Improvement
Evaluation tools Vox-pops interviews If interview questions Ensure interviewer has
(based on assessing the and follow-up calls are followed strictly skills to go off-script
usefulness of data were insightful. they may not yield rich and generate new
gathered from various information, especially questions to prompt
evaluation methods) Film extracts provide a when subjects are not required answers.
dual function: rich talkative/expressive.
feedback, publicity If filming is not possible,
material. Visitors outnumbered voice recorders, phones
tickets in raffle books as or note-taking can
Visitors were motivated some were misplaced in suffice.
in picking up tickets from transit to events.
activity booths and Ensure raffle books are
dropping them off at the Sports activities plentiful in all 5 colours.
hub. outnumbered other
activities so blue Brief facilitators prior to
vouchers ran out and the event about raffle
had to be replaced with books evaluation
other colours (impacts system, and incentivise
data collection). with a prize for activity
with the least tickets in
Some activity facilitators their book.
forgot to give away
tickets.

39. 05
The transferable model
Adopting and adapting the Summer of Wellbeing

40. 05 The transferable model: Adopting and adapting SoW
This following slides suggest a Summer of Wellbeing model for Trafford organisations
and community groups to use, adopt and adapt as they wish. The model is based on learning and
evaluation from the pilot.
The modelDOES NOT necessarily need to be applied literally.
However, it DOES act as a proposal to inspire actions and ideas from organisations and
community groups. It stimulates opportunities that join their brilliant efforts to create a louder
more visible focus on wellbeing, empowering Trafford’s community to improve its quality of life.
There are infinite possibilities for partners and champions in Trafford to pick up the suggestions and
resources on the following slides, build upon them, test new ideas, and make every summer a better
Summer of Wellbeing.

41. 05 The transferable model:Engage
Aim: Hold workshops a few months before the summer, to raise the profile of the 5 ways to
wellbeing among organisations delivering wellbeing-related activities and events, to place the
focus on wellbeing when promoting their activities
Workshop agenda:
• Introduce Summer of Wellbeing model and aims of the day
• Introduce the evidence for the five ways to wellbeing
• Share workshop etiquette
• Speed meeting around the five ways
• Identify everyone‟s shared value for the Summer of Wellbeing
• Co-design ideas for the Summer of Wellbeing
• Mock up and trial ideas
• Next steps, conclusion and feedback
Refer to Appendix for workshop plan and materials:
Appendix > Engage

42. 05 The transferable model:Communicate
Aim: Increase the visual and viral impact of the Summer of Wellbeing through a consistent brand
presence that increases the recognition of the Summer of Wellbeing, and that ensure 5 ways to
wellbeing messages reach the community.
Branding:The Summer of Wellbeing brand co-designed with
partners and community is fun, inviting, unpretentious, visually
engaging and translates the scientific evidence of the 5 ways
to wellbeing into colour-coded colloquial messages.
Refer to Appendix for logos and artwork files:
Appendix > Communicate

43. 05 The transferable model:Communicate
Communications: Consistency with face-to-face and written communications with the public is as
important if not more important in ensuring wellbeing messages are consistent and impactful.
For example, this is how Summer of Wellbeing champions can welcome visitors to a community
event:
“Morning! Welcome to Sale West Games. Today’s event is all about
recharging your wellbeing… so your health and happiness.
All the scientific research on happiness points to five really simple things
that you can do every day to feel a little more Happy. These five things are:
get active, challenge your brain, hang out with friends, lend a hand, and
enjoy the moment. So activities today are scattered across five zones.
Make sure you try out activities from all the five zones to fully charge up
your wellbeing!”
“Did you know that if you’re feeling down, just 10 minutes of cardio can
pump blood to your brain and make you feel happier? Have a go on the
dance mats and let’s see if it makes you happier!”

44. 05 The transferable model:Experience
Aim: Create opportunities that take wellbeing experiences
and messages to those who are least engaged with their
own wellbeing.
Positioning: The hub is a flexible tool that may visit various
events and venues to highlight the wellbeing benefits of what
is on offer in the local area. For best impact, the hub can be
placed at the entrance of an event or venue so the first visitor‟s
experience is wellbeing and how it is enhanced by the other
activities.
For indoor use, easy-to-make helium balloon arches or
bunches can replace the Gazebo.
Contact ShaenaazRamjean for hub and materials (balloons, caps, badges)
Shaenaaz.Ramjean@trafford.nhs.uk0161 873 9555

45. 05 The transferable model:Experience
Interactive engagement: Understanding and recollection of the 5 ways to wellbeing message may
be enhanced within the Summer of Wellbeing hub through interactive activities. Here are some
examples and possibilities:
Map your wellbeing: Have a board up of all the 5 areas to
Wellbeing, and inviting visitors to write down on post-it notes
or stickers what they did yesterday for each of these areas.
Wellbeing tips: Invite visitors to write on colour-coded postcards
one wellbeing tip for each of the 5 areas, that they would share with
others. Once a visitor writes a postcards, he/she may tae a postcard
that another person has written for her.
Refer to Appendix for the artwork and manufacturer‟s database of
hub materials (balloons, badges, caps, gazebo):
Appendix > Experience

46. 05 The transferable model:Evaluate
Aim: Tools that assess the impact of the Summer of Wellbeing model for continuous iteration and
improvement, thus creating a measurable legacy.
Evaluation framework: An evaluation framework was set up for
the pilot phase. The framework ensures data is collected
while the activities and interventions are taking place rather
than at the end. If new Summer of Wellbeing ideas and iterations
are introduced, new evaluation tools might need to be developed.
The following are the evaluation tools used for the pilot:
•Vox pops style interviews with community to get initial feedback
•Reflection interviews with partners and champions
•Follow-up calls with community after 4 weeks to measure
long-term impacts
• Raffle tickets system to measure interactions with activities
Refer to Appendix for evaluation framework and interview questions:
Appendix > Evaluate

47. 05 The transferable model:Evaluate
Raffle tickets system: This is how the raffle tickets system was used to evaluate interactivity with
activities.
• Each facilitator delivering an activity is briefed on the system, they
choose a wellbeing colour that they feel best reflects the area(s) that
they will „selling‟ to visitors, and receive a raffle book in that colour
• When visitors arrive at the hub, they are introduced to the prize draw
and asked to collect tickets from each activity they do. The more they
collect the more their chances of winning.
• At the end of the day, visitors write their name and telephone number on
the back of tickets,and drop them off at the hub for the prize draw
• As well as the draw prize, the facilitator with the thinnest raffle book wins
• For analysis, telephone numbers and colours of tickets are dropped
into an excel sheet to measure the percentage of visitors who engaged
with all five ways to wellbeing.
Refer to Appendix for raffle books and prize draw sticker:
Raffle books are in manufacturer‟s database: Appendix > Experience
Raffle books stickers artwork is in: Appendix > Evaluate

48. 05 The transferable model:Share
The Summer of Wellbeing model was a result of a collaborative effort of multiple organisations.
The model is available for any organisation, potential partner or champion in Trafford to use.
Share the link below with anyone interested.
The link downloads this document and appendices:
http://bit.ly/O9r36v

49. 06
Appendix list

50. 06 Appendix List
Appendix List
01 Engage: Champions partners workshop plan • workshop presentation • workshop materials
02 Communicate: Summer of Wellbeing, chapions and partners logos • leaflet • presentation
03 Experience: Hub, balloons, badges, caps artwork • manufacturer‟s database
04 Evaluate: Evaluation framework and questions • raffle books
05 Share: Project links and contact details • press release
Click on the link below to download all appendix resources:
http://bit.ly/O9r36v