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User experience in action


 Jonathan Hassell                          Chris Rourke
 Head of Audience Experience & Usability   Managing Director
 BBC Future Media & Technology             User Vision

 Internet World
 29th April 2009




                                                      © BBC MMIX
Agenda

•   Why a good user experience is important for media
    broadcasters
•   The main challenges of usability & accessibility across
    platforms
•   Effective ways to understand and improve the user
    experience through research




                                                         © BBC MMIX
Why UX is essential for
   broadcasters…




                          © BBC MMIX
TV is simple…




                © BBC MMIX
The web often isn’t…




                       © BBC MMIX
Which wouldn’t be a problem,
         except…




                         © BBC MMIX
Web as TV extension – how to be a fan




                                        © BBC MMIX
Web as part of TV – how to participate




                                         © BBC MMIX
And even more so…




                    © BBC MMIX
Web as TV




            © BBC MMIX
Wherever & however you want to get it…




                                         © BBC MMIX
With whoever you want to watch it with…




                                      © BBC MMIX
And whoever you want to share it with…




                                         © BBC MMIX
Platform challenges…




                       © BBC MMIX
Screen-size and your closeness to it…




                                        © BBC MMIX
How you interact with it…




                            © BBC MMIX
What it can do…

    CSS           XHTML
                  WAP
                  CSS
                   Browser
                   options

                                  ATs


                             MHEG

                             © BBC MMIX
User challenges…




                   © BBC MMIX
Not just for your obvious audience…




                                      © BBC MMIX
But for these people too…




                            © BBC MMIX
How can we to understand
  and improve the user
   experience through
       research?



                      © BBC MMIX
Researching New Media Experiences
 Deep understanding of users
 Applying proven and innovative UCD
  methods
 Learning and applying the results
 Confidence & control
   Challenges
   Audience recruitment
 Formative tests



                                       TM
Persona Development




                      TM
Traditional User Research




                            TM
More advanced Usability Testing




                                  TM
Researching the experience in context




    http://tinyurl.com/6cukzt




                                        TM
Researching the experience in context




                    Diary Studies let users record their
                     experience
                    Can enhance other findings




                                                            TM
Researching how things are organised
              +++   My Programmes
              +++   My Channels
              +++   My Messages
              +++   My Stuff
              +++   Manage My Programmes
              +++   Manage My Channels
              +++
              +++
                    TV
                    Radio
                                                       My Stuff/Profile
              +++   Films
              +++   [catch up TV categories ]
              +++   Viewed
              +++   Favourite Channels
              +++   Available
              +++   Categories
              +++   Brand New
              +++   Days
              +++   Channels
              +++   All
              +++
              +++
                    Guide
                    Scheduled                          Guide
              +++   [a specific user account]
              +++   Gmail
              +++   Services
              +++   A to Z
              +++   Favourite Apps
              +++   Featured
              +++   New
              +++   [a specific web application]
              +++   Web Apps
              +++   Manage
              +++   Most Popular
              +++   Last Chance
              +++   On Demand
              +++   BBC iPlayer
              +++   iTV Player
              +++   4OD
              +++   Demand 5
              +++   [catch up Radio categories]
              +++   Trailers
              +++   Saved Searches
              +++   [a specific recommended channel]
              +++   Appearance
                                                                          TM
Presenting & Discussing research results
                                               Facilitator: “So if you did that and the
                                               Radio stopped. What would you
                                               think?”

                                               Participant: “I’d be annoyed and
                                               think why has it stopped?”


          (M) Some people will not know how many
          days the iPlayer covers. Despite having
          lots of publicity, it should not be presumed
          that everyone will understand that the
          iPlayer covers 7 days. Some of the
          participants did not know this and the site
          did not explain it.
          Recommendation: Tell the user clearly that
          the iPlayer is for the last 7 days with a clear
          message on the homepage or even
          better, in the masthead of the page.




                                                                                     TM
EMP - Overview
 BBC wished to test their next generation,
  accessible media player with disabled users.
 8 day diary study involving
   6 blind, visually impaired users
   2 physically disabled users
 Users used a range of screen reader and
  switch technology.
 Post test debrief of all participants.




                                                 TM
EMP - Positive feedback
 Being blind, I can’t read newspapers or TV       Finding programmes using the
 guides in the traditional sense, I often only    category system is very easy. I
 realise programmes have been on a few            chose FACTUAL then HISTORY. Easy.
 days after they have been broadcast,
 Being able to go back and watch again is
 of tremendous benefit to me.
                                                 iPlayer has the opportunity to
                                                 become the main way blind people
                                                 can easily access TV content. iPlayer
 I discovered that if switch users want to
                                                 allows you to navigate television
 pause the clip, all they have to do is scan
                                                 programmes using a screen reader.
 once which gets them on to the Play/Pause
                                                 That’s a big benefit.
 button to pause the video, and then scan
 and select again to resume. Easy.
                                                 Very good. It was easy to use, on
                                                 the whole, and very user-friendly.

 Signposting was logical and clear
 throughout.




                                                                                         TM
EMP – Negative Feedback
Can we have some consistency please?          Lacks sufficient tab focus highlighting for
For most programmes you use a Flash           Switch Users. It is unclear.
based player but to listen live to Radio
Scotland I need to download and install
RealPlayer which I have had numerous
accessibility issues with in the past.        I found the IPlayer Flash controls to be quite
                                              inaccessible. I was never able to access
                                              controls during playback.
it took a while for me to find radio
programmes on History. I eventually did a
search within the Radio Link, where I input
“history programmes”. This brought up
various documentaries on History.
Therefore, Switch Users would find it
tiresome without a Skip Navigation to jump
to the main content.




                                                                                               TM
Why doing testing with your
 users is so important…




                         © BBC MMIX
Accessibility => usability => user experience
•   whether all your users can get the right value out of what
    you create




•   because this is supposed to be entertaining, right…?

                                                         © BBC MMIX
The benefits of knowing
how people will actually use it…
•   for example:
    if you were designing a way of navigating through a
    30min - 4hour programme, just using two buttons, how
    would you do it…?




•   is there a best way…?
    for everyone…?
    for the programmes that they want to watch…?


                                                     © BBC MMIX
Goal: a great user experience for all…




                                         © BBC MMIX
Thank you

Further questions?
   – chris@uservision.co.uk
   – jonathan.hassell@bbc.co.uk
• Come see User Vision at Stand E7075
   – Try out eye tracking
   – Recession proof usability guide




                                       © BBC MMIX

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User Experience in Action

  • 1. User experience in action Jonathan Hassell Chris Rourke Head of Audience Experience & Usability Managing Director BBC Future Media & Technology User Vision Internet World 29th April 2009 © BBC MMIX
  • 2. Agenda • Why a good user experience is important for media broadcasters • The main challenges of usability & accessibility across platforms • Effective ways to understand and improve the user experience through research © BBC MMIX
  • 3. Why UX is essential for broadcasters… © BBC MMIX
  • 4. TV is simple… © BBC MMIX
  • 5. The web often isn’t… © BBC MMIX
  • 6. Which wouldn’t be a problem, except… © BBC MMIX
  • 7. Web as TV extension – how to be a fan © BBC MMIX
  • 8. Web as part of TV – how to participate © BBC MMIX
  • 9. And even more so… © BBC MMIX
  • 10. Web as TV © BBC MMIX
  • 11. Wherever & however you want to get it… © BBC MMIX
  • 12. With whoever you want to watch it with… © BBC MMIX
  • 13. And whoever you want to share it with… © BBC MMIX
  • 14. Platform challenges… © BBC MMIX
  • 15. Screen-size and your closeness to it… © BBC MMIX
  • 16. How you interact with it… © BBC MMIX
  • 17. What it can do… CSS XHTML WAP CSS Browser options ATs MHEG © BBC MMIX
  • 18. User challenges… © BBC MMIX
  • 19. Not just for your obvious audience… © BBC MMIX
  • 20. But for these people too… © BBC MMIX
  • 21. How can we to understand and improve the user experience through research? © BBC MMIX
  • 22. Researching New Media Experiences  Deep understanding of users  Applying proven and innovative UCD methods  Learning and applying the results  Confidence & control  Challenges  Audience recruitment  Formative tests TM
  • 26. Researching the experience in context http://tinyurl.com/6cukzt TM
  • 27. Researching the experience in context  Diary Studies let users record their experience  Can enhance other findings TM
  • 28. Researching how things are organised +++ My Programmes +++ My Channels +++ My Messages +++ My Stuff +++ Manage My Programmes +++ Manage My Channels +++ +++ TV Radio My Stuff/Profile +++ Films +++ [catch up TV categories ] +++ Viewed +++ Favourite Channels +++ Available +++ Categories +++ Brand New +++ Days +++ Channels +++ All +++ +++ Guide Scheduled Guide +++ [a specific user account] +++ Gmail +++ Services +++ A to Z +++ Favourite Apps +++ Featured +++ New +++ [a specific web application] +++ Web Apps +++ Manage +++ Most Popular +++ Last Chance +++ On Demand +++ BBC iPlayer +++ iTV Player +++ 4OD +++ Demand 5 +++ [catch up Radio categories] +++ Trailers +++ Saved Searches +++ [a specific recommended channel] +++ Appearance TM
  • 29. Presenting & Discussing research results Facilitator: “So if you did that and the Radio stopped. What would you think?” Participant: “I’d be annoyed and think why has it stopped?” (M) Some people will not know how many days the iPlayer covers. Despite having lots of publicity, it should not be presumed that everyone will understand that the iPlayer covers 7 days. Some of the participants did not know this and the site did not explain it. Recommendation: Tell the user clearly that the iPlayer is for the last 7 days with a clear message on the homepage or even better, in the masthead of the page. TM
  • 30. EMP - Overview  BBC wished to test their next generation, accessible media player with disabled users.  8 day diary study involving  6 blind, visually impaired users  2 physically disabled users  Users used a range of screen reader and switch technology.  Post test debrief of all participants. TM
  • 31. EMP - Positive feedback Being blind, I can’t read newspapers or TV Finding programmes using the guides in the traditional sense, I often only category system is very easy. I realise programmes have been on a few chose FACTUAL then HISTORY. Easy. days after they have been broadcast, Being able to go back and watch again is of tremendous benefit to me. iPlayer has the opportunity to become the main way blind people can easily access TV content. iPlayer I discovered that if switch users want to allows you to navigate television pause the clip, all they have to do is scan programmes using a screen reader. once which gets them on to the Play/Pause That’s a big benefit. button to pause the video, and then scan and select again to resume. Easy. Very good. It was easy to use, on the whole, and very user-friendly. Signposting was logical and clear throughout. TM
  • 32. EMP – Negative Feedback Can we have some consistency please? Lacks sufficient tab focus highlighting for For most programmes you use a Flash Switch Users. It is unclear. based player but to listen live to Radio Scotland I need to download and install RealPlayer which I have had numerous accessibility issues with in the past. I found the IPlayer Flash controls to be quite inaccessible. I was never able to access controls during playback. it took a while for me to find radio programmes on History. I eventually did a search within the Radio Link, where I input “history programmes”. This brought up various documentaries on History. Therefore, Switch Users would find it tiresome without a Skip Navigation to jump to the main content. TM
  • 33. Why doing testing with your users is so important… © BBC MMIX
  • 34. Accessibility => usability => user experience • whether all your users can get the right value out of what you create • because this is supposed to be entertaining, right…? © BBC MMIX
  • 35. The benefits of knowing how people will actually use it… • for example: if you were designing a way of navigating through a 30min - 4hour programme, just using two buttons, how would you do it…? • is there a best way…? for everyone…? for the programmes that they want to watch…? © BBC MMIX
  • 36. Goal: a great user experience for all… © BBC MMIX
  • 37. Thank you Further questions? – chris@uservision.co.uk – jonathan.hassell@bbc.co.uk • Come see User Vision at Stand E7075 – Try out eye tracking – Recession proof usability guide © BBC MMIX